Want to make money where the site doesn't pack and die fast

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first: To be a place to make money.

Second: No such a few strokes to do the local site you do not expect to make money

The third article: Want to make money the local website not good vision is also useless

Fourth: Make money in the local site without good body and spirit of the fight easy "premature"

The previous four articles are all about the idea of something more, this one will give you talk about more actual combat content. Finish this article, tomorrow our company will officially go to work, followed by a lot of operational details, have time to give you a contribution.

Make money in the local site, the specific I said several previous conditions, or not enough, perhaps, even if it works, you can only drink some soup. Why? because it needs packing.

Star to packaging, look at the current "Little Shenyang", one to the Spring Festival Gala Gold, the entrance fee to 100,000;

Look at the LV, Dior bag, work is good, but a bag of tens of thousands of, how much is packaged (of course, packaging is not just advertising, but also include the sedimentation of the brand value) ...

As the saying goes: "Buddha to gold, people rely on clothing!", "Maiduhuanzhu" the allusion everyone knows, can be imagined, the spring and Autumn Period of the Ancients understand, is not a modern society you also want to fully apply packaging it? Do not think that your site is small, the ability of small, less money, think not; I am talking about the packaging is not expensive Of course you can afford to pay a big price, but also, it is better to be able to point to me flowers, I will not mind!), otherwise there is no need to write here.

Here are six things to tell you,

Name Packaging

Website name, of course, the atmosphere, loud and clear, a talk, others will think is a big site, a listen to others think is a grade of the site, but the name of the site as far as possible not more than 8 words, 5 words appropriate, 3 words to be able to say the best; the smaller the number of words, pay attention to the pronunciation of Chinese characters (the tonal of sound), To let others know how to write a few words, at the same time, can not let the other person feel the name and place a website, the company name confused, or give someone else to do free advertising, can't row ah.

Some places have ancient names, can also be used, but to consider whether the name has limitations, if you want to expand outside the city, then, you have to consider the application of the global name.

Domain Name Packaging

Select the domain name, the basic requirements, rules, we all understand the choice of domain name, not only to understand, but also to see clearly, remember to live, otherwise there is no meaning; The local site's domain name choice, the most sensitive is the area code (the regular number is also very sensitive), followed by the first letter of the place name pinyin, so, see how you mix. When registering a domain name, there are several aspects to note:

1, domain name do not add special characters, such as: "-", although allowed to add, but, or do not add;

2, the domain name number + Letter combination must be easy to identify, otherwise, misunderstanding on the trouble, such as: the difference between the number 0 and the letter O;

3, if there are words in the domain name, be sure to know your customer's understanding of the word, because the domain name is not for you to see, to the customer.

4, pay attention to the pronunciation of the domain name, try whether some letters or digital pronunciation can make others misunderstood (trick: Call the Elders over 50 years old, they rarely surf the internet, you said the Web site once they can hear, explain on it);

5, if it is a pure digital pronunciation, as far as possible to choose the number of not volume tongue sound (more commonly used is "number + area code")

6, if it is a combination of domain names, especially words, to determine, someone else to see (1 seconds) can remember to live? Sometimes, someone else is a glance at your Web site to remember, that means qualified (trick: to find a A4 of white paper, from five to the beginning of each row is a Web site printed out, hanging in with the eyes flat 3 meters away, Looking for someone to stand in front of, a little older effect better, first close your eyes, and then open a second, immediately close his eyes, want him to repeat the Web site, and asked him, the first sight is to see which line of the Web site

Website Packaging

If your website logo looks unprofessional, the standard is not high, first change, logo is not good, a look is not professional; Have you seen a big company logo is not very beautiful ah.

Your "About Us" "Service Content" "Fee standard" "Legal statement" "Contact information" ... Are you clear? copy it from someone else's website, will you? If this is not possible, then do not run the local site. These content not only must write clearly, but also must compose well, the prominent place should highlight, but also must match the beautiful picture (is not the human body art photograph), the contact method best draws a your website location the annotation chart (not? Look at the real estate company's building book How to draw it

The website's packing also has the webpage design packing, must design beautifully, shuxin. "Come from behind", heard of it, you have to design at least better than the local peers, otherwise, this will not pass, how to compete with them? And now on the site to see the people, ten to none professionals, so, in their hearts, the website design good-looking representative has the strength.

The site's packaging has a lot of details, not one by one cases lifted, too much trouble, now into the next section ...

Information packaging

Do you have a printer? (No, then don't do it; inkjet printers are going to be cheap!) you said the printer cartridge is expensive??? No connection System!! Do not know what is the connection system?? When you buy a printer, ask the owner of the shop, tell him to give you a lesson.

There is a printer, then you design a good logo (can be designed by people, as long as you do not say, other people do not know to print to your text, in your information everywhere in your logo, while the table, text layout neat (even if a bit is not possible), play to their own check.

A folder or Briefcase for business people or company personnel to choose a little bit better, to get shot! (not one-time use, spend more money to prop up the façade, or collect more customers ' money)

Data packaging, that is to say, your external information must make others feel very professional, including data binding ...

Personnel packaging

"Wear a suit, tie, hand carrying a briefcase, a look is a salesman!", this became the general mark of the salesman, I used to do so, and now have to replace the casual outfit, also do not take the material away, with a business card can talk about business, of course, this requires experience accumulation and extreme self-confidence.

The company's staff, wear, do not require brand name, but must be clean, neat and coordinated (do not wear a suit and tie, lower body a pair of white sneakers);

To the staff with the business card, design and workmanship must be exquisite, so that others see the company a bit of the story (in the local find, can be found on Taobao business card merchants);

Before the company's staff went out to talk business, must first carry on the business etiquette training, after the training business representative or the staff, the door looks for the customer or the customer to come to talk, will appear to have the quality, the staff quality is a company strength symbol; You don't understand, simple, a bunch of tutorials online (note that the local computer city can't find Can download from the Internet, burning discs, unified training, do not let them see themselves alone, and read, on-site communication, Exchange finished to write experience, oh, this is the content of management, and later have time to write.

. ....... People packaging simple to say the above basic, too much, so, do not enumerate.

Company Packaging

Press the above package, that is the company's lining, now tell you how to pack the company's face.

Company (website also can) the brand hangs out, makes the exquisite point;

The company's wall with photo-grade inkjet design some industry-related pictures out;

Digital cameras you want to have (preferably have SLR cameras, because big, so look professional, no big, you find a big like SLR can also, but now the SLR is also cheaper, within 4000 can be bought, it is best to buy a look a bit large tripod (professional embodiment AH), if customers have photos to shoot, Regardless of the use of a shelf, back out to pose a shape can also be, sometimes for those who are hesitant to take pictures, a big camera big tripod can be "town", I tried, the effect, that is quite good!!! (because I went to a hotel to take photos, with a small Kodak card machine was a little waiter deeply hit, said my camera is not her big, so I replaced the big camera, there are large tripod, specifically to scare customers to use!)

If you join a trade association, become a subordinate agent (domain name registration also can) can also put the brand, they do not have a brand, you do in their name. The walls are covered with a special purpose to scare. This will give others the disadvantage of creating a feeling: "The company is small, but the strength can not be underestimated." ”

Local Web site operation, packaging what is the advantage?

A small sum of money can be collected, 1000 of advertising, packaging good can receive more than 2000; originally want to cut a lot of prices, a look so professional, customers are embarrassed to start, but also afraid you do not provide them with services; because, after packaging, your site and people will be in a lot of customers (except for some big customers who have seen the outside) In the mind, that is quite professional and tall ah, they are looking up to you ah!

If you carry out meticulous packaging, people go into the early, make early, rich, famous, there is resources, you can not compare with others, customers will be compared, you look bad, customers certainly do not want to do business for you, your site of course "dead" quickly!

Local website operation also includes business classification and design, personnel management and training, talent selection, and peer competition, strong means, business negotiation, website operation mode innovation, safe and effective rebate strategy ... Many, write out too tired, have time to contribute again.

Leave a QQ number to everybody (qq:13457386, authentication information: Local website operation), has this aspect experience and the idea friend may exchange (note yo, is the exchange, is not you to ask me to answer, at the same time some aspects I do not want to say will not say, in advance explained, lest then the misunderstanding.