Want to start a business? 5 things need to be thought out beforehand.

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I believe in the next few years China's employment situation will be more serious, so the country began to encourage college students to start a business. First put aside the entrepreneurial environment in China is not good to say, after all, the environmental change is not overnight, but if you want to start a business, there are some of their own first to look at their own, is not a start-up this piece of material.

Recently, as a strategic advisor to the United States, the petercohan of venture capitalists lies in the 5-time andypalmer of American entrepreneurship, Palmer to share with young people the 5 ideas that must be considered before deciding whether to start a business. Here, we share these, too, if you have an idea of starting a business, and see if you're ready.

1, know oneself really how good

Palmer points out that potential entrepreneurs must know where they are in the "Bell Curve". Just as Jobs and Bill Gates are destined to be entrepreneurs, nothing can stop them, others are just a bell-shaped curve with a standard deviation. They can be entrepreneurs in the right circumstances, but most people have to be average in terms of their entrepreneurial potential.

This self-assessment has important implications, and if you're destined to be an entrepreneur, you don't have to ask someone else's opinion. You will start a business, if you are outside the standard deviation, then you need to find the right environment, which means you have to find the right opportunity to target, and understand what kind of key entrepreneurial talent you need to go with you and partner to discover the missing parts.

2, willing to collaborate

Palmer that the idea of a heroic entrepreneur, the kind of larryellison that dares to defy the world, is out of date. He used Google as a model, and Google was run by Troika Larrypage,sergeybrin and Schmidt. Each of them has different strengths, is willing to work together, and uses their strengths to help the company grow and adapt to change.

For most technology start-ups, two skills are required at the outset: business (including sales, marketing, processing finance and accounting) and technology development. If you are good at one of these skills, you should find a partner who is good at other skills.

For example, when Palmer created Vertica, he was in charge of the business, and he cooperated with a database expert.

3. Share the right values

How does a business person know how to collaborate with a skilled person? Palmer that values have a big relationship. "Developing a new product for customers is a responsibility," he explains. As a businessman, I want to make sure that potential customers do not take an overly optimistic view of where we are in the development process. ”

Plamer hopes that a partner can agree with his views on the importance of setting reasonable expectations. "In short, I want a partner with a technical expert who can identify with the values I have for potential clients to set reasonable and frank expectations." In the High-tech field, it is easy to exaggerate your achievements. ”

4, there is an unbearable passion

Palmer that an entrepreneur must understand why he started a business. "This is the key to determining where you are in the bell curve, and honestly asking yourself why you want to start a business." If you're starting a business to be rich, you shouldn't go on. The best reason to start a business is to be passionate about what you want to do. ”

This passion is very important and leads Palmer to join Infinity's entrepreneurial team. As Palmer said, "When I joined Infinity, I sensed that the software company I had created would not make the world a better place." But when I joined the infinity, I thought I was working on a big social problem: treating cancer. ”

5, suitable for your operation style of opportunity

Palmer saw two entrepreneurial enterprises: one is blessed type, one is self-reliance. They need a different style of operation.

The blessed company is easy to get the most capital, the best investors, the best management, and all levels of talent. "Before I created Vertica, I was a permanent executive at Kleinerperkins, and Lane told me that I wanted to build this company into a million dollar company." If you are in a blessed company like this, you must get used to great pressure to achieve excellence and react accordingly. "Palmer said.

But a self-made start-up is completely different. The company makes: "Every dollar invested can yield a five times-fold return," Palmer said. "In a start-up company, we have a conference room that accommodates all our servers, which is very hot." And our other conference room has big windows, so it's very cold. We need to use the heat of the server conference room to warm our cold meeting room. ”

Palmer that if you pass these 5 tests, you are ready to start a business. Otherwise, only thank you, don't toss. Get a job honestly and do it.