Wantworthy: The net buys the collection platform across many electrical appliances merchant

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Find the right product, you can click the "want" tag, you can save it on the Wantworthy

What to do when you have a dazzling product when you are shopping online? It would be nice to have a tool that can track all the items you want to buy. Wantworthy, from the incubator TechStars NYC, is one such tool.

It's very simple to use: After registering, Wantworthy will ask you to add a "want" (+want) label to the browser's tab bar. If you find something you like when you browse Amazon (Weibo), but you are not ready to buy it immediately, you can click "Want" and save the item to Wantworthy.

At present, including the domestic Jingdong, Taobao and other sites, almost all of the electronic business Sites support the "collection" function. The advantage of Wantworthy is that it integrates the content of each website into one page, allowing users to browse their favorite items without having to open multiple websites.

The Wantworthy team is also developing the price tip feature, which is scheduled for fall online. At that time, if the commodity price changes, the website will prompt the user. The company will also work with retailers to prompt users for changes in their product inventories, such as a certain item is about to be sold out. In this mode, retailers can also be more targeted to provide concessions to carry out marketing activities, so that "want to buy goods" consumers to take out real gold and silver.

On the other hand, Wantworthy also has social characteristics, but its sharing function is not a simple reprint. Users can invite friends to provide feedback, not only support comments, but also provide 3 options for friends to click on, respectively, "must buy", "like" and "boring."

Lauren McDevitt, the company's CEO, said she thought of the idea because she was also a online shopping fanatic. "I was always looking for something I liked, but I didn't necessarily buy it," she said. The whole process was messy and I needed to open many browser tabs. I have also tried to collect these links, but the effect is not good. I need a tool to help me keep all the items I want so that I can use a simple list to buy online. ”

Some people may say that Pinterest's main use is now. But Wantworthy co-founder Josh Wais believes that after uncovering the surface, two services are very different. Most users on Pinterest do not save content from outside the site, but use Pinterest to discover content. Therefore, the content that the user saves on the Pinterest is also different. "On the Pinterest, they mainly preserve creative content, while on wantworthy our main stores include Forever 21, ModCloth and Hints Outfitters." This is real shopping. ”

Another major difference is that the list of items on the wantworthy is by default confidential, while the sharing function on the line will vary greatly. "We're not stuck in a tacky social model," says McDevitt. We studied the way people use wantworthy and found that they only share links and collections with the best 5 to 10 friends. We want to strengthen that experience. ”

Wantworthy started the beta test in the demo of TechStars NYC last October, so the founders thought it was too early to discuss the number of users. But they are enthusiastic about user interaction, and data shows that early adopters are active on the site. The average user saves 12.5 entries per week, while the user conversion rate is 2% to 3% higher than the industry average of several orders of magnitude.

The most Wantworthy products are clothing, accessories, household items and cosmetics, so it can be seen that the site is mainly female users. The site recently completed a total of 1 million dollars in seed financing, led by Rre Ventures, Google (Weibo) VCs, Quotidian Ventures and the New York region, many angel investors are also involved in the investment.

Wantworthy URL: wantworthy

(Weifeng)