Boosted by the tide of 4G, WAP news sites, which were increasingly under the impact of the news app, are ushering in a new turning point.
Recently, the head of Phoenix's new media wireless video department revealed to the public, Phoenix New Media launched in April this year, the industry's first based on the 4G network, the main high-definition graphic information and video mobile portal products - 4G vision (p.ifeng . Com), on-line just 3 months, the user has exceeded the million mark, the rapid development momentum. It is understood that 4G Vision is an upgraded version of mobile phone Phoenix, the latter was established in July 2007, after experiencing the brilliant WAP era and news lonely era of APP, and finally breaking the traffic flow under the 4G trend, beginning in the content services , Product features, reading experience to shoulder news APP, re-energized.
As Phoenix's new media family, following the Phoenix News client, Phoenix video client, Phoenix FM after another mobile product, 4G horizon not only in the amount of user coverage on the perfect PC network to undertake the transfer of PC users to the mobile terminal, created Average daily page views (PV) over 200 million success, relying on content services Phoenix and Phoenix Satellite TV, but also to achieve a diversified, rich and exclusive integration of content resources. It is reported that 4G Horizon specifically includes the news, entertainment, sports, fashion, cars and other nine vertical categories, mainly from the contents of many professional media organizations produce content, user generated content, as well as their own production of professional content to meet the majority of users Browsing, expression, exchange, sharing, entertainment and other personalized appeal, providing one-stop content services for mobile Internet users. The Fenghuang Wang abundant news resources, as well as Phoenix TV Information Channel, Phoenix Chinese Channel, Dragon TV and other satellite programs live video broadcast, but also to the graphic information and video as 4G trump card two trump card content, and to take this In the industry come to the fore.
Compatibility of content resources to enhance the reading value of 4G Horizon has become a great tool to attract users, and the optimization of product features and good user experience make it firmly on the user to stay on their own platform. 4G network of high speed, low-cost features that allow users to start more in more scenes, fragmented time using mobile phones to browse the news, and according to the user's real-time needs, 4G Vision uphold the simple, easy-to-use principle, In ensuring the picture more high-definition, high video stream noble magazine-style visual experience at the same time, simplistic, emphasizing the use of mobile scenes, seamless communication 24 hours, the operation is more simple and humane, allowing more mobile phone users daily Get the latest news, listen to the latest Phoenix audio and video content and graphics.
The advent of the 4G era, WAP news site with the re-emergence of the capital, and the launch of the Phoenix 4G horizon, not only the mobile phone Phoenix in the 4G era of a new departure, but also on the Phoenix new media mobile terminal layout complement, you can Meet the diverse mobile reading needs of users. Believe that, with the rapid popularization of 4G network, 4G Vision will surely achieve even higher speed development. It will also win more users' favor in the battle with users of News APP.