Warcraft low-key development of two or three-line urban games growth Space transfer

July 9 News, NetEase "World of Warcraft" recently is low-key open up two or three line regional market, seeking new impetus for performance growth. Analysts believe that the development of market segments and regional markets is the key to sustainable growth in the context of a slowdown in the overall growth of online users.　　From the market saturation point of view, the two or three-line area of development is significantly better than the first-tier areas, online games to two or three-line urban development will be the future development trend.　　NetEase's first quarterly earnings announcement, NetEase CEO Ding Lei, said in an analyst conference call, NetEase is part of the two or three-line city test some expansion of the penetration of World of Warcraft method. Eric's latest monitoring data shows May "World of Warcraft" at the same time the number of online people compared to February, "Wrath of the Lich King" does not open users or will continue to drain last year, "World of Warcraft," the replacement of twists, nine city, NetEase, Blizzard tripartite "User Data Trust door" crisis and all kinds of explosive news Makes many players lose patience.　　In the last two months of the nine-city operation, the World of Warcraft online players sharply reduced, the loss rate of nearly 25%.　　Eric Online analyst Xufeng revealed that compared to the most glorious period of World of Warcraft, millions of people at the same time on-line, NetEase Restore "World of Warcraft" operation of the data is not very good.　　Since then, the "World of Warcraft" information film "Wrath of the Lich King" has not opened, resulting in the loss of Warcraft users have not been effective return, the existing loyal users of the sticky difficult to improve.　　It is pointed out that the opening of Wrath of the Lich King is the key to the control of the loss of users and the success of the operation. However, NetEase since the Takeover of Warcraft, on the "Wrath of the Lich King" version of the application of the saliva storm constantly.　　The latest is 21st this month, the industry has released news that "the wrath of the Lich King" is about to pass approval, and then a few days, and the industry, "Wrath of the Lich King" because too bloody too violent was returned to the retrial, is expected to be in August to online.　　Up to now, NetEase's official statement is still "wrath of the Lich King," the release of the application is currently in the relevant institutions audit process, there is no clear timetable. Two or three line of the city to become users of the blue ocean in the Cnnic online game analyst Liu View, whether it is "World of Warcraft" or other games, the two or three-line urban regional market is the focus of attention. For developed regions, although the Internet penetration rate is higher than the two or three-line region, but now the overall network game user growth slowed down, the development of market segments is the key, this subdivision is the product of the subdivision, on the other hand, the regional subdivision, regardless of the number of users or users of the online games accepted　　The development space of the two or three line area is obviously better than the first-tier area.　　In addition, the two or three line area in the promotion channel also occupies the advantage, because the information and the channel is few, therefore the user to the information accepts the degree also to be higher, this kind of situation will certainly have the promotion function to the game information promotion. This analysis from the recent trend of some popular online games have been verified, NetEase first quarterAfter the report, NetEase CEO Ding Lei said in an analyst conference call, NetEase is part of the two or three-line cities to test some expansion of the penetration of World of Warcraft method. From the results of the trial, the development of the two or three-line city on the net results significantly. Xufeng said the latest monitoring data show that "World of Warcraft" in the first half of this year, the user size showed a gradual recovery trend.　　Among them, May "World of Warcraft" at the same time the number of online people compared to February growth nearly one times.　　Tencent game calls NetEase, NetEase said inconvenient to reveal "World of Warcraft" to develop the concrete form of the two or three-line city, but certainly "World of Warcraft" in the second quarter of the performance far more than the first quarter. As the flagship of the two or three-line city of the work, the giant network of the "Journey" has also been a great success.　　In the Shi Yuzhu view, the domestic first-line city population is only tens of millions of, although at the top of the pyramid, but the entire market scale is limited, and two or three of the urban agglomeration of hundreds of millions of of the population, as long as the promotion of good, its market space is quite large. Point card mode, network payment or will become two major puzzles netease in the two or three-line area of channel and promotion of years of operation experience to help the "World of Warcraft" promotion. However, the difficulties are also obvious.　　For example, how to solve the charging game in the two or three-line area of acceptance, as well as the network payment, E-commerce use rate is not high to bring about the construction of related sales channels.　　In addition, considering that "World of Warcraft" is a time fee for online games, two or three line City players on the product understanding and recognition degree than the first-tier city, Chengdu Dream Factory general manager Qiu recommended toll games in the development of two or three-line cities, free test time as much as possible to extend some, so that some players have a transition period and adapt, accept time. Liu that, although the two or three-line region in the network payment, E-commerce utilization rate and the first-tier cities still have a certain gap.　　But overall, online games to the two or three-line city development is one of the main trends, whether netease or other operators will benefit. Some analysts also pointed out that "World of Warcraft" actively to the two or three-line city infiltration, in line with the trend of the development of online games. As players grow in size, the market will eventually become saturated. In the long run, the market space is bigger two or three line city, even township, rural market, or will be the future of online games.