Warcraft paid users continue to decline, the future to attract players will enhance social

In the face of the continuing downward trend of World of Warcraft pay subscribers, Blizzard chief executive Mike Morhaime says the future will be more socially appealing to older players in World of Warcraft.

According to Blizzard's 2013 Q2 earnings report, "World of Warcraft," the current number of paid users 7.7 million, is still ranked the top of the fees online, but compared to the last quarter of 8.3 million people, Warcraft's pay users again fell. This fall is obviously different from the past, the number of players in the east-west market is very close, and in the past only the eastern players lost more serious.

In the "Panda puzzle" when the launch of the information, Warcraft paid users have briefly warmed to about 10 million. In this respect, Blizzard Chief official Mike Morhaime said Blizzard's next step is to continue to provide new content.

Mike believes that in addition to providing new content, the future blizzard will need to strengthen the existing social functions in the game to regain the lost players, he said: "In the past time, the players always come and go, come and go." We are aware that there is still much to be done to bring Warcraft back to its original level. In the transition to the game, the interaction between friends makes the process easier, and we think it's a huge opportunity. ”

Speaking of Titan, Mike says the game is different from a typical MMO, a new online game that does not rely on the number of users. So titan can ease investors ' worries about the dwindling number of users of World of Warcraft.