Washing machine level three or four market will become the focus of Haier's fastest growth

"Sadie Network News" October 24, the current, three or four-line city's consumer market is getting more and more attention of home appliances enterprises. Three or four-line city consumers do not have the one or two-line city high house price pressure, with more consumption time and disposable income, the same pursuit of quality consumption. In this regard, the industry analysis that, relative to the saturation level of the one or two market, three or four cities and rural household electrical appliances market tenure still has room for improvement, urbanization brought about by the cluster effect will make the three or four-tier market becomes the next high-speed growth point of home appliances industry. With the acceleration of the new urbanization process, the consumption ability of the three or four-level household electrical appliances market has been improved significantly, and two purchases for the purpose of upgrading are also injecting new impetus into the three or four-class home appliance market. In this context, a large number of washing machine manufacturers will view the rapid growth of the three or four-tier market. From the root, the upgrading of consumer demand is the main reason to promote the rapid growth of leading enterprises such as Haier in the three or four-tier market. The increase of income level, "flee northward wide" people bring a new way of life and other factors, make the traditional three or four-level market semi-automatic, automatic and other low-end washing machine products difficult to meet consumer demand. In this context, Haier has not only after 11 years of upgrading quality assurance of dual-power washing machine in the three or four market has been widely recognized, with a cradle of soft wash, 15-minute washing and other representative high-end demand for the crystal drum washing machine has also entered more consumers home. Washing machine Enterprise "channel sinks" perfect Channel network, is another important reason. Although the channel construction cost is high, the cycle is long, many enterprises maintain the cautious attitude in the channel construction, in promotes the brand popularity, expands the market space the role also to be very difficult to have the obvious promotion in the short term, but many electrical appliances enterprise's channel already gradually covers the whole country. Haier relies on the three or four-level market perfect channel layout, a sound after-sales service system, Haier washing machine in the three or four-level market to achieve rapid growth, and its market share has also been increasing. Some experts pointed out that, with many washing machine enterprises will focus on the development of three or four-tier market tilt, three or four-tier market will usher in a new period of development, especially Haier and other leading enterprises in the channel construction, product innovation and other aspects of efforts, will further accelerate the maturity of the three or four-tier market. At the same time, October 1, the implementation of new energy efficiency standards to improve the standard of energy efficiency of washing machines, as well as the three or four level of consumer awareness of green Low-carbon products continue to improve, three or four-tier market will soon enter the industry upgrade. At the same time, experts also predict that the three or four-tier market consumption potential activation, will lead a group of washing machine enterprises development. However, from the current market situation, with the grasp of user needs, product and technology innovation and channel building advantages, Haier washing machine will achieve rapid growth, or will become the first in the three or four-tier market to achieve explosive growth of the washing machine brand.