Watch out! "Sea Amoy" is here.

Wen/Zhang Shule

Originally published in The June issue of the innovation age
　　　　

Recently, the General Administration of Customs revised the "People's Republic of China import goods duty-paid price list" officially implemented. Many consumers are concerned about the adjustment of the import duty-paid price, for example, some digital notebook pay-duty price reduction, and some cosmetics duty-paying price has risen. However, after the revision of the biggest shock is not import and export enterprises, but has been quietly ploughing the "sea Amoy" a clan, for a time, the public opinion, most of the new "sea Amoy" will be a nosedive.

"Sea Amoy" a forced choice
　　　　

The so-called "sea Amoy", that is, overseas/foreign website shopping, is through the Internet to retrieve information on overseas goods, and through the electronic purchase order to issue a purchase request, and then fill in the private credit card number, by the overseas shopping website through international express delivery, or by forwarding companies to send back the goods.
　　　　

According to Alipay recently released the "Sea Amoy" consumer data display, 2011, in the national "sea Amoy" consumption, nearly half from Beijing, Shanghai, Guangdong Three regions, of which, Beijing people "Sea Amoy" the most powerful consumption, total consumption accounted for 19% of the country, ranked first in Shanghai and Guangdong are 14% is closely followed. After the North canton, Zhejiang and Jiangsu are the fourth, five.
　　　　

The same trend is reflected in the "sea Amoy" user distribution. According to statistics, "sea Amoy" the top 10 users of the provinces and cities for Beijing, Guangdong, Shanghai, Zhejiang, Jiangsu, Hubei, Sichuan, Shandong, Hunan, Henan. The top three provinces and cities accounted for 15.1%, 15% and 14% respectively, but from the fourth place in Zhejiang Province, the ratio fell to 7%, the oligarch pattern is very obvious.
　　　　

According to this, Alipay unilaterally believed that the "sea Amoy" crowd mostly for the pursuit of international quality of young middle-class white-collar workers, and they live in the north, on, a wide number of front-line developed provinces and cities.
　　　　

Just for the pursuit of luxury goods? Keen on the "sea Amoy" Qin said: "On the news every day exposure to poisonous milk powder, poisonous food, poison drink, I eat it does not matter, but the baby can not hurt!" In the domestic brand is not at ease under the premise, I can only roamed. ”
　　　　

Qin told the author, powdered milk has been "Amoy" one of the hot products, because the same brand of milk powder, in foreign countries than the domestic and even Hong Kong prices are much cheaper. For example, the first phase of the U.S. vegetarian Child (800 grams), the reporter in a Dutch website Deonlinedro-gist search for the price of 8.99 euros, according to yesterday's exchange rate, the equivalent of RMB 71.83 yuan.
　　

And some luxury goods such as watches, perfumes and so on are also "Amoy family" popular choice, mainly because this kind of goods are either not imported domestically, or the price is very expensive. "All in all, the sea Amoy" are domestic unreliable, not buy, products that can't be bought, "Ms. Qin said:" The quality of Chinese products and many hidden dangers, and even affect those who do business in China's foreign-made goods, the same commodity, the quality of sales abroad is very authentic, but to China, the implementation of another standard, Results the quality of the hidden trouble also highlighted. ”
　　　　

This shows that in fact, in many people's eyes with a colorful "sea Amoy" behavior, in the "Sea Amoy" a group of their own opinion, although still with the pursuit of high-quality life and enjoy the color, but also in the economic conditions permitted, in the domestic quality of a lot of goods under the deterioration of the environment, the choice of a forced road.

The new deal has little impact on the "sea Amoy"
　　　　

However, when the general Administration of Customs revised the "People's Republic of China import goods duty-paid price list" when the official implementation of the "sea Amoy" costs have been correspondingly improved.
　　　　

According to analysis, the most affected is the cosmetics, and its tax-paid prices are mostly up one times, and some electronic, video products, the rate of the reduction. Under the influence of the new policy, many overseas purchasing and forwarding companies to increase the purchase price of cosmetics and mailing fees, "Amoy families" to spend more than 30% of the freight.
　　　　

Take perfume for example, a

The value of a bottle of perfume from 100 yuan per bottle, raised to 300 yuan, according to the 50% tax rate, the tariff from the original 50 yuan, raised to 150 yuan, a full pay 100 yuan tariff. In addition, the value of the essence of the tax from 150 yuan per bottle, raised to 300 yuan, the tariff from 75 yuan to 150 yuan.
　　　　

This makes many "sea Amoy clan" are very injured, I have some "sea Amoy" experience of consumers. Miss Wang said that the new policy led to price increases, so that her "sea Amoy" behavior is greatly restricted, if the overall cost of goods purchased and domestic almost, will choose to buy in the country. and has always been through the "sea Amoy" to buy cosmetics, clothing, health products, Mr. He also said that the previous choice to go to the "sea Amoy", mainly because of cheap, customs after the introduction of the New deal, the purchase must be price, if a lot, can only temporarily give up purchasing, directly in the domestic counter to buy.
　　　　
　　　　

But at the same time, there are many "Amoy" Clan said that they will not give up the "sea Amoy" career, because many goods are not sold at home, even if there is a sale, the price is fair, but the quality is very different. Hang, an associate professor at the School of Economics at Fudan University, points out that many people now feel that the same international brand of goods, the best quality may only be sold in their local market. There is no reason to judge this argument, but at least it reflects the unique mentality of people who are keen on purchasing overseas. In addition, some people have a lack of trust in their own domestic brands. In particular, some young mothers, in the spirit of preferring to believe that their cautious attitude, maternity supplies and baby supplies 10,000 do not trust, as long as a bit of economic conditions, are trying to purchase from overseas.
　　　　

At the same time, despite the implementation of the new deal, price fluctuations are not particularly obvious changes, such as for the "Sea Amoy" group of enthusiastic milk powder, the author from a network specializing in the Dutch milk powder purchase shop owner said, despite the recent customs check very strict, but so far there is no price increase plan.
　　　　

However, the risk of "sea Amoy" becomes very high because of this behavior. "Amoy" attractive place is the quality of goods are protected, cheap, selective, but also a lot of shortcomings, such as return of goods trouble, package lost complaints no door, long transport time. It can be said that the "sea Amoy" is willing to assume the risk of the "brave Man game."
　　　　

"Sea Amoy" forum, often see someone complain about things lost. Some say they bought 5 razors, only 3 when they arrived, or the whole thing was switched.
　　　　

Another risk to be borne by the sea Amoy is transit time. If it goes well, the average 7-10 days of cargo will be available, but if there is any trouble in transit or at customs, time will be stretched, sometimes even a month or two to arrive. Some people say that originally bought adult diapers is for the children to use, now the child has been born, things have not arrived. Others said that the wife bought Valentine's Day gift, 38 women's date has not been delivered.
　　　　

And in order to solve this problem, the "Sea Amoy" forum has now opened a dedicated Exchange zone for the purchase of the wrong goods "sea Amoy" exchange of goods.

"Sea Amoy" to the domestic enterprises sounded the alarm
　　　　

The key point of "sea Amoy" phenomenon is that consumers ' confidence in domestic enterprises is getting lower.
　　　　

Zishaoxia, chief researcher of Shanghai Business Economics Research Center, pointed out: "In addition to price advantages, the rich variety of overseas products, but also lead to the" sea Amoy "a big reason. Zishaoxia said that China's commodity types compared with overseas, only its one-third, selectivity is much worse. Take horticultural commodities as an example, overseas horticultural products are more diverse, such as overseas sales of pet food supermarkets, the pet made a detailed classification, such as according to the living environment, there are living in the water, land and many kinds of air.
　　　　

Zishaoxia said that the domestic product in the creative side also has a big gap with overseas, for a long time, the domestic product design has not been paid attention to, but also stay in the traditional thinking of durability, in addition to the function of more consideration, in the appearance and the degree of fine thinking less. "Some of the domestic High-tech products and overseas there is a gap, but also understand that this needs a generation of ascension, but a lot of low technology products such as toys, daily necessities, and so on, in the creative and sophisticated degree is far less than overseas." ”
　　　　

Alipay statistics show that the user "sea Amoy" the main battlefield is Europe and the United States, more than 80% of the "Sea Amoy" transactions in Europe and the United States Web site, users in the region's major "sea Amoy" baby supplies, clothing, cosmetics, electronic products, several types of merchants. Last year, Alipay recorded a 8 times-fold year-on-year increase in physical consumption of Chinese consumers in Europe and America. Europe and the United States outside, users also like to Japan and South Korea website Amoy Goods, "Amoy Group" has nearly 20% of the apparel purchased from these areas. It is clear that the European and American products precisely highlight the advantages of its design, and the Japanese and Korean costumes, and the domestic daily flow, the prevalence of Korean flow has a close relationship.
　　　　

This to the domestic enterprises sounded the alarm, although the current "Amoy group" mostly concentrated in the North wide, but it has gradually become popular, and gradually spread to the mainland, as the same is the net shopping, North Canton "Amoy" and the mainland "sea Amoy" price difference is not obvious, this will also promote this behavior is not only fashionable, and will become a practical choice for Internet users to buy , there will be more companies to join the "sea Amoy" service of the army, for netizens to provide more and better service and choice, and this will be converted into the survival pressure of domestic brands.
　　　　

"Do not always want to rely on tariffs, barriers to let themselves be protected, in the ' Sea Amoy ' popular today, the domestic enterprises will be not enterprising to be a rolling overseas goods under the oppression of the first group of victims." An economist wrote on his microblog.