Water Wells Square throws all hing to attract foreign investment bright Food "leackage check"

The report of the world's largest wine group, Diageo Holdings Sichuan Well Square Co., Ltd. (hereinafter referred to as "Wells Square") has not been released for 9 months.　　December 28, 2010, the water Wells Square issued a notice, the company will be held in Sichuan Quan Hing Liquor Co., Ltd. 40% of the equity and its related rights and interests transferred to the Bright Food Group's wholly owned subsidiary of Shanghai Sugar Tobacco (Group) Co. After the completion of the transfer of equity, Wells Square no longer owns the full Hing liquor industry shares.　　Industry insiders say the policy hurdles to Diageo's acquisition of Wells Square have now been cleared and the merger will be essay. On the final approval of the Ministry of Commerce to the water Wells Square merger case, well Fang Dong Zhang Zongjun in the "Huaxia Times" interview appears more optimistic.　　He believes that if the acquisition has gone, the Ministry of Commerce will be a notice, but there is nothing, the report is still under review. "Our investment application is being approved by the relevant Chinese authorities, and when the decision will be made is entirely up to China's relevant government departments."　　Lu Haiqing, director of public affairs and communications at Diageo Greater China, said in an interview with our correspondent. Policy barriers have been removed "in view of the current state industrial policy provisions, combined with the exploration of the whole Hing brand management and development of new ideas, the company decided to transfer the ownership of the whole Hing liquor industry." "For the purpose of the sale of the whole-hing stake, the water Wells Square notice is not deliberately conceal."　　The bulletin said, through the stock right adjustment, to help new shareholders rich personnel, funds, channels and many other advantages of the development of the whole Hing brand and high-end liquor business.　　Wells Square also believes that through this transaction, will also help the company focus and financial resources to strengthen the main business of high-grade fine liquor, improve the company's financial and asset conditions, enhance the company's continued operation and stable development capacity. Mashi What is the meaning of this move?　　This will refer to Diageo's merger plan for Wells Square.　　As early as the end of 2005, Diageo took aim at the water well Square and began to infiltrate the stock-taking approach; in December 2006, Diageo spent 570 million yuan on the 43% stake in the first major shareholder of the Wells Square, which indirectly held 16.87% of the Wells Square and became the second largest shareholder in the Wells Square. In March 2010, Diageo's wholly owned subsidiary, DHHBV, entered into an equity transfer agreement with the Chengdu Surplus-shing Investment, DHHBV a 4% per cent stake in the Hing Shing Group.　　If the equity transfer is completed, Diageo's shareholding in the whole Hing group will rise from 49% to 53%, becoming a controlling shareholder of the group and indirectly controlling the water well square with a 39.71% stake in the Wells Square. However, the transfer of control is not smooth sailing, known as "Chinese liquor foreign capital of the first big takeover case" hit the ceiling of China's industrial policy. According to the National Development and Reform Commission, the Ministry of Commerce promulgated "Foreign Investment Industry Guidance catalogue" on the beverage manufacturing industry, famous liquor studentsProduction needs to be controlled by the Chinese side. CIC Consultant Food industry researcher Zhou Sizhan in the interview with our correspondent that, according to the "Foreign investment Industry Guidance catalogue", the famous liquor does not belong to foreign investment industry, the whole Hing belongs to the famous liquor, Mashi is the emerging brand, Wells Square after the sale of fully hing shares means that this policy obstacle has been cleared,　　The aim may be to show the attitude and further promote the approval of the Ministry of Commerce, prompting the government to make an early decision.　　Zhou Sizhan introduced, according to the Convention, the approval process of foreign investment cases at least 3-6 months, and the acquisition of the case of the Ministry of Commerce delayed approval, this may be because the government's success after the acquisition of corporate profits, tax transfer, future development and the impact of the liquor industry and other issues are difficult to assess. Nanjing Securities analyst Li Jie in the interview with this reporter also that the Ministry of Commerce has not approved the merger case should also have to protect the Chinese wine culture considerations.　　If Diageo is to achieve the acquisition of the Wells Square, Mashi to give up the full Hing Daqu brand (the whole Hing liquor industry) of the holding appears to be logical. Diageo's ambitions for the benefits of the acquisition of water wells in the development of Diageo in China, Lu Haiqing, in an interview with this reporter, made no secret: "Diageo firmly believes that the two sides will benefit from further speeding up the strategic partnership between the Chinese and foreign shareholders of the whole Hing group." "Early in November 2010, a microblog brought hope to Diageo's holding of Wells Square," he said.　　British Embassy in Beijing, British Prime Minister David Cameron's visit to China on the eve of the Micro-blog notice, Diageo Group CEO Paul Walls this time to follow Cameron's visit to China, is intended to "use 1.1 billion of dollars to buy water wells square back."　　The data show that Diageo is the world's top 500 companies listed on the New York and London exchanges, and is the world's largest wine company, accounting for 30% of the world's spirits market share. Data show that the next 10 years, China's liquor industry export growth will reach 5% to 10%, the profit will reach 20%. In the short term, it is expected that in 2012, the output value of Chinese liquor will reach 382.75 billion yuan, sales revenue will reach 319.07 billion yuan.　　Such a huge market has undoubtedly made a huge appeal to Diageo.　　Diageo's biggest market is mainly in the US and Canada, where Asia is relatively weak. As early as July 2010, Paul Walls in a Chinese media interview, said: "Mergers and acquisitions is a very important way." There are some assets that we can re-establish through our own forces, or because of its origins, its geographical location, its background, etc., making it difficult for you to create this asset yourself. Mashi represents a very unique opportunity for us. "Specifically, Paul Walls that the whole Hing Group and Wells Square have a good understanding of the Chinese market and the history of Baijiu, and that by working with them, Diageo will have the first advantage in the Chinese market," he said. Diageo understands how to do marketing around the world and is also promoting Asia's products to otherRegion's consumers.　　A new vodka product from Diageo and Wells Square has been listed in Hong Kong. In fact, both the Sichuan provincial government, as well as the top of the water Wells Square high hopes for the merger. "We have been actively expanding the international market, Chinese liquor companies should do some exploration."　　Shiching, deputy general manager of Shui Jing Fang, believes that it would be a good thing if Diageo's takeover of the Wells Square succeeds. Zhang Zongjun in the interview with the reporter also bluntly: "We will do our best to promote the development of the whole thing." "In the case of water wells, the merger will not only benefit from the advantages of Diageo in terms of brand building, capital strength, global management, etc., but also through the international platform of Diageo to further expand its overseas business and nurture international markets," Zhou Sizhan said.　　For Diageo, the holding of Wells Square, on the one hand, can intervene in the high profit, high growth of Chinese traditional liquor industry, direct access to rapid harvesting, on the other hand can also use the water Wells Square brand influence, sales channels and other advantages to open up the Chinese spirits market.　　Bright Food in liquor in the merger case, Bright Food group suddenly killed, sparked speculation from all walks of life. Public data show that Shanghai Sugar Tobacco Group is a 100%-holding subsidiary of Guangming Food Group.　　The company was founded on August 14, 1992, with a registered capital of 320 million yuan, is a large state-owned enterprise with the main food circulation industry, and Jinfeng Liquor is the only one listed company. Bright Food Group from August 8, 2006 officially listed, in addition to Haibo shares, has successfully operated the reorganization of its three listed companies: Shanghai Meilin is positioned as the group of Leisure food integration platform, bright dairy industry positioning for the production and management of dairy products, and by the first food restructuring Jinfeng wine industry,　　is responsible for the group liquor production and management. Bright Food Group's current liquor assets are mainly Shanghai Golden Maple Wine Co., Ltd., and a single wine, are yellow rice wine. In the case of the consolidation of internal assets, Bright Food Group took the first step to enter the wine is also a logical.　　All Hing wine to become the Bright Food group acquired the first liquor-making enterprises, but also means that the light group will further extend its business to the liquor industry, through the liquor industry chain.　　Bright Food Group currently owns not only farming and other business resources, but also in the field of tobacco and alcohol sales have a certain resources of the Czech Republic Tobacco Sugar Wine (Group) Co., Ltd., the latter has a number of brands of liquor distribution rights.　　The reporter also learned that Guangming Group has been committed to building up the upstream raw material resources, intermediate production and processing, the downstream channels of the large pattern, focus on the development of dairy, wine, sugar and modern agriculture and other core business.　　All Hing wine industry, the current major shareholder Chengdu Jin Rui Tong Group is not good at the operation of Liquor, its main business involves real estate construction plate, clothing industry plate, leisure service plate and medicine and packaging printing plate, which for the Bright Food group to the whole Hing wine industry provides an excellent opportunity. In public, the Bright Food group's top brass is showing the desire to enter liquor. "Rice wine is a regional wine after all., in addition to Jiangsu and Zhejiang, the market space is not large, speeding into the liquor, wine field is a bright 2011 years of work requirements.　　"Bright Food group President Cao said. Cao also believes that liquor assets Bright Food Group will choose to buy at home, but wine assets will certainly choose to buy from abroad.　　In terms of the acquisition of brands, Bright Food Group will more value the quality of the brand, hope that through the acquisition of some mature enterprises, with the help of its own marketing channel rapid development. But the well-known wine expert Ging Min to remind that bright food can in the fierce competition in the liquor industry steady development, but also to see the bright control ability.