Watercress: Design depth interaction with users to create more value

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

[Core Tip] from the perspective of a watercress user to explore the value of watercress for users to create the way behind the design.

A user's diary: My day dedicated to the watercress

In the morning 10, small a simple view of the day before the mail, the habitual point open watercress, began to brush neighbors state, see a neighbor upload their own trip to France photos, photos are very beautiful small a then point recommended. Because small a has been longing for a person to go out to travel, so she came to go abroad self-help tour group, began to see a lot of travel strategy.

At this time, she found herself received two of Bean Mail, a letter about the want to trade with her second-hand goods, the original small a few days ago in the watercress second-hand trading station published merchandise: the annual meeting of the MacBook. The other one is congratulations. DJ MHz was approved. Small a ecstatic, finally can put their favorite songs to more people listen, so little a began to work hard to arrange the song.

After lunch, the customer's phone calls, small A open watercress FM private MHz began to work. After a while she saw 1 reminders on the navigation: you have 5 books in the watercress to read the shelves, point in the discovery is that they have always wanted to see but forgotten for a long time, than the entity book also cheaper a lot of decisive bought down, and then think tomorrow is the weekend, and in Watercress bought two 007 movie tickets.

Evening to see the home page recommended a online activity photo album: Years is to kill Pig Knife, the university is Plastic surgery Hospital, small A feel very interesting, browse hundreds of photos, feel that these photos are not relevant to the point, so give full play to their own P figure can also do a Meng plot together lively.

Close the photo album, a watercress in the diary of the Red Eye: When you are tired, others are flying in the sky ", very dozen chicken blood, think oneself this day, ordered 5 likes, recommended 2 group topics, marked a film, released his own DJ MHz album, created 1 posts, participated in an online activity, created a 2 Beans row, plus group chat countless, can not help but sigh: this day and dedicated to the watercress ...

And this user is small A, is me, is you, is the 68.5 million residents of watercress, each of us in the action for the content of watercress, data building blocks.

Watercress: Design with users

At the innovation Conference of the Geek Park, we explored the user value and lifeline management of the product.

As early as a few years ago, book audio and video started from the watercress let people feel the huge potential value, but in order to watercress is not clear profit model and worry and speculation, and since the beginning of 2005 to now, from the original simple advertising and online retailers and online payment and reading distribution, Watercress today's business model is also beginning to show a variety of forms.

How can a business model be generated? "Free" in the book on how to Profit points: only when the free process itself to create new value, only when the free process of all participants can share the new value, free is feasible, profitable. Therefore, the business model of watercress depends on the value created by this user.

Even if the algorithm is accurate, still can not fully meet the changing needs of the long tail. A good user survey is better than to see how users actually do it. A north said the common practice of watercress is to put all the services above to see if users will use, and the interaction with this service. So in the watercress there is a failed alpha city, there are also successful DJ MHz.

Relying on high-quality user resources, the content of the manufacturing to the user, to explore and disseminate, this idea has been the original intention of watercress. From the previous book audio and video commentary, group station to now watercress reading platform and so on, are content value-oriented, providing decentralized support at all levels.

It is said that Weibo led the media era, but in fact watercress is in another form designed from the media distribution platform.

Watercress on the collection of various minority writers, painters, designers, musicians, there are a variety of tutorials, gossip, you will find that the user's creation is layered, from simple diaries, essays to lengthy reviews, reviews to the certification author, musicians, if the 140-word microblog will all pull all to the same level, Watercress admits that since the crowd itself has levels, then also set a different level of publishing threshold.

Deep interaction produces more value

So what is it that binds so many people? I think or because watercress has a high human value, it is with the user to do emotional design. All kinds of products will be gathered by the user classification, and then subdivide the users further together to bring empathy for users, prompting users to engage in deep interaction, resulting in more behavior, the user value maximization.

In the Society of weak relations, although it is connected with pure interest, but in fact, everyone can not be simply replaced by the label, only to create a certain degree of communication to further deepen and explore each other's new interests and new values, forming interest-people-interest in the multiple cycle, just like we make friends need a little acquaintance, It would be a pleasant surprise for the community to include details of the human relationship in a slow operation.

Therefore, you will rarely see a template such as watercress, such as gifts, watercress reading in the function of the book set a very good to deepen the interaction between users: write parting for each other. Because the human and the content of the input, the other party received the book has become a unique value.

In short, you can find books, movies, music, drama activities, Soul Chicken soup, goods trading, job search information, dreams and even partners, you are a what kind of people will encounter what kind of watercress.

Watercress, change because of you.

Original address: http://www.geekpark.net/read/view/173232