Watercress FM Pro Open pay music is the precedent of wisdom?

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I love It technology network: In China, a free internet environment, it is difficult to suddenly change the market status of an industry in a short time. If an Internet enterprise does not have the courage to challenge the difficulties of enterprise development, it is absolutely unable to occupy a solid position on the Internet. In the development of digital music, the vast majority of Internet enterprise products can only rely on the free strategy, by improving the product user base, ultimately through advertising for the enterprise to win revenue. With the growing competitiveness of the industry, advertising mode has not been able to appear earthshaking innovation, so the last music industry internet companies have become increasingly difficult to develop.

Once to "create high-quality genuine Music" as the slogan of the giant whale music, although the major music manufacturers at home and abroad to support the copyright and Google search engine traffic support, the concept of genuine music to achieve a deep rooted in the degree. But with Google out of China, Google's search market share has been shrinking, the development of whale music has encountered unprecedented bottlenecks. Unfortunately, before the whale music has not been able to make a profit through genuine music, Google in 2012 in the Chinese market closed Google Music search services, so far, the whale music is really beginning to decline.

Soon, the internet spread out about the "2013 Music download Fees" news, at that time the media have launched a very hot story on this topic. At the end of the year, when the discussion was greatly reduced, many it commentators began to question whether the 2013 music downloads were charged. Now, watercress Music finally opened the industry precedent, the introduction of a fee version of the Watercress FM, we speculate that several other major music sites will also be possible in the near future to introduce pay music.

For this charge product, we think the development of Watercress FM may still need a period of time precipitation, specific reasons please see below.

First, the user of the music concept of change is not overnight, although the watercress music under the Watercress FM is one of the earliest online music radio, with a simple interface and a strong user experience, cultivate a large number of radio users. But these users and other domestic music sites, like users, through the site perennial free bombing, for the word has a strong immunity. In the minds of most ordinary music users, whether it's listening to music or downloading music, it seems like free of charge, such a concept wants to change in the short run is not possible, but pay music to ease the current embarrassing situation caused by the difficulties but not long time.

As one of China's largest internet giants, Tencent's QQ music has long been the QQ Green diamond users as music playing, downloading, listening to the privileged crowd, and Tencent QQ Green drilling users in recent years has also been a lot of users. So I love it technology network netizens feel, watercress music in the preservation of the original Watercress FM under the premise of the introduction of the charging version of the Watercress FM is a sensible way to pay the music, relying on its vast number of users, Watercress FM in the early days of the line can absolutely withstand all the pressure of the outside world, the whole heart to test the road of toll

Second, the current situation of Watercress FM: whether to open the download service

There are many netizens feel that the watercress music of this pay radio main "to meet user needs, to recommend users favorite music" strategy can not win the market's favorite. They feel that although watercress music through excellent, powerful algorithm can do more than the user to understand themselves, to bring users the best listening experience, save a lot of cutting songs, find songs in the link. In the face of other still-free competitors, why should consumers use this product? In this respect, I love it technology network netizens feel that, as through the UGC model by the user to produce high-quality content Douban, his user stickiness is very strong, so apart from those who are not in the real economy, silent dwelling people, The original most of the Watercress FM users will be willing to taste, and the current issue of Watercress FM is to find ways through what kind of the form of these adopters to develop into a loyal member.

For Watercress FM should open the download service, there are experts that pay version of Watercress FM selling points: High quality and no advertising on the user's appeal is not, if not open the download service, the development of Watercress FM will not be too optimistic. Yes, without the launch of the download service, Watercress FM is bound to lose a part of the user, but in this mobile internet and the Internet are unprecedented development of the era, network traffic on the impact of network products has become increasingly small. With the economic development, many young users like to buy some quality headphones to listen to high quality music, and watercress FM users are mostly from Douban over the young users, so high quality is a certain attraction. In addition, advertising-free service on the PC side of the development potential can not be overlooked, after all, compared to the other music players on the PC, the premium version of Watercress FM is few and no annoying ads, although this will reduce the profitability of Watercress FM, but by improving the user experience to enhance the user's sticky way, Watercress FM in the future of the pay music market will certainly have the ability to lead other enterprises. More gratifying is, Watercress FM on the mobile end, you can achieve one-click operation (watercress according to user behavior recommended good music algorithm or relatively perfect), which in the mobile Internet, Watercress FM will have other products do not have the advantage.

Therefore, Watercress FM does not enable the practice of downloading services has little impact on its development. If the Watercress FM Pro can be included in the new song, flow, response speed, automated playback, etc. to meet the needs of users to improve the words, watercress music is capable of holding pace in the pay music market, therefore, I love it technology network think Watercress FM Pro Open pay music is the precedent, is wise to lift, But the concrete result still lets us carefully wait for other music website unceasingly to flock to the toll music market.

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