Watercress is about to launch "watercress Travel"

Absrtact: Some days ago, watercress will launch the news of Watercress Travel, followed by the official watercress in micro-letter launched a watercress travel public account, confirmed this statement. Watercress in the public account published the only message to the user said:

A few days ago, watercress will launch a "watercress travel" news, then the official watercress in micro-letter launched a "watercress travel" public account, confirmed this statement. Watercress in the public account published the only message to the user said:

"As for what's on this line, you can think of it as a" I Go "revival version of a long, long time ago. ”

But for its on-line time but never not mention.

In fact, on April 24, 2013, Watercress announced the return of "I Go" on its official blog with an article entitled "Go Back". "I Go" is "where I've Been", a feature that was opened in the August 2006 by Watercress, and was shut down because of poor user response.

Re-online "I go" to maintain the watercress as always the functional framework, through the "I Go", users can mark and share their "go", "want to" and "here" geographical location, similar to watercress reading, watercress film "read", "want to see" and "Look at" function. and in different geographical location is to "Photograph", "text" and "discussion" These three UCG content plate as the support, other features include "who has been here", "where the people have been and where they have been" and related travel beans, which is clearly a highly familiar user of watercress emphasizing "UCG" + "social" Functional system.

I think, the reason why the watercress restart "I go" because in the content of watercress data, "travel" has occupied a considerable proportion. If you search for "travel" in watercress, you will find that 5 of its associated groups already have more than 100,000 members, after them, there were Shing groups whose themes were divided into two categories: "Travel planning" and "looking for peers", while "I Go" happened to cover both of these needs, Of course, it also contains the "travels" in a certain degree of the later process.

But you will also find that "I go" is not the same as "watercress travel", it can only be called "part of the journey." We know that in addition to travel planning, "looking for peers" and "travel notes" These three elements of the former and later, but also includes the journey of content output, navigation, location tag and other needs. More importantly, a travel product will only be able to find a suitable profit model, such as the reservation of airfare hotel, the push of local discount information, etc.

In these areas, although watercress travel is still not online similar functions, but we can from the previous product structure of watercress to see some clues: in the "Watercress movie" homepage, "the release list", "The film review" and "You may be interested in the movie" provides the user to see the movie prophase "The Choice" and the Later "expression", exactly resembles with "I Go" in the "Watercress travel" role, after this, it launched a video page of the "Buy tickets" function, for users, this is an extremely natural extension.

"Watercress reading" also used almost the same structure-from "New Book Express", "recommended", "book review" to the "shopping cart." Therefore, I believe that "watercress travel" will also embark on the road from "I Go" to "ticket" and "accommodation" booking. In addition, watercress will also use its powerful online/offline activities to fuel the entire product.

In general, you will find that watercress is not affected by the heat of the outside world, and they have not chosen the most popular "Mobile one" strategy, just because the product philosophy of watercress is largely rooted in "user data" and "User Content". From the UCG to the product, from the line connecting line, I believe that "go and return" of watercress Travel will again continue the product philosophy of watercress.