Watercress is not a niche product? Official announces monthly coverage of users up to 200 million

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[21136.html "> Guide]" watercress products in the month of independent users to visit the highest is the Watercress group.

Tencent Science and Technology (Wang) in order to remove their "minority" and "literary" label, Watercress has been trying to use data to prove that they have covered a large scale of users. Today, the official release of third-quarter product data, which showed that watercress monthly coverage of independent users (UV) increased by one times, has reached 200 million. More than 75 million registered users.

Watercress founder Yang Bo (Micro bo) has in public, the user size of watercress in the PC-side products or around 13. From the coverage of the crowd, has become a popular user's online community.

According to the official Tencent Science and Technology revealed that the current watercress products in the monthly independent access to the highest users are Watercress group, more than 70 million months UV. Topics discussed in the group cover all areas of life, including entertainment gossip, beauty, design, renting, etc.

More and more users into the watercress is not limited to the book audio and video, but to participate in their respective groups of interest to discuss the topic. At present, the number of groups in watercress is 380,000.

User coverage of the second product is Watercress film, users contribute to the film review has 320 million. Since the selection of watercress support movie online, has now supported more than 500 cinemas nationwide one or two-line cities.

As users grow in size, the pace of commercialization is accelerating. The income sources of watercress include brand advertising, interactive marketing and the distribution of electric business channels. In particular, this September, the official online shopping guide Products "things", is considered watercress in the excavation of commercial potential is a very important step.

Although the user size of watercress is steadily increasing, it does not disclose the results of the product on the mobile end. Now has more than 10 of the watercress system independent application, including watercress broadcast, watercress film, watercress Group, etc. in the mobile end of the influence still not fully play. This is also the problem that watercress needs to solve at present.