Watercress said the monthly coverage of more than 100 million users are close to profitability

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NetEase Science and technology news August 17, watercress recently announced its monthly coverage of independent users (Unique visitors) has exceeded 100 million, the daily average of PV to 160 million, compared with the same period last year growth nearly one times. The company expects 2012 revenue to be 80 million yuan and is close to profitability.

At present, the registered users of watercress more than 62 million, monthly independent access to more than 100 million users. Covering 747 cities worldwide, a total of 290,000 watercress interest groups and 76,000 small stations were created. According to the watercress statistics show, "Food", "fashion", "" Travel "," entertainment "," shopping "and other life content category tags, and" music "," film "," reading "," creative "and other cultural content category tag almost accounted for, in addition, there are nearly 20万来 from the user's independent label, Reflects the diversity of watercress community and the characteristics of the central.

On the basis of users, watercress gradually formed a business model based on brand advertising, interactive marketing and the distribution of the income of electric business channels.

In the distribution of electricity business channel income, watercress every year for the book market brings more than 200 million yuan of income, in May of this year, Watercress introduced a pay-for-work store, which currently has more than 400 works in stores; In addition, watercress film launched the online selection of ticket ticketing function, on-line two months has been connected to a number of domestic cities nearly 30 cinemas.

Watercress Company estimated 2012 revenue of 80 million, the number of employees to expand to nearly 300 people, has been close to profitability.