December 25, China's leading cloud computing programs and service providers launched a wave of "wave electronic newspaper mobile phone reading platform", which is the first in the newspaper industry, covering the three major mobile terminal system of electronic newspapers Cloud application program. The scheme integrates cloud computing and mobile internet technology, adopts the integrated solution of "backstage + Terminal", and creates a new unlimited value-added distribution channel. The successful launch of the Wave electronic newspaper cloud application scheme will hopefully gradually change the traditional distribution mode of newspapers and periodicals, accelerate the process of electronic publishing and bring more market value to the traditional press and publication industry.
According to the wave of technical personnel, the program mainly by the background system and terminal application of two components. Program backstage for the press and publishing enterprises, including content editing and release audit and other system modules, so that the publication of the content of the work of the relevant staff more time-saving; The program provides data statistics function, can be user registration and activity, news and advertising clicks, mobile channel circulation statistics and analysis, effectively improve the accuracy of advertising , it provides scientific decision support for reasonably making layout advertisement price and optimizing newspaper content. The program terminal realizes the original newspaper display, the interface navigation clear function is powerful, the content timing automatic push and so on function, and supports the off-line reading, is not limited by the network, the maximum degree saves the flow, guarantees the reading fluency, brings the user convenient, the brand-new multimedia reading experience. Currently, the program terminal supports almost all models of smartphones and tablets on the market, which is easy to popularize, and the prospect and potential of the programme market are very considerable.
In recent years, as mobile phone users and mobile internet users continue to climb, mobile phone has become the majority of people in time to obtain information, one of the important channels, mobile reading market is getting bigger. and the electronic newspaper, in mobile phones, tablets and other network terminal platform distribution, not only can improve the convenience and timeliness of readers to reduce the distribution channels, but also to seek more market value, has become a major trend in the development of the newspaper industry. According to the head of the Wave program, there are several newspaper groups in Shandong and the wave reached a preliminary cooperation intention.
Cloud computing and the mobile Internet, as the two most promising emerging areas, have been of concern to the industry. This time, the wave of electronic newspapers cloud applications, can be seen as a wave of cloud computing and mobile internet technology integration of a positive attempt, and the wave is the first domestic electronic newspaper cloud application program suppliers. As cloud computing technology matures and cloud applications continue to fall, people in the future will be more and more aware of the convenience and efficiency that cloud computing brings.
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