Ways and methods of the promotion of hospital information search engine

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What is the hospital network marketing? The so-called hospital network marketing is to attract patients as the center, to win the hospital network market as the goal, around the hospital network resources to carry out a systematic comprehensive network marketing project. Hospital Network Marketing needs to combine the core technology of network optimization with the advanced mode of market operation, and finally transform the virtual network into the brand market in real sense, so as to promote the hospital brand, improve the service level of hospital, and ultimately increase the hospital profit.

So to speak. Hospital Network Marketing in the final analysis is to win more benefits for the hospital, this is understandable, but in doing this we have to do two specific aspects: 1, enhance the hospital's network brand influence; 2, improve the hospital related professional information search engine exposure rate.

The most common way to promote the impact of a hospital's network brand is to advertise it on local television and local portals. Personally feel this to and offline brand promotion combined, do a brand promotion, the hospital brand information search engine promotion is also very important. Such brand words can be: xx male hospital, xx the best gynecological hospital and so on words. Because the hospital brand promotion I contact is not a lot, so in the second stroke.

Below I specifically said the hospital information search engine promotion way, method:

1, for the hospital promotion team only 2-5 people to apply the method, recommended hospital construction 1, 2 sites, used to do bidding, optimization and extrapolation of the use.

1>, hospital-related keywords every day to have special tracking, easy to bidders and information updates, promotion staff to provide valuable words, and then tracking site optimization parameters (such as: The site included, reverse chain, key keyword rankings, IP, PV, friends chain, whether the horse, etc.);

2>, the hospital bidders every day to see the popular words of the bidding rankings, found that the return of the words to be timely feedback, and then with the word staff found valuable words;

3>, the hospital website Information Update and the site extrapolation is also very important, the best site content each day update 20+, the site to push related keywords, long tail keyword 40+. Website internal information recommended the use of original or non-original soft text + have asked to answer the information update; for the site to push the words proposed to purchase a platform for information dissemination, so that the release of information efficient, and will not worry about being deleted;

2, for the hospital promotion team has about 5-15 people apply, suggested that the hospital construction 3-6 sites, part of the site to do bidding, part of the optimization station, the other part to do outside the push station.

1>, for the site keyword positioning, tracking can be assigned to personnel, the use of business, reference competitor website, can also be excavated by other means;

2>, the auction site can be used 1, 2 sites to allocate 1, 2 bidders to maintain the bid, open 2 auction account, such words can improve some brand words, key target keywords, long tail keyword search exposure rate;

3>, optimize the site can be dedicated to do a website, outside the words and then dedicated to do a website, so, for some popular word optimization station is difficult to go up, can be extrapolated, the necessary use of mass software. For a keyword to do multiple sites can improve the hospital information search engine display rate;

3, for the hospital promotion team has more than 15-20 applicable, it is recommended that more than 6 of the hospital construction site, 2, 3 to do the bidding, and part of the optimization station, the outside push station appropriate more.

1>, the proposal bidders 3 people, open 3 bidding accounts, so that the hot keyword bidding on the left side of all the hospital information, so you can preempt a hot word flow of more than 60%;

2>, for the website internal information maintenance can be specially equipped with the website editor, each person 40+ original or pseudo original soft article every day. Some disease words and technical words appear reasonably in the soft text and are combined with the network hot words.

3>, site extrapolation can be done with more than 2 websites and mass sites. Extrapolation can buy multiple information publishing platform + Portal Health Network Information page of the Customer Service Window + Hospital news articles, photo display (This is also very useful for the promotion of hospital brand);

4>, preferably more than 1 full-time staff responsible for Baidu know, Baidu Encyclopedia, Tencent asked and so on the hospital related keywords promotion;

5>, for the above mentioned portal Health Network excavation can be dedicated to a person, the most critical is the input and output must be proportional. If the hospital promotion is not the place, can also do some brand advertisement promotion in the health portal, such brand influence effect is also very good.

Above is just a little bit of my own advice, I can say that: the hospital brand network promotion and search engine promotion is complementary to each other, the specific promotion of the most important way to combine the hospital itself to consider, if there is a different meaning of hope, I hereby thank the first.

(The Author: Changzhou Yaohua qq:84086115), this article site: the Hospital SEO blog http://hospital-seo.web519.cn/post/126.html reprint Please specify the source