Ways to successfully promote the website of the Business-to-consumer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, a large number of Web sites have emerged, during the economic crisis of 08, not only did it have no effect on the website, but also brought new hope to the website, and when the economic crisis continued to increase influence, the merchants also realized the role of the Internet and joined the ranks of E-commerce. But many businesses are not very familiar with the promotion of the Web site, it is difficult to do when the Web site, I am also working for me Yes Electrical mall www.woye.com, according to their own in this piece of the promotion experience and research some currently done more successful the promotion method of the website, summed up the following promotion methods, listed below, oneself.

1. Pre-SEO optimization

Site construction in the early stage of the entire site to make some of the SEO, in the technology to achieve that piece of operation is more familiar with the technical staff. So, what we have to do is to make certain understanding and guess to the Netizen's search habit. And for the website of electrical appliances, I suggest to refer to bubble, Zhongguancun, they are in the Product List page for the page title setting, such as juicer:, juicer quotation, price, brand, model, ranking, recommend, And in the Product Details page is Midea beauty, Je701ab juicer price picture parameter performance, for these keywords in the introduction of the product will be duplicated, and will not let search engines feel that they deliberately please.

2. Improve PR Value

PR value for an E-commerce site is very important, the PR value of the height of the search engine on the weight of the site. At the same time, the PR value also indirectly to the site to bring traffic, and the PR value of the practice is to find PR value of the site to do links, the most direct method is also the quickest way, is to use the purchase link in a Google update time in the PR value increased. Then use the improved PR value and then go with their own equivalent or higher than their own site exchange links, and finally buy the link before the site slowly removed.

3. Question-and-answer community

Use the question-and-answer community. Mainly uses many long tail keyword effect to bring the flow, at present, the best platform for the question-and-answer community is: Baidu know, Tianya question and answer, Sina love to ask, Soso asked, in which Baidu know and Tianya question and answer can directly bring flow, and for Sina Love to ask and Soso ask on the more suitable for the promotion of brand awareness, Baidu knows to do in the time to pay attention to skills, to understand their rules, and the Tianya question and answer, for these question and answer rules are more relaxed.

4. Paid Search engine

For a paid search engine this piece is unavoidable for any e-commerce company, because there are so many people using search engines to search for information, even if they are already doing well in jingdong and excellence, they are still using paid search engines, and they are not small, For this piece of input can only be as far as possible to reduce the cost of each single, and in this piece of the use of skills is to maximize the use of the pan-keyword and long tail keyword, as far as possible to compete hot keyword.

5.CPS Federation

The CPS Alliance, which includes the third party CPS Alliance and the self-built CPS Alliance, can quickly build a larger advertising alliance using the Third-party CPS Alliance. But these affiliate members will not be very active in the launch of your instant advertising or promotional activities, then the impact on the publicity and promotion, and the use of the self-built CPS Alliance can control and rapid response to promotional activities, the entire site has a good help. At the same time, since the establishment of the CPS Alliance in dealing with these members of the time easier to communicate, they are also more active to the mall to grab some promotional information, so that these promotional activities to maximize the effect.

6. Compare the shopping website, guide, discount type website.

The difference between these three is that the comparison shopping website is to be returned to the member, and for the shopping guide website more is some merchant information release, also has is the member after shopping manifests the expression; the discount website is to release the business promotion information and the coupon, but their common point is that they all concentrated a group to have the shopping demand And for online shopping this consumption pattern is more recognized, through with the comparison shopping website cooperation, lets the benefit some members, may play the website the popularity to play out and to increase the sales the function. And then take advantage of some more mature customers to their own shopping experience published to some guide website, the effect of word-of-mouth spread. You can also work with these comparison shopping websites, shoppers and discount websites to do promotional activities. and by issuing coupons to attract more customers to the site to do shopping.

7. News and soft text promotion

The principle of the news is to let their promotional activities and image can play a sensational effect, then in writing the news to stick to the focus of events and promotional activities, but also to take out their own site differentiation to allow netizens to understand your brand and service and peer differences, so that netizens in the heart to accept you, For the release of news to adhere to the long-term principle, because the promotion of news is a long-term task, the effect of caching, so a single two times of the launch will not play a very good effect, and for the promotion of soft text is mainly through the soft text of the forum released, mainly related to product promotion, the promotion of experience sharing, events, such as speculation, And for each type of soft text to choose a different publishing platform, because good soft wen also need to meet the platform to be able to release, will be better spread, if possible, can use some better platform to do some promotional topics, the effect can be magnified several times.

8. Forum Promotion

Forum promotion In addition to a soft text, you can contact the leaders of these forums to jointly organize some activities, or through their activities to the issue of coupons, can also sponsor some prizes for them to engage in activities, if possible, you can set up a special section of their own mall. At the same time in the Forum to promote the inclusion of some text linked ads, such as each floor on their own ads, as far as possible to cover these popular posts inside. Finally, hard advertising can be put into place with the money allowed.

9. Cooperation between different industries

With the cooperation of different industries can expand their promotional channels, because with different industries, when the customer is overlapping, then the exchange of the two will be able to connect these common consumers together. At the same time can also increase their influence, sometimes for their own promotional activities to bring some better resources. Like I'm a few examples of the electrical mall.

First. Cooperation with the Tai San Rice shop, the form of cooperation with the Tai San Rice shop is to distribute the rice and brochures of the Tai St. Rice to customers in the course of my activities, and in the other side of the St. Michael's shop, the rice they sell is also added to my brochure.

Second. Also, on the line, I'm a couple of merchants on important festivals, such as "3.15", several joined together to work out some of the benefits of consumer activities, and then through a number of promotional resources to promote the joint activities.

Third. Play with the web game a cooperation, play A is a good domestic to do a better game of the web, cooperation with them is our sponsorship of their bucket local activities, the main form is the use of coupons form, after the event, after the completion of the membership points to a certain extent, you can go to my electrical mall to redeem the specified goods.

10. Website Navigation Station Promotion

At present, the influence of the website navigation station is very big, use these navigation stations to hang their own site name, you can bring a certain amount of traffic to the site, and some relatively small web site navigation can be exchanged as the form of links to exchange, so much more integrated some free Web site navigation Station, In the final promotion of scale effect is reflected in a single Web site navigation can not be brought.

11. Mail Marketing

e-mail marketing, including in-site mail marketing and outbound mail marketing, in-station mail is when the membership base reached a certain level after a method, the main purpose is to allow these members to repeat the purchase, do not let these members sink down, if you can make them repeat purchase, then will reduce the cost of a consumer, Reduce the cost of promotion.

Outbound mail marketing is mainly to bring new customers, this piece of labor may need to be larger, the source of the e-mail address, you can take advantage of some free mail crawl software. Then through their own website mail backstage or a fixed account to these accounts to send ads or promotional information, of course, this effect will not be very significant, but as long as a certain base, then bring the effect is very pleasant.

12. Offline Outreach and regional strategies

Offline promotion In addition to sending leaflets, can also use products to enter some communities or buildings for on-site promotions. There are a lot of web sites in our building where we do the promotion, and there was a clothes-making web site where some clothes were placed and leaflets were distributed at the scene. Let's not say their scene sells much fire, but when I came back to the company, I went up to see their site, but the fact that the site is not fully done, like their site construction has not been done well can be such publicity, so for we have done a website and operation of the online mall is even more needless to say!

For every online mall can not escape the fact that at first it was difficult to cover the whole country, like the current well done Jingdong Mall and red children, they are selected to start a number of cities, and then use the experience of this part of the city to replicate to other cities, then the regional strategy will inevitably appear, such as three places in Beijing East distribution and warehouse.

Therefore, in the regional strategy, we can do logistics delivery limited or the same day delivery, service specialization, free shipping and so on. At the same time, can also be targeted at this area to do their promotional activities, the service of a good person, then you can put these word-of-mouth propaganda out, and then copy it is not difficult.

13. Seize important holidays for promotional activities

In the country, every big holiday will play a share of the shopping spree, so, in e-commerce this piece, we also have to have such awareness, seize important holidays, to determine the theme for the festival, to make a unique promotional activities, it will certainly bring good results.         above is my work and learning to sum up a little experience, if there is a bad place please make bricks, I will be grateful!