Ways to address web site traffic decline

Number of indexes

It's a waste of energy to stare at search engines every day to see how many pages it collects. In fact, even if your site behaves normally, the number of pages included in the search engine will often

Produce a relatively large fluctuation. In other conditions, the number of pages included in the decline is the only reason the site traffic decline, unless you can find a better reason to prove it is http://www.aliyun.com/zixun/aggregation/9275.html "> included page

leads to reduced traffic or no relationship. In other words, if you cut your Google index by 30%, and these reduced pages don't bring traffic to your site,

It can be shown that the decline in the number of pages is not the reason for Web traffic.

If your Web site is divided into www and no www two (e.g., www.fcjjr.com and fcjjr.com), you need to redirect one of them to another URL (take advantage of the 301 Error

Mistakenly redirected). Doing so will delay the search traffic and reduce the number of pages included (especially when two URLs are highly ranked). But in the long run, your site will be affected by

Benefit Infinity.

If you know which pages are no longer indexed, you can try to change the navigation structure of the Web page to ensure that the search engine's crawler has more opportunities to find these buried

The page. In addition, check the pages that are not included, and their content is duplicated on the site, and similar to the content on other sites. This is for some sort of catalog

Websites can be difficult because their content is mainly the sales information of the merchants. Overall, unique, user-generated content (preferably with multiple internal and external links)

Should not be overlooked by search engines.

Last week, search engine support sitemaps.org provided users with another way to get the crawler to crawl content: by inserting the URL of your XML sitemap feed into

Robots.txt, search engines will automatically search for the appropriate address. As Ask.com joins the search engine support list, XML sitemaps are not always

The crawler captures the page and it becomes critical.

Number of internal links

Each engine to determine the method of linking is not the same, I hope that the number of links on each search engine can be stable and small fluctuations are unrealistic.

If you determine that the drop in traffic is a problem with internal links within the site, it means that the search engine does not recognize certain pages. Some of the pages mentioned here may have been pointing to a Web site, or

The page being pointed to. So check the "certain page" URL is included in the search engine.

Another point seems simple, but the real thing to note is that if the external links to your site no longer exist, that means you no longer have the ability to get weights from external links.

。 Remember that when you delete this page, be sure to redirect the URL of the page to a new page, even if the page has only one external link. (If you delete the page not

Ready to get a new page, then redirect to the homepage of the site

Search engine is able to identify the link "good or bad", it knows which links can help your site, which links to your site is not good, which "nofollow" links from the network

Bookmark or blog comments. High-quality, non-nofollowed links are beneficial to your site. If a site suddenly does not link with you, try to find out the original

Because。 Perhaps the site has recently been redesigned to cause many external links to be lost. If so, try to contact the webmaster.