Ways to improve web pages being crawled, indexed and ranked by search engines

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Here is an important concept that has been misunderstood by many SEO experts. A long time ago, search engine reptiles (bots) would crawl a Web site for most of the day (through the Web site you submitted, and then crawl through the links found on the Web page, and then round and round). But this is not the case now, as the following figure, the search engine crawler will have multiple entry points, and each entry point is equally important, and then from these entry points outward diffusion, to crawl.

Let's see what we can do to improve the way Web pages are crawled, indexed, and ranked by search engines:

Sample Web site architecture diagram, first of all, through the following figure to see the usual Web site architecture:

Typical outside of the site chain distribution map

Then we look at a typical site outside the chain distribution map:

The priority of crawler crawl paths

Here is an important concept that has been misunderstood by many SEO experts. A long time ago, search engine reptiles (bots) would crawl a Web site for most of the day (through the Web site you submitted, and then crawl through the links found on the Web page, and then round and round). But this is not the case now, as the following figure, the search engine crawler will have multiple entry points, and each entry point is equally important, and then from these entry points outward diffusion, to crawl.

The priority sketch map of search engine crawler crawl path

5 ways to improve web pages being crawled, indexed and ranked by search engines, and finally, let's see what we can do to improve the way Web pages are crawled, indexed, and ranked by search engines:

Flatten the structure of the website

If your site can build an ideal, flat link level, then you can achieve through 3 clicks on the access to 1 million page pages, and through 4 clicks on the access to 1 million pages of the effect.

Link to a page that needs to be linked from a strong page

You should know that there are a lot of outside the chain of the "strong" page (refers to the top, outside the chain of many pages, easy it note) Ripple effect, and make full use of this effect. Think of this page as a directory (or category) page and link it to other pages of the site.

Again, you can use this page as a landing page to help increase the amount of traffic you want the user to access the page.

Reduce dead ends and Low-value pages

The pages that are on the edge of the link map are of low value. Confirm that there are no pages on the site that let PageRank down. Usually such pages are PDFs, pictures, and other files. You can redirect these files to a page that contains (embed or include a download link) The contents of these files with 301 redirects, and links to other parts of the site are available on the page.

Create a category or navigation page that is worth linking to

If you can make a page that is worth linking and compelling, they will get a higher PageRank and a more preemptive rate. At the same time, these PageRank and crawl priorities are passed through links on the page to other pages of the site (a signal that is important to search engines for all pages on a site).

Exclude unimportant pages from the crawler crawl path, reduce unnecessary navigation levels (or content pages), and redirect the crawler to the URLs that really need pagerank.

Original: Diagrams for solving Crawl Priority & Indexation Issues

Source: Easy-it Blog