Ways to improve web search rankings

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Keyword Selection tips

Keywords are not limited to individual words, but also include phrases and phrases.

We know that the search engine to retrieve information through the input keyword to achieve. So, as its name shows, keywords are really critical. It is the entire Web site login process is the most basic, but also the most important step, is the basis of our web page optimization, so how to emphasize its importance is not excessive. However, keyword determination is not an easy thing to consider a number of factors, such as keywords must be related to your site content, how the combination of words between the arrangement, whether to meet the requirements of search tools, as far as possible to avoid the use of popular keywords and so on. Therefore, it is absolutely necessary to choose the right keyword.

So how do you find the keyword that's right for you? First, try to figure out what your potential clients are thinking, and think about the keywords they're most likely to use when querying for information about you. You don't have to worry about too many keywords listed, but the more keywords you find, the greater the user coverage, the more likely you are to choose the best keywords from them.

We often hear cases where a company's Web site ranked top 20 in search engines, and the volume of business soared to 10 times times its original size. The other company ranked the top 20, but the volume of business is unchanged. What makes such a big difference? The simple reason is that the previous company chose the right keyword, and the latter made a fatal mistake. This example shows that the correct choice of keywords on the Enterprise website marketing success or failure is how important.

Select Related keywords

For a business, the choice of keywords must certainly be related to their own products or services. It's not only immoral but pointless to listen to the hype that attracts more traffic from irrelevant hot words. Imagine a person looking for "Monica Lewinsky", would you be interested in the soy sauce you produce? Of course not. It must be admitted that sometimes this practice can improve the number of visits to the site, but since you aim to sell products, not to provide free gossip, then rely on such cheating to increase access to the use of it?

Select specific keywords

We also have a point to choose when selecting keywords, is to avoid the broad meaning of the general words as the main keyword, but according to your business or product categories, as far as possible to select specific words. For example, a sales of woodworking machinery manufacturers, "Carpenter Tools" is not the appropriate keyword, "Chain saws" may be a wise choice.

Some people will ask, since "Carpenter Tools" is a collection of nouns, covering all manufacturers of products, why not? We might as well take carpenter Tools to Google and you'll find that the search results are above 6 digits (the actual number is 189,000), That means you have nearly 200,000 competitors! Trying to stand out among so many competitors is almost an "impossible task". On the contrary, "Chain saws" search results are much less (69,800), you have more opportunities in front of competitors.

Choose a longer keyword

With the query information as far as possible use the original form of the word instead, in the submission of the site we'd better use the word longer form, if you can use "games", try not to choose "Game". Because in the search engine support word multiple form or word-breaking query, choose "Games" to ensure that your Web page in the "Games" and "game" search, can get the opportunity to be retrieved.

Don't forget the misspelled words?

A lot of articles on how to choose keywords are specifically referred to the wrong spelling of words, such as "Contemorary Xiandai coffee Tables", remind us not to forget to include them in the list of keyword selection. The theory is that some words are often misspelled by the user, considering the common people will not use typos as their goal keyword, so if you find the smart trick, to the wrong spelling words to optimize your Web page, then once encountered the user again with this typo to search, you will be high, stand tall in the forefront of search results!

Is that really the case? First, let's take a look at the above example. "Contemorary" is actually "contemporary", although the difference of a letter, but from the point of view of the two is far from the same. Strangely, according to the key words monitoring statistic report, "Contemorary" appeared 66 times in two months! So let's quickly put it in the keyword list? Let's first analyze who will often write typos. Is it a well educated formal business? The odds are slim, after all, "contemporary" is not an abstruse Latin borrowed word. It seems that some careless husbands or thrifty housewives are more likely to be suspicious. By heart, they will be your precious source, but unlikely to be your ideal business partner.

Conversely, if a potential client accidentally misspelled the word, but impressively found that your site appears in front of, and that Typo was repeatedly shown in bold text, how he will react? Would he be as ecstatic as he found a gold mine? or in the heart of the quality of the enterprise have a trace of doubt? He would argue that the strength of a factory that even has a poor grasp of basic grammar is questionable. Therefore, the misspelled word is a trap, we must think twice when using.

Moreover, at present some search engines (such as Google) have increased the automatic spell checking function, when the user enters the typo, the system will automatically provide the correct word choice. When users realize that they are making a mistake, most tend to search by the correct keyword. So at this stage, the wrong spelling words to optimize the page has largely lost its meaning.

Search keyword Skills

As a website owner, you are certainly the most knowledgeable person in your business, so you can always find the keywords that best reflect your business characteristics. But on their own efforts sometimes inevitably some omissions, then you might as well come to search engines, find competitors site, to see what they use the keyword, you may get some inspiration from it.

In addition, with some keyword automatic analysis software, you can quickly from your or your competitor's Web page to extract the appropriate keywords, so that your efficiency exponentially increased, we can use these software to find many previously not considered the keyword, so as to greatly expand our list of keywords.

Stop Word/filter word (Stop words/filter Words)

The two meanings are the same as those words that are too common to have any retrieval value, such as "a", "the", "and", "of", "web", "Home page", and so on. Search engines usually filter out these words. Therefore, in order to save space, the use of such words should be avoided as far as possible, especially where there are strict restrictions on the number of words. (If you want to verify the above rules, you can try "stay the Night" query in Search engines.) You will find that the word "the" in the result matches the search criteria, but is not shown in bold text, indicating that it has been ignored. )

Repeat the keyword 1000 times.

Since the frequency of keywords is to determine the site ranking of the important factors, why don't we repeat it 1000 times, so that is not simple and effective? But this is the search engine "Stone Age" approach, at that time it did work, now has been rejected by search engines.

At that time, the typical approach is: "keywords, keywords, keywords ...". The more times you repeat, the more the site is ranked forward. So the login search engine became an endless keyword repeat contest. You repeat 500 times not too much, I come 600 times, and will repeat the key words thousands of shortage. Search engine quickly realized the harmfulness of this practice, and finally stood up to warn those things done the head of the website, if continue to bigotry, not only to achieve the goal, but also may be the capital punishment-forever will your site shut out!

So do not deliberately repeat a keyword, especially not in the same line continuously use a keyword more than 2 times. When using keywords, try to be natural and fluent, in line with the basic rules of grammar.

Bad code hurts your search engine rankings

Bad code hurts your search engine rankings simple page errors can cause search engine spiders to incorrectly index pages or completely discard pages. Check your code and connect before you wear it. TML code errors can negatively affect your search engine alignment? Most Web site administrators are unaware that the requirements of search engines are central. Bad code can hurt the search engine's site in several ways. Search engines are looking for keywords and related conditions in the main HTML, and if they encounter HTML that they can't understand, spiders will lower your page level or leave your page. Like a bad-placed label-like a Teknik, the label is placed inside the body rather than the head-causing the spider to ignore the tag, lowering your relevance score and subsequent permutations. Errors on other pages can also limit the search engine index to your site. The damaged connection will become the spider's roadblock, destroying the search engine Spider's index body and following the connection. If they come to your site and encounter interrupted connections, they will not be able to completely index the site, even if they abandon the site (their more sites are waiting for the index, why waste time on a disconnected site?) John Braint, a professional computer consultant and SEO The owner of Www.863gm.com.cn in Arizona told us her experience. Once I forgot to modify my html, it made me lose the top 10 permutations! A small piece of my HTML made a modern web site a mistake and it destroyed the site's ranking in search engines. Drop from Top 10 first page to page 3rd. Luckily, the story has a happy ending. A strong understanding of professional engineers, in the search engine rankings immediately noticed the decline and confirmed the reason is an HTML error. He repairs the error and submits the page again. A few weeks later he returned to his search engine rankings. Mistakes are also hurt in the catalogue! Bugs and problems in your code will prevent the search engine from working-it can also affect the directory. In search engine strategies, Yahoo and LookSmart sites that are committed to search engine services reject such connections and errors. Our website maintenance tools Ensure that you avoid this HTML problem. How does an error get into the code? My Web site administrator knows the code-he will make no mistake. "Not intentionally, but let's consider the working environment where your Web site administrator operates." Limited time, many people division, pressure constantly improve the site-the fact that the Web site administrator's world is busy and high pressure. Tired Web site administrators try to keep up, sometimes, a small error will change the site to make changes to high-speed rotation. Consider this script-your sales department gives your web site administrator some great new homepage. They have coordinated with your company's search engine optimization experts and have strategically placed keywords in the new text. Try to be careful, your Web site administrator has submitted a task to add a new body, but accidentally cut off a paragraph with a pen-painted closing square brackets, so your body looks like this: <; This one keyword Rich text p that sales and SEO plus note that the P tag is not lost is closed around. The code should really be written like this: <; p>; This is your keyword Rich text that sales and SEO add together when this search engine reads your page without closing it, it thinks that all rich keyword text is a paragraph label attribute-and ignores it. Search engines emphasize the visible text on your page and this perfect text as much as possible, clearly adding keywords to advance your site relevance, you just lost a huge opportunity to prove your relevance to the search engine. How much money can it cost you to improve your search engine to a place where there was no error and the site traffic that should have been there.

Search Engine Submission Tips

Web optimization Just do a login search engine preparation work, and finally we want to optimize the site submitted to the search engine, which is also a very important site registration.

Submit a Web site or a Web page

Submit your Web page, not your site--it used to be, and now it's completely different. Now almost all search engines in the site login page are explicitly prompted to submit only the homepage domain name, such as: http://www.lilala.cn/(do not have to submit the home page URL, such as: http://www.zhengtu123.com/or default.html).

In the past, search engine tracking site internal links are not the same degree, and some can track all the links, and some to the second or third level, so it is necessary to submit the page alone. Home belongs to the first layer of links, the link on the first page for the second layer, if there are links to subordinate pages on the second level of the page, then the page is the third layer of the link to guide, and so on.

Now all search engines can access all pages of the site, no matter how deep it hides. Even so, search engines have a priority in indexing pages, so it's a good idea to put pages that you think are important on top of the link layer.

Number of pages submitted

In the past the search engine free times, some engines set a limit on the number of pages submitted to lighten the load. For example, the total number of pages from the same site can not exceed 30, on the same day, the number of pages submitted to a single search engine is best not more than 5, and so on. And now because search engines do not encourage individual Web submissions (except for fee-based services), the number of indexes on your Web pages depends entirely on the mood of each engine. Of course, for a directory index, you can only submit one site or page at a time.

Repeat Submit site

In the past, the catalog index was different from the search engine when it was necessary to repeat the URL. The login directory index is basically "one-time" and you don't have to repeat your pages for the same category, and the directory index is not allowed. The search engine is not opposed to repeat the submission of Web pages, and to maintain the search engine rankings, sometimes repeated submission is also necessary.

However, with the development of search technology, this approach is now obsolete. Now the situation is, as long as your site into the search engine database, the search engine will periodically scan your site and update the corresponding records in the database.

One caveat is that while search engines, such as Google, do not completely prohibit repeated submissions, repeated submissions do not speed up indexing or updating your site, and frequent harassment can be objectionable to everyone. So the advice here is, if your site is already on the search engine, don't ask for trouble to submit. If your site is not included, we do not completely deny the initiative to submit the role of the Web site, but in the repeated submission to pay attention to grace, the time interval is best one months. For today's search engines, the best way to sign in is by creating more external links, so that search engines have more opportunities to find you--and that's what search engines have been preaching all the time.

Web Access Speed

In the search engine login, we often ignore the speed of the site access problem, in fact, sometimes it to the successful submission and ranking of the site will have a significant impact. If the server response is too slow, the light will reduce your ranking and update the frequency of the site, heavy will cause the link to be removed from the search engine database. If because of these most basic problems affect the effect of our website promotion, it is too much.