Ways to improve site rankings with title tags

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Everyone should be aware that the title tag is a very important factor in site optimization. This piece is in the HTML code of the header file of the page. Many companies simply use their company names on every page of their site, which is a higher cost. Because now, the search engine based on the content of the title and keywords to determine the weight of the content.

Here are some suggestions for proper use of the title tag: In addition to ranking, the Title tab appears in the title bar of the Web browser when the viewer wants and browses the page. Having a clearly described title tag is important for both the viewer and the search engine.

About keywords

In front of the site or page under construction, you can choose between 3 and 4 key keywords, or fewer words. There are many keyword selection tools available on the Web, but we recommend using Google's free keyword tools, and this tool is not discussed here. For each page of the site, choose two to three keywords, these keywords should be those that conform to people's use of the word, These words will directly relate to whether the viewer can find your page through the search engine. Put what in the label many companies put the company name directly in the title tag, if your company is well-known enough, then people may search you directly through the company name, which is OK, but if not, a better approach is to add the name of the city in addition to the company, or other customs Key words, so that the probability of being searched can be greatly improved. If you are targeting the local market, we recommend that you add to your area, such as Denver or Denver CO, because many of the online engines (about 30%, January 2008 data) are for local products and services, in the current search rankings of the white-hot competition pattern, It is much easier to rank a local search engine than a worldwide search engine.

Reasonable length

We recommend that you limit the length of the title tag to 65 characters or less, as this is a restrictive length for most search engines. Do not use characters such as "and" or any other space-occupying character, which is a great waste.

To avoid serious header errors

There are three common headline mistakes that are often made. The first is no title. Let us feel a bit surprised that many sites do not have a title, this is a very low-level error, because the title can tell the search engine you will list the keywords. The second is the above mentioned using the company name as the title tag, the company is a world-renowned company, do not do so, no one will directly through the company to search you. The third is on every page of the site is the same title, many search engines are such sites are punished, they ranked lower. For each page using a different unique title tag can make your page and the following several keywords can be indexed by the search engines, but also let your pages and these keywords more related, which can play a role in search engine friendly.

Other aspects that need to be noted

When you add a link to another page, use the keyword instead of "Click here", and when you exchange links, your links help you get a good ranking at the same time, you can also make your rankings play a corresponding role in promoting. It is also important to properly name the names of the pages, if you save an academic seminar with a page name of p10345987.htm, such a name is not as good as seminars.htm.