Ways to promote the Web site and several important methods

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website built! The next thing to do?--website promotion, is to promote our website, so that more visitors to visit our website, so that our website students benefit! Here to talk about my experience! First of all, before the site promotion, to optimize the site to ensure that the site itself structure, page, Content optimization, through the site structure and layout, such as the adjustment, make the site more suitable for visitors and search engines. Not only is it possible to attract more visitors, but also to give search bots a friendly page to improve the site's importance in various search and catalog. Second, we need to investigate and analyze the site's visitors ' target and, of course, competitors ' websites. The enemy, can win.

Below please see the main source of site visitors:

Search Engine: 86.6%

Links on other sites: 64.3%

Friends, classmates, colleagues introduction: 54.8%

E-mail: 28.3%

User introduction: 28.8%

Newspaper and magazine: 28%

Web site Encyclopedia Books: 18.1%

Radio and television: 12.6%

Outdoor Advertising: 9.7%

Yellow Pages: 3.6%

Other: 0.6%

First from the above statistics can be seen, the most important way to promote the website is the search engine. To search engines to raise the site to increase the number of visits, can quickly expand visibility. There are thousands of search engines around the world, but I don't think it's necessary to register on every search engine. As 80% of the site's visits, 80% come from more than 10 major search engines worldwide. Now in China, the most efficient search engine has Google, Baidu, Yahoo, a search, 3721 and so on. Search engines like Google do not have to worry about adding sites to it because they use software to automatically search for Web pages on the Web. What we need to do is to optimize the site according to the requirements of the search engine so as to make its site in the search results ranked as far as possible. For directory-like search engines such as Yahoo, you need to rely on users to manually submit registration information, and rely on the search engine administrator to increase the number of indexes. For such search engines, we must submit valid keywords and keyword combinations based on the browser's spelling and search habits. So our company must do a good job in these search engine login.

Second

and other sites to establish friendship links is the site to promote the important content, this mutually beneficial collaborative way to achieve more access to the purpose of the volume. But also can play in the search engine rankings to increase the advantages, as well as mutual recommendation, the role of complementary resources. To establish high-quality links to enterprises to bring benefits, you need to pay attention to the following points:

One is the choice of the site, to consider the site's visibility immediately the nature of the site and the subject is consistent with our site. Each set up a link object is equivalent to the enterprise to find a partner, the site's operators should be analysis of the situation of partners to see if it is necessary to make links. Our company is engaged in building materials sales, we choose the partners must be the industry, such as our upstream suppliers---paint, paint companies.

The second is that the number of links is generally not determined by the standard, usually the relevance of good quality links to the number as much as possible.

Third, as a corporate website, usually in the industry in the business portal to establish cooperation, exchange links, so as to increase business opportunities. The link with the industry website is also very important to us.

Four is to prevent the appearance of invalid links. After the establishment of a large number of links, when users visit these links, but the wrong link, which will damage the image of the site. A lot of cooperation site to be revised, so that the original file name or path changes, and some sites may be closed, which will lead to errors. Therefore, we must regularly check the site links systematically, to prevent the emergence of invalid links to the site.

Third

Use online advertising to promote our website. Online advertising is diverse and full of personality. We should tailor different online ads for different customers according to the characteristics of our customers. For example, special forces outside the network (www.tzbin.cn), its users are mainly special forces players, so the site provides special forces plug-in for the player to download, as well as players experience and so on, with these content, will have visitors! I think more effective network advertising can be used in our industry site to do some advertising, but also to different customers customized specific e-mail ads, send them e-mail regularly.

Four traditional propaganda. Enterprises to establish a website, to expand the popularity of the site, not only rely on the Internet to promote the new media, and the traditional media channels are mainly the use of newspapers, television and radio to promote the Web site is also a good choice. Of course, as a traditional enterprise, usually do not need to separate for the corporate website in the traditional media advertising, you can do products or corporate image by the way to add the company's website address. If you can add the Web site to corporate envelopes, stationery, business cards, handbags and other office supplies, so that customers remember the company name, but also remember the company's Web site. Enterprises can also be added to the corporate web site to the government or industry associations of various web pages up.

Do these propaganda work, not to say that the site to promote the work completed. Website promotion is an ongoing daily work.