"Wayward elder brother" throw 12.3041 billion net friends to the star to plug money

March 6, Weibo 2015 # Let the red Envelope fly # activity ended, in the past 1 months, the total value of up to 1.5 billion of the micro-BO red envelopes completely detonated the enthusiasm of netizens. In this celebrity celebrities, corporate organizations and netizens to participate in the national feast, a total of 520 million netizens participated in the robbery, of which more than 72 million netizens grabbed red envelopes, and micro-blog active users have once exceeded the 100 million mark. In addition to rob red envelopes, 4.1 million of people who are star red envelopes have fully displayed the wayward side of netizens.

"Wayward elder brother" throw 12.3041 billion net friends to the star to plug money

This year Weibo launched the first cash red envelopes, the overall promotion of the impact of activities, attracted a number of "tyrants" generous spread money. "Wayward elder brother" @ Chanfengrei New Year's Eve issued 1234567 yuan Big red envelopes, became this year the most red envelopes, less than 7 minutes his red envelopes were robbed and empty, set a micro-BO Rob red envelopes efficiency record. During the event, more than 500 celebrities such as Tang Yu and Liu Shishi sent cash red envelopes to their fans on Weibo.

In addition to red envelopes and red envelopes, netizens can also give other people the red envelopes "plug money." Innovative play further stimulated the enthusiasm of the fans, during the event a total of 4.1 million netizens to idols, friends of red envelopes, the amount of money up to 12.69 million yuan, self-willed degree is not weaker than other tyrants. Among them, the user @ Medusa Dream gamma le ye accumulated "plug money" 140,000 yuan, become "rich wayward" representative. Popular superstar Fan Bingbing became a big winner with the people, more than 75,000 people on the micro-blog to give her "money" 430,000, in the number of money to stabilize the first.

More than 10,000 female users more motivated

Rich play and huge red envelopes make netizens become the biggest beneficiaries. @ Night to rob 10627 yuan of cash red envelopes, become the most people to rob this year. Geographically, Guangdong, Zhejiang, Jiangsu, Beijing, Shandong Province, five provinces, users are most keen to rob red envelopes, and overseas also there are "red envelope Party", Venezuela, the United States, Australia and Brazil are the largest number of overseas participation, which shows that the impact of micro-blogging is expanding to the global market.

In addition, although 51.8% of the participants are men, female users are more motivated, and the number of red packets is 37.4% higher than that of male users. With the internet grew up with no accident to become the main force, accounted for the total number of participants 63.8%. From the constellation, Libra, Scorpio and Virgo are "favorite" constellations.

Marketing play Innovation Noble Silk daily turnover rose 16 times times

The upsurge of popularity makes Weibo the best choice for the company's Spring Festival marketing. This year, more than 1000 companies and institutions have sent 320 million red envelopes to their fans on Weibo, with a total gain of 40 million per cent. Among them, pay treasure wallet issued 30 million red envelopes, quick taxi issued 29 million red envelopes, Four Seasons mu song, Noble Silk and Gado also entered the top five of the corporate red envelopes.

"Money" play enables enterprises to achieve a better exposure by the star effect, Alipay wallet through sponsorship of the way to harvest 10 million new fans, brand exposure reached 4.2 billion times. Four Seasons Mu Song for the first time to participate in "Let Red Envelopes Fly" has achieved significant results, not only the topic of reading up to 300 million, the official micro-fan growth of 2.6 million, but also significantly led to the online mall's popularity and volume, February 13 The Four Seasons Mu song Jingdong Shop concern volume increased 70 times times. In addition, the Silk Officer micro-fan growth of 3.9 million, the company in the Valentine's Day to introduce red envelopes, its cat shop that day the number of visitors to increase 14 times times, the turnover rose 16 times times.

Send out cash red envelopes at the same time, this year # Let the Red Envelopes fly # 270 million card coupons are also sent. Practical card not only to the user to bring benefits, but also greatly promote the business sales, only quick taxi red envelopes attract 5 million of users to Exchange card coupons. Let the red envelope after the end of the microblogging will also be launched in recent days, Micro Bo Home Festival # Activities, invite the first-line brand in micro-bo send the benefits of card coupons, further stimulate users in micro-Bo card coupons and consumption. With the popularity of micro-blogging and the improvement of the function of the voucher platform, Weibo provides a more perfect and rich marketing tool for the enterprise, and is expected to produce more direct stimulation for the enterprise sales.

Through the cash red envelopes and "plug money" and other innovative play, micro-blog in the Spring Festival red envelopes unique. Industry analysts believe that the Spring Festival red Envelopes to consolidate the micro-blog in the event of the people's participation and enterprise marketing platform value, not only enrich the user experience, it is also expected to promote the distribution of micro-blogging in the mobile payment area, to provide users with the use of social relations based on the scene, the micro-blog in the mobile payment area of the "moat."