We ignore a marketing tool!

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Website online, new products listing, product clearance, commodity season, price competition and other reasons will force enterprises to carry out network marketing. Even if the promotion is not due to competition, any product in the network marketing will inevitably face a "bottleneck" period. When new and old products are on the market, they should be promoted. This is the inevitable trend of competition in the market economy, no commodity can be kept unchanged in the case, sales can rise forever.

The new site to attract more customers to login, browse, purchase, the face of the site between the function of the product homogeneity, the quality of similar, "promotional" is particularly important, is not negligible marketing tool. To make full use of the "promotional" weapons to achieve network marketing goals, we must ensure that the promotion strategy is efficient and can be implemented.

First of all, the need to determine the activities of online promotions, is to promote the company's own products or cooperation to sell goods. If the brand is not well-known, the scope of its coverage is limited, but the operating space is larger. If you can combine some well-known brand promotion, the attraction and effect of promotion will also be obvious.

Secondly, to determine the goal of promotion, is to recruit members, promotional products, increase water, the fight against rivals or let market partners see the development potential of the site? Different goals, different promotional strategies and discount levels. In order to fight against competitors, enterprises can even lose money to do promotions, in order to absorb members, you can use the way of folding, in order to promote products, can be folded and presented, in order to increase water, it can be reduced to the lowest price in the market. Different strategies to meet different goals, to achieve different psychological stimulation.

Again, around the marketing target expected input-output ratio, planning promotion strategy. including only in-station propaganda or the whole network promotion, the number of products, color complexity, the number of soft article, the amount of media, content replacement cycle and effect monitoring methods.

Finally, the promotion implementation to a certain stage to the implementation of the promotional content evaluation, to see whether the actual effect to achieve the expected promotional goals. To make full use of the statistical software on the network, the number of visitors to the site or Web page, clicks, and thousand-person impression cost are statistically carried out. Through these data can see the advantages and disadvantages of the mall, those brands are more popular with consumers, which commodity prices do not produce attractive. After adjusting the strategy, you can also determine the main push product or cooperative brand this year.

One: the formation of lethal

Promotion does not mean losing money, the price of the product must have absolute lethality and impact, the need for ordinary goods less than 50 percent discount, will not have to buy or just browsing the site's customers feel value. Buying impulses can be created even if they are not needed. If only a simple hit of 80 percent or 90 percent, will make the customer feel unattractive, cool mentality will suppress the impulse to buy. It is not to prove that the lower the product price the better sales, but to explain the discount of the sale of sales to determine the probability of breaking the customer shopping mentality. If only to promote the promotion, only a look, also lost the meaning of promotion.

Second: have the ability to strain

During the promotion process, there will be many unpredictable events, and departments should always coordinate with each other. Because the promotion is not only the marketing department's work, but also involves the storehouse management, the finance, the customer service, the logistics and so on each department. Any problem in any one department may affect the whole promotional activities. Every time the organization of large-scale promotional activities to identify the responsible person, according to market changes at any time to coordinate the work of various departments to ensure that there is no confusion.

Three: Maintain the Endurance

Promotion is not a short-term market behavior, but an effective marketing means, on the basis of guaranteeing merchandise profit words, using existing marketing channels to achieve maximum sales and market coverage. Can be targeted at a number of high profit products, seasonal, festive, event-oriented network promotions. Continuous promotion in order to ensure the sales of single goods at the same time, also formed a psychological hint to netizens. The mall is pleasantly surprised every week and can often log in to find her own satisfaction. To maintain the durability of the promotion, in addition to the product's own cost-effective, but also to promote the cooperation of the market in order to achieve maximum sales.

Promotion is also an effective network marketing tools, but many people are artificially low prices to achieve small profits but quick turnover, but we can see the cost, the business to participate in a good deal is what reason? The first is certainly because it can bring benefits, in fact, the most important business of the brand is also the spread of its brands. A thousands of people at the same time to buy products, its brand will have a great impact on the promotion, so, the appropriate time to use the business promotion of marketing means, often will receive no intention of the effect.

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