What is the so-called special product profit? How many more invisible special free supervision? How can special products be banned? Xinhua Perspective "Reporter Fenfu Beijing, Guizhou, Inner Mongolia, Hubei, Yunnan and other tracking interview."
"Special" customized according to customer requirements
"Tell me what you need, and the winery will be able to customize it according to your requirements." "Guizhou Renhuai Maotai Town, a winery Guiyang office in charge of a reporter said," How much money a pound of wine have, thousands of models of wine bottles, labels can be arbitrary choice.
Reporters said they wanted to put a college name on a bottle of wine, custom alumni party wine. Yi said, "in principle, the need for school authorization to customize, but the program will be very cumbersome, if you want, we can do immediately." ”
Easy to bring a reporter to a full set of custom-made wine room, "special wine", "Reception Wine", "designated wine" and so on hundreds of different kinds of names in the name of the top of the famous wine set a full house, wine bottles are mostly imitation maotai bottle design.
Guizhou Province Bureau of Industry and Commerce seized in May this year, "Guizhou Hui Wen Wine Industry Co., Ltd." Illegal large-scale production, sales "reception wine" case, found a bottle of dozens of yuan of wine, affixed to the special label, to the market can sell to thousands of yuan, profiteering increased by a hundredfold.
According to industry sources, advanced custom products generally experience packaging, filling, sales and other links, through the "professional management" and "scale production", the formation of the national production, supply, sell "one-stop" manufacturing and sales network.
In recent years, a variety of tobacco, wine, beverages, food and other products have been affixed to the special label, playing the state organs, government agencies, large enterprises in the name of wanton sales.
To regulate the market, the Industry and Commerce Department last year set off a clean-up of special storm. Guangdong Province to remove more than 600 illegal signs, Wuhan city, 1505 kinds of illegal labeling problem food to withdraw from the counter. Recently, Luoyang, Guiyang City Trade and Industry bureau has investigated a number of special wine, the Yunnan provincial Trade and Industry bureau is investigating several suspected illegal production and sales of tea enterprises for special products.
Through centralized reorganization, Wang Old Kat Herbal tea has been wiped away "the Great Hall of the party with herbal tea drinks" words, coconut tree brand coconut juice no longer use the "State dinner drink." However, in recent times, the internet has become a sales "special" for "special" products of the hardest hit, the state Administration for industry and commerce again with the relevant departments to rectify, focus on cleaning up the virtual market "special transaction."
Guizhou Province Bureau of Trade and Industry antitrust and anti-unfair Competition Bureau director Peng Yong said, formal manufacturers generally do not dare to produce, the market is mostly not authorized wine.
There's a chain of interest behind the special.
Reporters found that some businesses are still against the wind. 24th, the reporter in Taobao search to hundreds of "internal special" series, tobacco, wine, tea, health products, honey, ketchup, stamps, badminton, mobile phones, a wide variety. In China Electric Mall on the reporter saw, the price of 1880 Yuan Wuliangye Power wine is located in the forefront of sales, the wine is still claimed to be "the current power system large-scale conference designated wine."
In a place to do liquor sales Mr. Zhou told reporters that last weekend he sold 20 boxes of "Maotai", the packaging is written on the eye-catching "for" the words, the price of 550 yuan per bottle.
There are also a number of stealth special special free outside the supervision. Reporter found that these do not hang label special, not external sales, not open prices, only to a small number of units, departments and individuals, only through customization, internal access to the market, the popular "naked Smoke" is very representative.
Liu Junhai, director of the Institute of Business Law, Renmin University of China, said special products should not exist. China's advertising law stipulates that the State organs can not be carried out in the name of advertising, access to market circulation in any form of special is illegal.
Tang Kun, a researcher at Hubei Provincial Academy of Social Sciences, said that the rectification of special products is not difficult, it is difficult to change some people's deep-rooted power worship, which is the special product to survive the soil.
Expert analysis, "their own to enjoy a face, treat gifts have emboldened, the consumer reception has a grade", the surface of this is a consumption circle, deep behind is difficult to cut off the interest chain.
For businesses, under the guise of "national institutions" in the name of the sale, Low-cost, there are selling points, high profits. One engaged in special tea sales, Mr. Wang said, special products generally do not issue invoices, do not go to normal channel sales, without paying business tax, value-added tax, the middle cost is low, the market is better.
Some organizations sell the right to use the name of the unit, the management fee, less than hundreds of thousands of yuan a year, more than millions of yuan. This led to the emergence of public relations companies and brokers operating such projects, which received a commission.
Wuhan University Professor Shenyang said that this year, the state has spent great efforts to regulate the three public consumption, the introduction of a number of measures to standardize official acts, the relevant departments should take the lead examples away from special, not because of the consumption of special, away from the popular.