Wearable equipment, do small and medium-sized entrepreneurs still have a chance?

A very real question was asked last week in the AC group of wearable equipment, which led to a lively discussion among the group of friends. The question is: "The smart-bracelet market already has big companies like Nike, Samsung and Sony. , the problem can also be extended, "can http://www.aliyun.com/zixun/aggregation/9676.html" > Wear market has been Google, Samsung, Sony and other large companies to enter the domestic small companies and entrepreneurs still have the opportunity? ”

As a wearable device for entrepreneurs and practitioners, He Yi with a number of industry friends talked about this topic, we agree that wearable equipment is still in the initial stage. In other words, there are many entrepreneurial opportunities to wear the market, of course, if you have the vision and resources to do, and very good implementation of it.

Today's wearable market looks hot, but it is false. Samsung, Sony are doing, Baidu, Huawei is also doing, but the approach is similar, lack of innovation. Remember Samsung Gearfit and Huawei TalkBandB1? Both before and after the release time difference of a few days, similar appearance, function is almost. It is said that the reason Samsung Gearfit and Huawei TalkBandB1 difference is due to the technical maturity and low-power sensors and chip production. Is that the case? I don't think so, the key is that Samsung, Huawei are in occupy position, and no real exerting force can wear.

The reason why Samsung Gearfit and Huawei TalkBandB1 appearance, function are not big difference, except two are lack of innovation, but also in the implementation may be pit. May find the same solution, or have a relationship between the solution, in order to earn more money, the two of the requirements of the original scheme to make changes, the appearance and functional adjustments. Of course, it's just a personal guess.

And from the entire wearable market, whether it is intelligent hand ring or smart watch, there is or smart ring, contrast is not difficult to find, the function of the same, are counted step, heart rate, sleep monitoring, users in fact and more choices.

This is why I said that can wear market false one of the reasons, looking at the hot, but the homogenization of serious, real innovation less. and the ideas and practices are also traditional and conservative.

Back to the question just now, are there any opportunities for domestic SMEs and entrepreneurs to wear the market? If I have, where's the chance?

He Yi's view is that small and medium enterprises and entrepreneurs still have a lot of opportunities in wearable markets. I personally can think of the following several directions:

Wearable hardware (subdivision direction)

Although the market for wearable hardware has been Google, Samsung, Sony, Huawei, Baidu and other giants enter, but excluding Google, the other major companies are mostly passive defensive state, innovation is less; although there are Pebble, Jawbone, Fitbit and other professional wearable equipment manufacturers have taken a step, But there are opportunities for small and medium entrepreneurs.

Glasses by Google accounted for, the watch was Pebble, Samsung accounted for, the bracelet was jawbone, Fitbit accounted for, but also underwear underwear, socks, shoes and hats, as well as necklace bracelets and other traditional wearing items, have not yet entered the Giants, there is no professional manufacturers to enter, Or the lack of leadership in these segments is an opportunity for SMEs and entrepreneurs.

Wearable Service

For example, the media promotion of wearable equipment (product evaluation, product tutorials, product applications, news information, etc., such as wearing a geek evaluation, wearable equipment marketing (such as public relations, network advertising, etc.), wearable equipment e-commerce (such as wearing a customer city, wearable equipment, the first electric dealer) and so on.

Wearable applications (including application stores)

It can be said that wearable equipment application is one of the main factors determining whether wearable equipment can be popularized rapidly. Now wearable equipment, the main application is also functional applications, such as pedometer, sleep monitoring, heart rate, pulse and so on, really can make users feel wearable equipment technology, cool fun application of a No.

According to He Yi statistics, the current application of wearable equipment is not more than 100, which is a market for the lack of application. Whether smart glasses or smart bracelet, smart watch or smart ring, users can now install a few applications.

In the 2014, more developers are believed to be developing applications for wearable devices. Skilled individuals and businesses may wish to enter early.

Wearable Equipment Accessories

Wearable equipment as the most sci-fi equipment, due to the new products, manufacturers have limited energy, many products are not perfect.

Whether it is a charger, or protective kits, or product replacement parts, etc., are good business.

Have a certain technical foundation, or once the accessory manufacturer does this, will be a good business, this is also a big market.

(Dai He Yi/Wen)

(Responsible editor: The good of the Legacy)