Wearable equipment still in a blue sea phase

Absrtact: Starting this year, the major Internet companies are actively seizing the entrance, the war around the entrance is increasingly fierce. For example, a recent period of time around the war on the router, as a home Smart Device intervention Center management equipment, intelligent routing

At the beginning of this year, the major Internet companies are actively seizing the entrance, the war around the entrance is increasingly fierce. For example, the recent war around the router, as a home smart device intervention Central management device, smart routers obviously have more play.

The entrance debate is tending to be white-hot, as the largest portal of the PC Internet era, the search engine faces a new challenge, and when all things are likely to be imported, their advantages are being eroded.

That's what Google did when it bought Android, and it turns out that Google's move is quite right. In China, the search engine's giant Baidu unfortunately missed the early layout, but this year began Baidu in the entrance of the big bucks, 1.9 billion dollars to buy 91 mobile phone assistant is considered a typical case.

In addition, some of Baidu's other columns of the movement is also steady, such as the introduction of Baidu Cloud wearable equipment website. Existing products include mumu blood pressure meter, correlation intelligent body fat measuring instrument, the other is just in TCL cooperation boom band healthy hand ring. Boom Band Health Bracelet is certainly more of a concern than the previous two, as the market for smart-wear devices is maturing.

The price of this bracelet is 399 yuan, compared to the previous Fitbit Flex, NIKE FuelBand, Jawbone up, such as the lower price, but it now does not support the sale of a separate, but the same time the release of TCL eight nuclear mobile phone idol x+, price 1999 Yuan. From friends, the sale of this bracelet alone may need to wait until next year. and in order to advance the hand ring preheating, TCL mobile phone official micro-letter launched the "399 buy BB ring send Dongdong gun smartphone" micro-letter activities, from December 26 to January 5 for micro-letter reservation, January 6 11:00 snapped up.

In line with the other main features of the bracelet, Boom band The function of moving, sleeping, and docking with the phone. After the cooperation with TCL TV, Baidu and TCL cooperation, it is obviously this is Baidu in the entrance of the war on another attack, with the help of smart wear equipment. Smart wearable equipment is the next important entry point that has become a consensus.

At the beginning of this year, fjord, a design consultancy, summed up several of the reasons why wearable devices would be hot, saying:

1. The freshness of smartphones has begun to fade, and wearing equipment will enter people's sights out of the thirst for fresh things.

2. Digital products have long been integrated into our lives, and they can also be a lifestyle product that allows them to penetrate deeper into our personal lives.

3. These devices can be attracted by the appearance of science and technology enthusiasts, but also to do more fashion sense, to attract the public consumers.

4. Wearable devices based on sensors are digging and releasing data about the human body in unprecedented numbers, and our lifestyles will be affected.

5. Wearable equipment and our life and human fusion will, in turn, reduce the time we use the phone.

6. Wearable equipment can provide people with instant feedback and direct us to make choices that make us feel better right now.

7. All of this data will be integrated in a way that we didn't expect.

Wearable equipment has great potential in many areas, including health and wellness, navigation, social networking, business and media, where health and health are the first to be mined. According to a data released in July by research firm Ihselectronics and Media, the already-hot sports and fitness apps market is expected to grow by as much as 63% over the next few years. IHS predicts that such applications will be installed (or downloaded) globally from 156 million in 2012 to 248 million in 2017, and that the demand for wearable equipment will be positively affected. The 2012 China Portable Healthcare Management market, released according to the media, reached $420 million trillion and is expected to surpass 1 billion yuan by 2015.

Obviously, compared to the size of the market, wearable equipment is still in a blue sea stage, but this does not affect the extent of its attention, including Baidu, Tencent, such as internet giants are testing the water industry. It can be expected that wearable equipment will be another trend in China in the future. After missing the mobile interconnection of the first wave of the entrance, Baidu 1.9 billion U.S. dollars acquired 91, now Baidu is unwilling to miss the opportunity again.