Wearable market Potential: a sheet of paper to be sketched

There is a classic case in economics: two salesmen boarded an island to conduct market research on shoes. After the investigation, a salesman sent a telegram to his company: "The people on this island don't wear shoes, I will take the first flight back tomorrow morning." "B salesman also sent a telegram to the company:" Great! There is not a single person wearing shoes, this is the most promising new market, I will long live on this island. ”

Nowadays, the market for wearable equipment is similar to the story of the "Island and the Shoes", and some people think the market is huge and some people think the market is overvalued.

Understand that wearable equipment market industry chain mainly includes hardware, industry applications, social platforms, operating services, large data, cloud computing and other links. Different startups enter the Nuggets from different bites.

For example, Tenghai mainly from the perspective of large data. Liu, executive general manager of the company, told reporters that Tenghai Yangyuan is a sports health management company, based on the concept of wearable equipment in the health management level of the huge commercial value, the product line has been extended to the market to wearable equipment. Nowadays, we have introduced health products including sports hand ring, smart sports wrist strap, swimming MP3, Bicycle code table, sports heart rate watch and so on.

Liu explains the business logic of the company: the potential for wearable equipment has been favored by some in the industry, largely because of the potential for new hardware portals in the market. Due to its small screen and easy contact with the body, it is particularly promising in the health care field. The biggest potential of the market is not in hardware, but in the physical data collected by the hardware and the processing of the data.

Liu says there are two main features of large data on physical health: first, data dynamics, sustainable generation. such as a person lying, sitting, walking, moving and other data, the business value behind is enormous; second, the data is multiple and structured. such as the human body in different states produced by the heartbeat, respiration, pulse, blood oxygen and other data, can be classified treatment for commercial.

A research report on the wearable equipment market, released by his, indicates that the current industry applications for wearable equipment include industry, fitness and sports, recreation, health care and health, with the prospect of wearable business in the two segments of fitness and sports, health care and health seen as promising.

A report by the

Suisse that the current wearable sector has spawned 3 billion ~50 of billions of dollars in business, and that the data could soar to 30 billion ~500 billion in the next 2-3 years. Only the health and fitness areas of wearable market opportunities can reach 2 billion ~30 billion dollars.