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If you are making the page according to the standard, then congratulations: SEO (Search engine optimization) of the work you have completed half! Why would I say that? Where's half the work? After reading this article, will you be able to reconstruct your website according to the standards of the consortium? And look at my view below.
The standard of the consortium will help you complete 50% of SEO work
1, the standard of the "Web page structure, performance, behavior separation, mutual interference and grab work" concept
And do not say SEO, in fact, according to the concept of building up the site, the Web page open speed will be significantly faster. Because in accordance with this idea, the page will be divided into HTML, CSS, JS three types of files, and CSS, JS can be cached, so browsing a Web page is actually download HTML code on the line, the speed of course faster.
The standard of the consortium cannot abuse tags, code redundancy, and all problems that do not appear in a nested form.
SEO function has five:
The code between <head></head> is not much;
Web meta tags will be added more complete, such as keywords, description, robots;
Search engine crawled content, the code is more concise, not content code greatly reduced, file small;
The text will be more forward. Almost all within 200 words can search the text, important content;
There is no problem with nested layers like tables.
2, modify the text of the picture replacement, JS, flash text picture restore
Some websites in order to pursue the bright eye effect, uses the Picture button, the picture News flash toggles, the text JS runs to the effect ... This will originally belong to the picture, text linked to the code into the search engine read not understand the JS code, Flash, or directly into the original is not the content of the modified picture replaced the text. If these happen to contain the hot keywords, then the search will be a significant loss of content.
This can be avoided by following the standards of the consortium:
Cosmetic Picture Text replacement: That is, the image will not be content but modified to the bottom of the image display, do not interfere with the search engine, let it ignore it. Adding text, and then hiding it with CSS, adds text that you can search for. Commonly used in logos, buttons, menus.
JS, flash text Picture restore: This is I recently put forward a train of thought, has not been widely known to the method (oh, we do not accept or a problem): The content of the Js,flash display into HTML, and then use JS read HTML, transfer parameters to start the original effect, and hide HTML, just a few more steps than originally. I can refer to the article in detail: How to reduce the negative impact of JS search.
3, the requirements of the consortium must add the title of the link label, the alt attribute of the picture label
In this case, all the a tags will be added to the canonical title text, IMG has alt text. Instead of waiting for the optimization to temporarily add several links with keywords (stroke text) to the title, the picture plus alt. The standard is not for SEO optimization and add title, Alt, but for Web page affinity to add them.
4, reasonable arrangement use <H1>~<H6>, text bold, italic, underline
This is a step that semantic tagging must take. So the standard of the international standards, the problem will be unknowingly done.
5, Web standards can be important content at any time before the use of CSS relocation.
For example, the middle text in the page effect diagram is more important, you can first put the important content in front of the left side of the code, convenient search engine, and then use CSS to adjust it to the location of the effect map.
6. The advantages mentioned in the Web page standard
Less code and components, easy to maintain
Lower bandwidth requirements (simpler code) and lower cost.
More easily searched by search engines
Easy revision, no need to change page content
To provide a printed version without copying content
Improve the usability of the website.
The other half of SEO work is editing, programming
The work involved in editing is: Channel column design, name, page layout (the location of the key words), the creation of columns, when the record, folder, file name; keyword management, to understand the current use of keyword popularity, competition, topics, current hot attention; Picture alt insert habit; communicate with the same type of website, exchange links ...
Programming involves the work of: the static page implementation, URL implementation pseudo static, using Re_write rewrite technology, the site system search keyword search function, to achieve the Web site of the key words network; Maintenance servers, stabilize the server. Comments on advertising filtering; automatic keyword bold, add a link containing the title keyword, avoid the site too many dead links, provide dead link automatic deletion or repair function; related articles link format: First keywords the same relationship, two keywords and the relationship between the title, the content of the article and the key words. ......
So after making the Web page that meets the standard of the Internet, you just completed 50% of the SEO work, and the other half needs editing, programming together. Other cheating, or deliberately repeat the keyword, the body between the beginning or end of the code to increase the chance of the keyword ... is not necessary.
Production, programming is SEO "Playing the foundation"
Web site production, programming and editing: like building a building, Web site production, programming is "architectural engineer", "architectural designer", the editor is the use of the owner of the building. Engineers in accordance with the needs of the boss, do a good job in the foundation, building, after the beautification, decoration to see the boss.
No good production, in line with the search optimization code structure, then regardless of the level of editing, search engines will not have good results. But you can also see: "The foundation" after the good, over time, the effect of editing will be more obvious, because the foundation does not need to change constantly. One move is the "big project" of hurting Bones.
does not conform to the standard website, hurriedly website reconstruction
Christopher Schmitt
More convenient search engines. Using HTML that contains only structured content instead of nested tags, search engines will more effectively search your content and may give you a higher rating (ranking).
So hard to learn SEO, carefully remember their rules, but also to a website refactoring, using the standards of the Web site, the layout of the site's XHTML, CSS, JS, select a good program, then the rest of the work is edited. SEO can achieve the best optimization, this depends on the ability and level of editing.
In addition, the Web page standard is a mainstream direction, keep up with is not wrong.
Ps:seo is not a mysterious, difficult thing
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