Web Analytics Tools In-depth explanation of the source of Access statistics (ii)

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Virtual Tools

1. Summary of sources of visits

The visitor Source Profile feature is available in most web analytics tools, and is usually provided in a pie chart or tabular format to the user's intuitive proportional data. As shown in the following illustration:

Analysis method

Profiling axis Access Source Type

Conditions without

　　

In the visitor source profile, a metric value is usually used to evaluate the quality and quantity of the source, usually including:

1. Number of sessions

2 PV Number

3. Jump Number

4. Conversion number

5. Conversion rate

6. Number of Visitors

7. Independent IP number

According to the user's attention to different indicators, can be measured on the scale of the site in the comparison of the results, so that the Web site to promote investment direction, and the initial measurement of return on investment to play a macro guiding significance.

However, access to the source profile is only a summary of the situation, which implies a lot of invisible potential factors, it is very unscientific to direct the action based on the data of the access source profile, and a more detailed comprehensive analysis and validation is possible to know the truth behind the data in the access source profile.

2. Search Engine Analysis

In accordance with the search engine classification can be a clear understanding of a variety of search engine access, according to these data owners can be simple and intuitive to determine the effect of search engine promotion, if the combination of past data can also be evaluated the effect of SEO, if you need to do a paid search engine promotion, The report also helps us to target.

　　

The search engine source analysis function is for all search engine source data, uses the search engine for the analysis Axis Comparative subdivision analysis method. Users can learn about the proportions of the various search engines in the search engine's access to the source.

Analysis method

Analysis Axis search Engine type

Conditional Access Source = Search Engine source

　　

Through the subdivision of the search engine source, we can draw the search engine source, the different search engine enters visitor's quality. Visitor quality may be evaluated by session number, PV number, bounce rate, conversion rate, etc., and it is also necessary to correlate with other index values to determine visitor behavior.

3. Search keyword Analysis

　　

As shown in the figure above, search keyword analysis refers to visitors to the site in a variety of search engines used in search keywords, through different search engines in the same keyword summary analysis, can tell stationmaster should pay attention to which keywords.

Analysis method

Parse Axis search Keywords

Conditional Access Source = Search Engine source

　　

Search keyword analysis can provide the following reference to the webmaster:

1. SEO Effect Evaluation Reference

2. SEO Program Development Reference

3. User to station expectation analysis

4. Search Key Ranking Analysis

By understanding the search keywords in the search engine ranking information, webmaster can monitor the effect of search engine marketing, combined with the curve of time changes can also evaluate the specific keyword SEO effect. Specific keywords in the search engine rankings information needs to be provided by search engine providers, such as Google provides a public API to obtain a specific keyword connection to the current ranking of designated sites.

Search Engine keyword ranking analysis tool as follows:

Analysis method

Parse Axis search Keywords

Conditional Access Source = Search Engine source

　　

Search keyword ranking analysis function, we can understand the specified search engine, specific keywords in a specific time ranking, and the key related to the basic indicators, such as: Session number, PV number, conversion rate. If these keywords are the site needs to be used to promote the keyword, and after the ranking, the webmaster needs to consider whether the need to enhance SEO activities, or to pay for promotion.

5. Analysis of other web site sources

In the access source, the source traffic of other sites can also be subdivided, and the analysis tools can provide specific data for the breakdown of the source of the Web site. Examples of other sources of web sites are shown in the following illustration.

　　

If so, there are 5 of users from other sources to the flower network, then which of the 5 users to enter the site? Through the above figure can know 3 users through the friendship of the Friendship of Flowers link Access, 1 users through the enterprise Yellow Pages into, 1 users through the recruitment site to enter.

Analysis method

Analysis axis Access Source other sites

Conditional Access Source = Other Web site

　　

From the virtual tools we can see from the flower pool into the user more, and the other two enter less, so do not take into account the other ROI indicators, you can preliminarily determine the promotion of flowers in a better effect.

6. Trend analysis of source of visits

If you want to understand the trend of the source of the changes over time, you can use the visitor source trend analysis function, which is the time period for the analysis axis, access to the source index value for the data generation chart or curve, so that users can intuitively understand the trend of a certain period of change.

The analysis axes to access source trend analysis include:

1. Day (every day, the first days of each month)

2 week (weekly, weekly)

3. Month (monthly, month ordinal of year)

4. Year

5. Quarterly

Analysis method

Analysis Axis Day

Conditions without

　　

Analysis method

Analysis axes every Wednesday

Conditions without

　　

Of course, in addition to the trend analysis according to the source profile, the breakdown of specific sources can also be trending, such as:

1. Search Engine Trend Analysis

2. Search Keyword Trend analysis

3. Trend analysis of other website sources

4. Search Keyword Ranking trend analysis

For example, the trend analysis feature for search keywords is as follows:

Analysis method

Analysis Axis Monthly

Conditions without

　　

Realistic Tools

1. Summary of sources of visits

1.1 Tools Introduction

Realistic Tools

Analysis Tools Dimension

Overview of Feature access sources

Navigation path extension analysis → access source

1.2 Tool screenshot

　　

1.3 Tool Description

Web analytics Tools-dimensional analysis of the access source, provides information on the proportion of traffic sources, as well as the access to the source of the initial access rate, bounce rate, average page views, average stay time and so on some of the breakdown indicators.

2. Search Engine Analysis

2.1 Tools Introduction

Realistic Tools

Analysis Tools Dimension

Functional search Engine source subdivision/search engine source trend

Navigation path extension analysis → search engine

2.2 Tool screenshot

　　

2.3 Tool Description

Web analytics Tools-dimensional analysis of the search engine features provide a variety of search engine sources, while in the icon area can be seen in each search engine's initial access and RE access subdivision comparison.

3. Search keyword Analysis

3.1 Tools Introduction

Realistic Tools

Analysis Tools Dimension

Feature Search keyword segmentation/search keyword Trends

Navigation path traffic source → Keywords

3.2 Tool screenshot

　　

3.3 Tool Description

Web analytics Tools-dimensional analysis provides a search keyword report to provide a search keyword analysis, is the Baidu or Google and other search engines to use the search keywords, the number of visits to statistics and sorting.

4. Analysis of other web site sources

4.1 Tools Introduction

Realistic Tools

Analysis Tools Dimension

Features other site sources detail

Navigation path extension analysis → source URL

4.2 Tool screenshot

　　

4.3 Tool description

The Source URL Analysis feature of the parse is the "other site source analysis" mentioned in this article, as shown in the screenshot above, "No link source" represents the direct entry flow, and it can be found that the report on the "Total Stay Time", "Browse page number", "The number of visits" and other filtering conditions are subdivided.

5. Trend analysis of source of visits

5.1 Tools Introduction

Realistic Tools

Analysis Tools Dimension

Changing trends in feature access sources

Navigation path extension analysis → Overview

5.2 Tool screenshot

　　

5.3 Tool Description

An overview of the source of access to the dimension can be found in the trend of the source of the visit, visually displaying the changes in the search engines, advertisements, other websites, and direct access to the four sources of access by day, week, month and quarter.

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Original: Http://blog.digitalforest.cn/fangwenlaiyuan2

Web Analytics Tools In-depth explanation of the source of Access statistics (i)