Web consumers prefer websites with product videos and clear product pictures

Source: Internet
Author: User
Keywords Customer clear online shopping consumer

According to the http://www.aliyun.com/zixun/aggregation/32268.html "> Survey by Limelight Network, which focuses on the quick release of the content of the website," The 1600-person net-buyers Online buyers will be clear product pictures, fast Web site search as an E-commerce site is the most important symbol of success.
Limelight requires respondents to rank the characteristics of e-commerce sites that facilitate their purchase and revisit.

In the first place is the advanced product display function, for example, 360 degrees of product display, the product of different colors. Online shoppers also like to view comments from other customers, like websites that not only remember users, but also retain customers ' purchase information and shipping addresses.

Next is a clear picture of the product. The report says consumers who buy at least once a month 94% of consumers think that a clear picture of the product is important, but not often online shopping customers, 84% also think so; for regular online shoppers, 46% of consumers believe that the product's video presentation function is very important, 30% of the consumers do not often online to agree.

In the report, the investigators also found that 49% of customers who regularly shopped online said it was important to demonstrate how to install or disassemble the video, and 35% of those who did not often do so.

"While customers are more inclined to browse fast Web sites, research shows that loyal customers still choose to buy personalized products in a personalised shopping environment," says Paul Alfieri, vice president of marketing at Limelight Network. Exquisite pictures and commentary videos can convince customers that that's the product they want.

A good user experience is an important symbol of the success of the site, a clear picture of the product and can give consumers the help of the display of video more easily touched the hearts of consumers. For the upcoming Christmas and New Year's Day, the domestic network operators have begun to add some new content to their website!

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