Web design experience Sharing: How to create a natural user decision

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Many people explore the user experience to stay in the interactive interface, but the exquisite design behind the lack of a natural decision-making experience, otherwise it will lose some unique flavor. Today, I found a more interesting website, professional to create a social mobile phone shopping platform, so its focus on the user to provide mobile shopping guide services. In fact, as a bulk consumption of mobile phone purchase frequency is not high, the user to make a decision on the premise is to make a large number of preliminary research, then I dig the problem is how to guide the Web site in decision-making behavior and processes above to exert the user behavior, to guide users to make reasonable behavior decisions?

To help you better understand the process of user decision making, we briefly summarize several ways in which users generate requirements:

1, users come to our website with a strong sense of purpose in order to find a way to solve their problems directly (in the decision-making phase);

2, the user happened to see our advertising, so the passing over to see, not too strong purpose (in the stage of demand generation);

3, the user's friends through the social platform to share the content of the site to attract him, so with curiosity to log on to the site (in the production of demand or decision-making stage).

In fact, the user's decision-making behavior in the actual process is very complex, I here briefly summarized just to help you understand, by example, the user's purpose is different, so we can not force each user into the site is in the decision-making phase, which leads to the user experience the first big point:

A clear and easy to understand website navigation

The author found that the mobile phone shopping site column classification is very clear, is conducive to the user decision-making, home page section and news column to provide users with timely information and evaluation in order to allow users to generate demand, shopping guide and the role of the community is different, The former helps the user to produce decision and the latter is mainly to help the user after the sale or use of the problems encountered, of course, there are sometimes help users to produce decisions.

Design the site as far as possible to clear and easy to understand, such as users see shopping guides, news and community naturally know what they are designed for. In addition, a column singled out to recommend to users, and in many important areas of the site are recommended to it is enough to explain the importance of this column. The inspiration from this is that any column classification, such as the name of the channel or the classification of the merchant, should be clear and easy to understand.

Second, take care of user preferences, consider the transition of user decision

The author found that part of the site is not limited to the user's decision-making stage above, but also take care of the user's preferences, to recommend related products. The whole process is very clear, simply can be divided into: I am who? I'm going to use my cell phone to do what? How much money do I have? What special hobbies do I have?

On the right side of the site, we can see that recommendations are divided into primary and secondary, and the recommended categories are complete, because the user will then decide whether or not to trust your recommendation, and finally make the appropriate decision. Under the column to see other versions or types conducive to user choice, enhance the user's trust in you, and will not cause users to jump out of the entire process.

In addition, the process is not long, as users participate in depth, the results on the right side will be more and more fit the user's expectations.

Three, reasonable arrangement of various decision ways

For many users from the mobile phone shopping guide to pick the right style is also a big decision, they can not casually, so the site should also take this matter seriously, usually the user's decision-making methods are as follows:

1, Website editors Professional recommendation;

2, price, quality and other aspects of the talent shopping guide;

3, from the psychological close friends recommended

4, Brand concern list is the brand influence;

5, mobile phone rankings of the induction;

6, mobile phone soft and hard indicators of the comparison;

7, the user sharing experience;

8, community questions netizens reply;

9, the general screening or reviews;

10, the major mall price comparison ...

If there are more decisions, then arrange them to the appropriate location of the page, such as mobile phone hardware and software indicators, etc. can appear in many list locations, finally, the price can be compared to the mall; If the decision making method is less then it is necessary to choose a major decision-making method and develop the corresponding auxiliary decision way, But in the end all have to relate to the mall compare above.

Iv. timely resolution of doubts in the minds of users

In the beginning, the user may not be questioned, but we carefully study the user's decision flow chart can be found as the behavior of the user to accumulate more and more questions, and finally to a certain extent will affect the user's decision, users jump to other sites to search for answers, or simply turn off the window to flash.

Therefore, for the site to be in the right time to resolve the concerns of users, in the site on the right or left can be designed to search and ask questions to solve the user's queries.

The user's behavior will be accompanied by the creation of experience sharing such as love, sharing, questioning, reviews and so on, which will be integrated into the social atmosphere of the site.

Therefore, the site should be able to use accessibility or shortcuts to give users the initiative to resolve questions or contribute to the content of data.

Five, integration of micro-blog, QQ and other social elements to reduce the cost of login

Integration of social elements such as microblogging, QQ, without the regular username and password to log in, as long as the detection of QQ in the operation can be implemented fast login, greatly reduce the user's login costs, can effectively establish a social circle. By sharing information, pictures, products, users can see the relevant preferences, sharing, comments and questions and so on, to reduce access to the threshold, so that users tend to produce like behavior.

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