Web Designer Beautiful Traps

What do you see from the picture above? Please think

This is one time accompanied business colleagues to a underwear company to negotiate business, underwear company's network director of a question I raised. The day we 4 people took about 2 hours to reach the customer company, the company in the industry has a certain reputation, in the local scale is relatively large, so I feel everyone attaches great importance to this time the negotiation of enterprise website construction. After 3 hours of talks, to 2 o'clock in the afternoon more dinner to continue the meeting, at this time has felt a little tired, customers suddenly opened the website of love, pointing to the picture above asked: From this picture you can see what?

Do not know is not the morning said too many things, a sudden speechless, the face of such a simple advertisement creativity incredibly brain blank, a good will not speak. Fortunately, the business colleagues reacted quickly, a language awakened the dreamer, pointing to the picture from the slide to the top of the curtain said: This is love. Indeed, Gong Li this smile, between the forehead and the hero, the male protagonist also lovingly looked at Gong Li, this is not their love.

What is your answer to this question?

After coming back, I will customer this question also asked the design department colleague, at that time everybody's answer probably is this piece to get along well is quite beautiful, therefore puts on or is this should be the recommended key new product, certainly must put to the homepage. Later, I sent this issue to a special interactive QQ group, there are like spiritual, new ideas of these well-known interactive company designers in the inside, but the answer is similar to this, but also some people replied that this may just decorate the role, not necessarily to express anything. To tell you the truth, if I had answered the client, it might have been the answer.

Causes of the bottleneck of Web designer's thinking

So simple a thing reminds me more, at present to design more and more high, at the same time, most network company's web designer does not seem to jump out of the inherent mode of thinking, visual design is the first element that is understandable, but the design of the soul to look like a whole, Web designers pay much attention to appearance and less attention to ideas such a phenomenon, designers blog design experience has also mentioned that the reasons for the following two points:

First, party a thinks so

Designers are not customers, sometimes difficult to grasp the idea of customers, many customers do not work with the designer to exchange ideas, but blindly put forward his request. Beautiful, classic, atmosphere this is almost all the customer's common hobby and popular mantra, enduring and long-term effective, many customers do not care too much about why designers do so, but more care about the layout is not good-looking problem. Over time, the designer's ideas will be easily dominated by customers, received the project when the first reaction is how the layout can get customers through.

Second, the industry is doing so

Believe that the current network company by a web designer alone to complete a project is very common phenomenon, slightly better is a art + a program, and then to the top of the interface designer + Animation designer + program development, and for the design of creative planning such work, Only in those very well-known domestic creative companies or interactive companies will exist. Most web designers face a lot of code, Div, animation, 3D, video effects and so on, which makes it easy for everyone to overlook the existence of such a thing as a design idea. Norman early in "design psychology" mentioned two of the designer's fatal temptation is to fall into the mistaken appearance of worship, I would like to say that we should look worship, but also the worship of the soul.

What should web designers do?

"I asked the old paragraph how to do," Emil, Jonathan they said together, "basically this is very difficult." When web designers can't change their customers ' minds, when we can not change the external pattern, the only way is to constantly improve themselves, you can read more ads creative copy, to see how other people think, or read some of the Design Master books, from the inside may not learn how the layout, But you can learn how they are creative and why they do it. Slowly you start to improve yourself, with your own good design ideas can change the customer's some ideas, this is what a pleasant thing ah.

Source Address: http://www.dandy.co/idea/......ptation-trap/