Web Analytics Report How to write persuasive

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Website analysis is a part of the daily work of SEO, do a good job of website Analysis report, website planning, promotion, SEO has a great role in promoting. Where should the site begin to analyze? What data and indicators should be reflected in the report? How to make the report more persuasive and reflect your level. Zhang Yuxi Blog for everyone to clean up the site Analysis report how to write a few points of attention, I hope to engage in Web site planning, promotion, optimization of friends to help.

Analyze the customer's valuable needs

Customer needs can be divided into three categories: clear, ambiguous, unable to express what they need. For the latter two needs analysis will be a little bit of a hand, because you do not know where the analysis points, analysis of whether the user needs to bring value, a lot of uncertain factors. A lot of webmaster in the receipt of orders, customers in the expression of some information is not in their hearts want. At this point, we need to tap the user's real needs, to understand the user's mind, in order to create more benefits to the company, to bring more effective target potential customers.

Develop analysis strategy and implementation

After defining the value of the user's needs, the analysis strategy should be formulated. such as advertising analysis, site structure analysis, page quality analysis, transformation analysis. For the specific situation of the site, you can compare, subdivide, quality analysis.

After analyzing a strategy, it is critical to be strong, and you must adhere to the following principles: User-Consulting-solutions-trading-conversion-benefits.

How to write a complete website analysis report?

Identify competitors for your site

Who is your friend, who is your enemy, should be very clear, but also the first task of web analytics. Ma Yun said a word: "Invincible in the heart, invincible in the world", the industry is a competitor is also the best friend, the future may become a strategic partner.

Locate a Web site

Analysis of the location of the site is what the target customer groups who? specific situation specific analysis, positioning like people have a goal, there is a dream, there is the direction of struggle, otherwise dread, a lifetime so passed. A site positioning directly determines the site's success and failure. Understand the difference of the site by positioning the competitor.

Analyze Web site data

Competitor specific website Traffic situation, we do not know, can through some potential data mining some valid information. such as the number of visits to an article, the site of different locations plate article data on the visit to the general situation, in the analysis report stated.

Analyze the form of Web site content

Analysis of the site's Column page and article page, the original article and reprint of the update frequency, article page is how to decorate, where is the focus?

How do you measure page quality?

1, Bounce rate

2. Exit rate

3. Browse Quantity

4. Conversion rate

Reasonable selection of chart Display report results

Select the appropriate icon to show the results of the analysis, the picture more powerful transmission of data information, so that the other person to see it.

Recommendations：

Only your thoughts and suggestions are the essence and the most valuable things in the analysis report. The boss won't listen to anything you say, and you'll get tired of hearing it. They need to listen to your own opinions and suggestions, which are most valuable.

Take your own things from the following:

1, choose what kind of website and what location on the website (flow source) Do promotion entrance more effective.

2, choose what type of entrance (advertising or access links) more effective.

3, the structure of the site to be modified. How to do it?

4, which page quality is very poor, how to modify?

5, whether the user needs to be subdivided, whether need to design a different template according to the behavior of the subdivision user.

6, the user behavior characteristic, whether needs to modify the network marketing method according to the user behavior characteristic.

The end of the article, I can not believe it, this is really a complete website analysis report? I believe that more experienced friends will add more to me, please leave a message to me below, thank you!

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