Web game development, market analysis and future predictions

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In the past two years, especially in the past year, the domestic and foreign web games have appeared, with each passing day, dizzying.

So what is the reason for the rise of web games? What is the past, present and future of web games as a new thing? From the point of view of the game maker, how do we look at its market and production characteristics? The author attempts to do some thinking in these aspects, to make some superficial views, in order to achieve the role of the discussion. You can use MSN (Guoxianghao at hotmail.com) or QQ (791824728) to communicate with the author of this article on Web games.

1. The Web game appeared very early, the earliest web game is actually some HTML to write a simple Web page, poor interface, lack of interactive means, players and games each interaction will cause browser brush screen once. At this time of the Web game, user experience and PC stand-alone game compared to cry, sentiments. interface and the restriction of interactive means, so that the Web game in the game design can not be used, so the web game has been difficult to get in, not be recognized by the players. In the past two years, the development of web games, gradually known even by some audiences to accept and love, is the inevitable outcome of the development of browser technology. The development of technology provides a rich means of performance for web games. The rich Internet applications that have emerged in recent years (Rich Internet Creator, RIA) can make a stunning display and interactive effect on the most widely used platform of browsers. Especially worth mentioning is the Ajax technology, in the browser can not brush the screen and server communication, update the local Information page, greatly improve the user experience. The use of this technology, and the application of traditional desktop programs even if it is temporarily not equal, but the trend is already at the beginning. Take the current most popular web game "Cat travels" as an example: its interface and dynamic interaction process, has made it difficult to distinguish whether this is a stand-alone game program, or browser Web application. The development trend of technology is that most applications can be done in the browser in the future. The industry has recently viewed browsers as a virtual operating system, known as webOS, which runs writely, Gmail, Flickr instead of WordPad, Foxmail and ACDSee desktop apps. Then, the webOS will also appear eye-catching game masterpiece, the historical trend, unstoppable, appropriate homeopathy.

    2. From the game market and the user's point of view, the Web game is not a mainstream game, and can not be mainstream. But it meets some people's needs and adapts to a niche market. Marketing experts say you can't sell things to everyone, and there's always a big gain in niche markets. Who are the little people playing web games? According to the Chinese web Game Forum poll, the people who play web games are mainly white-collar workers (60.39%) and student groups (32.63%). White-collar features are work pressure, playing the game time and energy are quite limited. But in any case, the demand for entertainment, especially the intermittent relaxation of a busy job, is always there for white-collar workers. Do you play Warcraft or Magic field intermittently? Unless you balls! The boss found it necessary to fire your squid! Even if the boss doesn't care, you're already tired to get down, and you have the energy to run in the game and continue to chop monsters? At this time, open the browser, Ching to play the web game "God of War" or "three-instant noodles" how? You get a moment of relaxation and fun, and the boss thinks you're looking for information on the Internet. Therefore, the most basic features of the web game, is obviously not gorgeous picture, superb 3D technology, but it stabbed the workers that root hidden long, no time and fear of hard game entertainment nerves. Web games to provide lightweight entertainment, accounting for less time, easy to operate, to the busy office workers a little bit of a rare and relaxed. This is the reason for its existence. We also notice a detail, that is playing the Game of Warcraft gamers, do not exclude playing web games. I know a friend, Night Home war Warcraft, but at work during the day will occasionally open the browser, in the Travian to manage his village. One is the mainstream, one is a tributary, one is a heavy masterpiece, one is lightweight entertainment, each has its own style, each has its own play, the road parallel without contradiction. A large meal does not preclude the existence of a refined vegetable. If the existence is reasonable, then the new form of web game game, the existence of not only reasonable, its development is reasonable: because there is market demand.

3. From the game makers ' point of view, the biggest contribution of web games is that it offers a low threshold, a path to wealth and fame. Why do you say that? Web Game is a natural online game. Here, the network communication details are implemented by the browser, shielding, game developers do not need to buy expensive online game engine, you can implement online games cheaply. This is important for Chinese game makers. Because of such a pirated environment in China, single game, whether it is on the PC or on the phone, whether it is shoddy or painstaking quality, there is no possibility of profit. Games in China to make money, to profit, can only rely on online games. But the cost of traditional PC games development has become a big game between several monopoly giants. The emergence of the web game, greatly reduced the threshold for the production of online games, so that there is no sufficient funds for small companies or small teams, can choose to try their luck in the web game, when the magic weapon is to win the innovation, creativity and the depth of the demand for the player excavation. Web games, but also become "poor can afford to play the game." "Cat travels" 500,000 of the monthly income model, so that the dream of rich web games increasingly clear and seductive.

4. From the audience capacity, web games have a natural advantage. People who can surf the Internet through a browser are potential audiences for web games. How big is this group? 2007 CNNIC survey showed that the number of Chinese Internet users reached 137 million, the world's second. According to market statistics, China's 2006 net income is 5.9 billion, the crowd reached 70%, of which, QQ game reached 37% (50 million), the audience: 20% (27 million), Grand: 19%. Here is a detail worth studying: Why QQ game's attainment rate is much higher than grand? Because of the existence of QQ, it provides a simplified way of arrival. Human nature is lazy, love to use a few hands to achieve the purpose of the operation. QQ on a little hit can be achieved QQ game, and grand there is no such a sharp weapon, the public is not. The arrival rate of the game is closely related to the simple approach. Similar to this, web games, using the browser to the game experience to simplify the way to the extreme: people can access the Internet, you can "no need to download anything, no cost, no waiting" to play the Web game, as long as the input URL can be. This simplification is revolutionary, in stark contrast to PC games. PC games need to download more than 300M (some even more than 1G) of clients, can not be compared with the convenience of web games. Therefore, the web game has a huge potential audience, and the experience of the game to simplify the process to the extreme, its development potential can not be ignored, now what is missing, is a good game.

5. Web Game is the first game, and the sticky degree of the game is far more than the general site. Online gaming is still the favorite form of entertainment for American netizens, despite the popularity of online video and social networking sites, according to a report released recently by Parks Associates, a US market research agency, media reported. According to data, 34% of adults in the United States play online games every week, compared to 29% of video sites such as YouTube and 19% of social networking sites such as MySpace and Facebook. Coincidentally, in the domestic, the same is the product of MOP, "cat travels" popularity and sticky degree than its video site. It can be said that many so-called Web2.0, in attracting and clinging to netizens far less than web games. Alternatively, the web game is one of the best practices of web2.0 (top practice). China's situation is not the same as in Europe and the United States, the Internet is regarded as a huge entertainment platform, so it is more practical guiding significance. Those who posturing, from the foreign copy mode of the so-called web2.0 website, but also give up immediately, go straight to the web game. From the profit way, the Web game is also more than web2.0 can operate space. It is convenient to advance and retreat. Enter, can prop charge or member charge, have cash inflow directly, retreat, can put advertisement in the game, and the form of advertisement is diverse, can embed the advertisement deeply in the game. It can be said that in terms of profitability, good web games than the general Web2.0 site much stronger. Or the old saying: What is missing now is a good game.

The above talk about the development of web games inevitable, audience analysis and superficial market analysis, the following to do some predictions. Predicting a fast-growing thing is dangerous because it is not necessarily accurate, it is a reference:

1. The various technologies of RIA are still developing, and the overall development momentum is optimistic, as web games multiply. At present, the market of web game is developing rapidly.

2. Web games cannot be a mainstream game, but because of their own market segments. Deep cultivation of this segment of the market, but also to live, the most important is to tap the needs of niche markets, and to see their boundaries, what can be done, what not to do, must be a clear mind. "The person who knows the wisdom, self-knowledge", hard to achieve in the web game it is not good at the effect, may not be wise.

3. We will see more and more small and medium-sized companies put into web games, individuals and interest groups more. Capital investment in this area will also grow.

4. Will appear to focus on the Web game portal or forum, the Chinese web game forum is an example, online games have 17173.com such sites, then the Web game? Will soon have, but also will get the attention of VC.

5. Web Game entry threshold low, competition will be very fierce. Product many, the elimination rate is high, the fine goods are few. Domestic web games in the design concept, play design, detail processing and other aspects can not be compared with foreign (in addition to the "Cat travels," I think it has international standards), so there will be a year or two of imitation plagiarism stage. But the domestic competition of web games, ultimately, than how to dig deeply into the needs of players, how to base on the fun of local players and the characteristics of the web game itself, to design the best game to.

6. The Web game will be to mobile WAP and mobile phone client graphics games (microdevices) way of joint development, is Cross-platform, and will not simply stay in the form of Web page performance. Multi-platform audience coverage and profit space is greater. Beijing Fit Unlimited Company in this regard has taken the first step, it's a product is also appearing on the web and mobile phone, both web games, but also microdevices graphics mobile games, two platform access is the same server.

7. After the development of the web game for some time (about two years), there will be five or so big crocodiles. The big alligator may be three kinds of situations:

1 A small local company that survives the competition and grows slowly, winning with creative and distinctive products and quick response.

2 similar to mop Tencent, such as the strong community, with a large number of users on the basis of access, and community integration and take all, they are huge users and communities to win.

3 The capital through acquisition, mergers and acquisitions of new companies focused on web games, they win by capital.

But the emergence of the crocodile can not monopolize the market, small fish shrimp by creative, local design and accumulation can still live, in the web game this piece of hope land growth. What about the future of web games? Let's end this article with an ad: anything is possible.

The author of this article: Guoxh