Web games no longer in the game. Implanted ads also join in

This reporter Lu Xianwen China Internet Network Information Center (CNNIC) recently released the "2010 China web Game Survey Report", so that social networking sites of the Web game again become the focus of attention. The report shows that as of April this year, the total number of users of domestic web games has reached 105 million, social web games, large-scale web games, stand-alone web games, more refined market to the differentiation of development.　　105 million total, the number of users of stand-alone web games is 37.91 million, the number of large web game users is 23.84 million, and social class web game is the most popular, reached 92.09 million, some users also participate in these three types of games. The so-called web game, that is, no need to download the client, open the Web page can be used by the game, although in the picture of exquisite degree and other aspects and large network games compared to a certain gap, but its easy to play won more and more netizens favor.　　Renren as the representative of the domestic SNS Web site became popular in the internet, "popular King", everyone restaurant, everyone farm and other social class web games, also began to become a web game "main force." "The 2009-2010 China online gaming industry research Report," the latest published by Eric Consulting, showed that the market size of China's web game in 2009 was 990 million Yuan, which grew nearly one-fold (97.2%), The 2010 figure will reach 1.47 billion yuan, the analysis of the future Chinese web game revenue will account for the total net game income of 5%-10%.　　As the web game gathers more popularity, the brand of commercial value is more polished and brighter. Network to Web page, Red Sea to move to Blue Ocean since 2009, with the game market further mature development, with the game technology and browser technology constantly upgraded, with the big brand operators and developers in succession, the Web game market experienced a rapid expansion period, regardless of the size or content are not the same. Data show that since last year, on average, there are 1.5 web games open every day.　　This figure is still growing in 2010. More interesting is that the web game is no longer just the game manufacturing giants in the eyes of the "entrepreneurial enterprise", and become a "large online growth of the blue sea."　　A few years ago, China's online gaming market grew by 60%-70% a year, and now the market has slowed markedly to 20% to 30%, which makes it easy to explain why so many big manufacturers are looking at web games at the same time. Shanda Games this year will focus on the strategy of web games and platform construction, in its annual product launch of the High-profile 9 products, including the "handed down the Web version" and spent huge sums of money to buy the U.S. game distribution and built-in advertising platform-Mar (Mochimedia) Long Tour Network also in the 2010 core product Business plan for the first time to include the Web game products, and said that the operation and marketing level to achieve the full bundle with the client game; Jinshan software in the "Martial arts Congress" Unveiled its first web game, and the giant teamed up with Shanda to run the web game "The Golden Kingdom" ... Industry analysts said that compared with the traditional games, the game form is more flexible and free, not only can be connected with the network novel, the client swims together, but also in the case of the increasing popularity of the set-top box with the CATV network, with the perfect of 3G technology and the fusion of the mobile game, the development space of the Web However, it is also pointed out that after more than 1 years of rapid expansion of the web game at present in research and development and market operations are present bottlenecks.　　The Secondshares website, which focuses on the valuation of unlisted Internet companies in the United States, commented that social games will still be the emerging power of the gaming industry, that social games are still in the early stages of development and that sustainable growth depends on the ability to bring a lasting gaming experience to players. Social games become "protagonist" 105 million of users have 92.09 million play social class web games, calculate the proportion, the current social class web games account for the total size of the web game 87.7%. This is closely related to the domestic social networking site (SNS) in the past two years. The largest real-name social networking site in China for example, every day there are countless users online and friends "exchange of ingredients", each other "picking", "hired jobs."　　In foreign countries, social games are also rage, with data showing that the US social gaming web site, Zynga, has a whopping 83 million online users. Do not know exactly is the social class web game achievements SNS website, or SNS social platform achievements of the web game, the fact that SNS and social type of web games, is a natural. Compared with ordinary web games, SNS games have a simple and lively style of entertainment funny, compared with the flash games, SNS games with social platforms, users and friends are inextricably interacting. The well-known "Everyone Restaurant", "Happy Farm" and other games, are not only pay attention to personal interest and the "friends" interactive.　　On the one hand, a lot of users because of the enthusiasm of social networking site web games, and friends to attract, and friends because of the interactive and entertaining web games, and began to accept SNS. Interactivity and entertainment are key to the popularity of social web games.　　It is this factor that makes social web games not only become a SNS site to stick to users of an application, but also a sudden rise to become SNS website "standard" and killer. CNNIC's analyst said that SNS website will pay more and more attention to the social class webpage game, the future development will also pay more attention to promotes the social class webpage game the quality and the interaction, in order to achieve to the user greater attraction.　　At present, users on social networking sites, can enjoy a total of thousands of social-type web games, and every once in a while, there will be similar to everyone's restaurant and everyone's farm such as "star" game, become the user's pursuit of social networking games. Relying on SNS networkStation, social class web game also obtained the breakthrough development platform. For example, Renren has pioneered a wireless platform for all in the industry, including a browser-based mobile internet service and a wide range of wireless clients developed for different mobile operating systems, allowing users to enjoy the fun of web games anytime, anywhere.　　Surveys show that 39% of users use mobile phones to play social-page games on their way or while they wait. Implantable ads are also in the mood for the huge internet industry, where there is wealth.　　Social web games have a very high degree of adhesion, so their business value is becoming increasingly prominent. At present, "Southern Weekend", "Reference News", CCTV film channel, "China Business newspaper" and other a large number of traditional media have entered social networking sites, to users at any time to send the latest information to expand their impact. In addition, the car, juice, mobile phones and other implantable ads are everywhere. According to Cnnic's report, 71.3% of social gaming users have seen implantable ads in their products, and in this crowd, the percentage of users who explicitly say they will buy an ad is 2.2%.　　Compared to ordinary web ads, the effect and influence of such ads is much more powerful, the traditional Web page display advertising users only about 1 per thousand clicks. Reasonable and healthy commercial application is undoubtedly the "gas station" that the social class webpage game is continuously vigorous. According to data from CNNIC, social-page gaming users have a larger share of income, up to 76.8%. One of the monthly income of 1000-3000 yuan users, accounting for the overall user of 45.8%. Social-page gaming users have a higher percentage of income than big web games.　　A large proportion of people with income provide a good foundation for social-page gaming. Analysis of the Institute of international attention to the network of Renren's game module operating 20 of the balance of web games, in the accumulation of game products has been the beginning of the foundation, combined with SNS "viral" marketing advantage, the game user scale growth is good. Renren has explored the interoperability of user data and web games, and is expected to become one of the features of the web game that is operating on SNS sites in the next 1-2 years. And the web game will become a social game "upgrade version" to provide users with entertainment and social value, and in this process, SNS enterprises can combine the profit model of online games and social game advertising mode, for its contribution to revenue. The core of the implementation of this model is the connection between user Web game and SNS Social.　　Analysys International in the analysis of the report said, with SNS Web site to the basic application, platform application of the successful transition, web games will become an important channel of change, will also become the SNS industry 2010 years of revenue focus. There are signs that social networking sites have made web games one of the core drivers of development, and social-networking web games have hooked up to SNS's Power Express and are on the fast lane of development, ultimately benefiting users and the entire industry chain.