Web site Business Operation time Threshold can not be ignored

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website operation, refers to the kind of late recovery of profits at least 100,000 units calculated, it is likely that the annual profit of more than 1 million of the commercial web site, does not cap. In Jinan online second-hand housing network work this period of time, I obviously feel the site operation of the time cost is very large. Not spending a long time is almost impossible to achieve profitability.

In general, unless a particularly good network operation mode, otherwise, to simply through the website platform itself to profit, most sites at least two years later. Good site, want to simply through the site to achieve break-even, at least for more than a year time bar. So, this year, two years of time is from there. Below I detailed to calculate, you please Wulf, slowly analysis, help to clarify your overall thinking.

When a website project is finalized, I do not calculate the preparatory and team set-up time, that at least a few months to half a year. I first assume that the site project team is basically complete, for the architecture design, technology implementation, operation planning, marketing and other human resources are not to consider the problem in place. In this premise, if you want to run a truly commercial quality of the site, I mean not that confused, no overall design, the entire internal Web site business process and structure is the kind of chaos, which attracts users; So, the development cycle is generally around 5 months, The test and correction after running on line will take about 1 months, and the whole is nearly half a year.

Of course, in this half of the time, we can also do network operation Planning, operation on what ideas to go, market development how to do, how to do the overall promotion, the overall cost of the budget and the expected effect evaluation, as well as the backbone of the work between the members and so on. Basically in this six months, do not need the human structure is very complete, ordinary staff can not recruit, but should ensure that the backbone of the basic personnel to complete the shelves. Because, at this stage of work, they are the focus, they have to do a good job in the late operation of all planning and early simulation, lack of one will lead to the overall project in the follow-up major problems. In those days, it was not just time but a lot of real gold and silver. If the work is completed in half a year, even if it is very efficient, if not completed, and so this step of work completed, in a year, it is estimated that a year.

I follow the operation plan in the development period of the complete look. This very efficient situation, in practice is relatively rare, because the first time to invest in network operators, he is generally difficult to find real experience and practical value of the backbone members, it is not only money can solve the problem. Even if it is a chance to achieve this efficiency, then, the development is completed, the operation planning is basically formed, it needs to practice to gradually implement and implement. At this point, the site will need to fill the content, do not underestimate this step, this is an important step, and the time will not be very short. What I'm referring to here is that the news station is a daily enough major news update, this is also simple; the product station is sufficient volume of product filling and detail performance, this is very troublesome, think of Taobao Tens product volume, understand the difficulties in the bar, the industry site, is a sufficient amount of quality information, That can attract the industry to go to your site, this is not a simple copy, Ctrl + V can do, there is no carefully edited things, it is difficult to attract the rational industry people ... In the case of real estate website, there is no authentic personal information, it is difficult to attract real estate intermediary, such as Jinan online second-hand housing network at the beginning of the new establishment, especially careful personal information, audit extremely strict. Therefore, if the entire site to the content of the basic to achieve operational requirements, the simple information station probably needs 1-2 months, the community and the leisure station also has to be about 2 months, the product station has at least 3 months above, other specific website, according to the type different, 1-5 months range, as far as consummates, that needs the long-term unceasing continuous.

The overall website can operate, then, consider the promotion bar, consider brand building, in general, this will be a more long cycle. Because, the result of the promotion is to condense a group of core users, and form the transmission effect; to build a brand is to let a group of people from the network to recognize you and your business site; So, how long do you think it will be, and the number of these people is at least tens of thousands ... Think of it, sister Furong from the emergence of the popular, but also nearly a year. Baidu from backstage to the foreground, become a brand, also spent more than a year. We do investment business, we must not only see other people famous for the moment, but not to see his development of the whole time and the cost of investment. In addition, we also need to be clear that brand and fame is definitely not a concept, IBM is a brand, but the street naked people may be on the local headlines, it is famous. The brand will have the continuous vitality, will obtain each audience group's approval, forms a kind of ' soft power ', but the fame is short time, is easy to imitate, but basically does not have any vitality and the identity feeling. Therefore, from my experience and practice summary, to be able to see the basic concrete, obvious effect, the promotion cycle budget to at least four months.

Of course, in this six months, we can do some marketing work at the same time, if the site model is immediately can sell the category, we may be able to recover a part of the cash, as soon as possible to achieve break-even. And this kind of website, often is the business service nature, or the function uses the Nature website. In this six months, can recover how much cash flow, look at the efficiency of marketing work. And this is proportional to the overall marketing investment. Good site, if the investment scale is not very big, if the marketing results are significant, perhaps in this six months can achieve break-even.

At this point, I calculate according to the extremely fast, very efficient operation method, want to achieve the breakeven balance how also to have more than one year. And this time the cost of consumption, is likely to be very alarming. So, do you think it will take another year for the cash flow to go in and out to supplement the upfront losses until the overall profit? According to my experience, for most website investors, another year is not an exaggeration. This is expected under high efficiency. Inefficient, it is difficult to give an example. and inefficient to a certain extent, should have failed. Because, the website operation, the speed is a very important factor, speed is hard to guarantee, your competitors will be more than you, your users will abandon you, your investment costs will multiply, your team confidence will collapse, your own confidence will also collapse ...

To create a Google-like success story, more difficult than the lottery, one is 7 billion people out of a Google, the other 1.4 billion people out of a Li thought. Furthermore, Li thought of many ideas and operation is very solid, in-depth technology, in-depth network industry, in-depth marketing, learning management, access to capital operation ... is also step, from the suffering of the journey out, not just make a success.

Time is an impassable threshold, you can be faster than others, but you need fast preconditions. The most important thing is whether you have the knowledge level of capital that you can move forward quickly, and if you do have the capital, you won't be able to make a profit in half or 1 years. The existence of miracles is too scarce, how many people's down-to-earth ability to create a miracle.

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