Web game: A sharp hoe to dig female players

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since the beginning of the first day of the PC game, the major manufacturers of advertising agents in order to explore the female players racked their brains, have announced their games are male and female-mediated, and in 2002 after the Chinese game market began to appear specifically for the female players design games. But according to statistics, the average number of real female players in all the popular games is not even 10%.

Compared to male players, the amount of advertising that the game makers spend on each female player is quite high, while the percentage of American online gamers is 43% and Japan's 25.3%, a figure that shows that our potential female gamers are huge, an intangible gold mine waiting to be developed.

The first female player group's stepping stone is the Q version MMORPG game. Q version of the emergence of online games so that countless game manufacturers vision suddenly enlightened-in fact, expand their own game of the female group is very simple, first of all to know what the female players need to play the game, although women are like to eat kimchi, but people like to eat kimchi does not necessarily like to play kimchi games Be sure to add the elements that women really love to the game to open the sleeping gold mine.

Last year began the overwhelming spread of SNS games to a large extent due to the credit of female players, SNS games can be a large number of QQ, MSN and other online chat tools to promote. According to the statistics published by some websites, the ratio of men and women who are willing to promote SNS through online chat tools is 1:1.7, which is the first time for female players in the online game field. Why SNS games are so popular with female players is because it satisfies the elements that most female players like.

The first is simple, this is the kingly way, is the otaku for doing a day before the computer research introduction is very normal things, but is the Queen will be a long time boring game introduction feel tired of it. So simplicity is the first element of the female game; the second is modelling, women on the Q version of the picture is very love, q version of the characters plus Q version of the pet is the perfect game picture of women; The third is the sense of achievement, the previous game in the game after entering a long time to get the achievement of the game feeling This makes the patient is not very large female players after a period of time on the goal of the game is confused, thus losing interest in the game; The four is the rhythm of the game, women often can not withstand the tension of the game rhythm, so always prefer the game of leisure.

Through the above analysis, we can find that the Web game can fully meet the needs of female players, the Web game is the beginning of the 08 new category of games, you can say that the web game is SNS games and traditional online game combination. SNS game is not the need for clients to work time to play the game, web games can also be met. OL work time is more boring, while life is also more depressed, occasionally need some relaxation. In this case, let the game players feel very rough and quite time-consuming web games, but the need to match the needs of the office workers. At the same time, the fun of the web game is constantly strengthening, and the web game due to the development of a short period of flexibility greatly enhanced, a large number of game developers are specialized in developing new games for female players. For women, the pursuit of the game is the same for the working class as for the students or other young women. There are women in the place, never worry about no male players. Through a web game to accumulate female players, is the desire of every game developer.

For the promotion and operation of the game, large women's web sites and communities are the major games operating promotion Department of the Place, and the past through the online game to open these female groups can not get very good results, huge advertising costs to obtain a small number of registration, a long time to log in the game of female players are very few. And the web game can be a joint operation, such as flexible operation of the slow intrusion into the women's website, one can help women's website to profit, on the other hand can accumulate a lot of web game platform of female players, it can be said that this is a fairly successful mode of cooperation. Playing the league is a good example, traditional chess is a popular game for women, play league independent development of the web version of the chess game, the country's largest web page chess game Joint operating platform to provide Web page Chess Game Alliance Services, products have to fight landlords, upgrades, Junchi, Mahjong and other chess games, websites, forums, SNS through the installation of game Plug-ins to facilitate access to play alliance games.

The female group is not the knot of the game industry, through the web game to excavate the huge potential female game player foreground is bright, 09 Chinese webpage game market operation has been maturing, the game type is endless, like the Joyful Chess Card (http://www.wan1ba.com) This is suitable for the female player's web game, I believe will be more and more.

By playing the exclusive syndication ADMIN5 reprint need to indicate the source.