Web game a single profit model

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Web games like the game industry, a dark horse, to many people's surprise, out of the siege and has been hogging the game market network games with the Taiwan Competition and shine. Under the great market appeal, many small companies and even individuals have begun to devote themselves to web games.

To expand interactivity by SNS elements

Tiger-bashing sports in China's largest sports community are also interested in trying to combine web games with SNS communities. Tiger-bashing sports CEO Chenghang in an interview recently said: "I think the web game and SNS community will achieve common development." SNS in fact can be seen as a web game can play the amplifier, at present in the SNS community is very popular to grab parking spaces and other web games, if it is a stand-alone version will become boring, and through the integration of SNS elements, greatly enhance its accessibility. In turn, web games will promote the development and interactivity of SNS interpersonal network in the community. ”

The web game itself is different from the characteristics of online games, to meet a part of the love of the game but because of time and place limited and have to give up the white-collar family players. Its biggest selling point is "open the browser can play," in the operating mode is also different from the traditional network games, and online games require players to keep the moment in front of the computer, staring at the computer screen, and game opponents.

The seductive market is a cold shoulder

According to the recently published "2007-2008 China web game Industry Development Report" shows that the 2008 Web game Field Market revenue scale of 100 million yuan, the next 2-3 years will enter a rapid growth period, 2010 market size will exceed 1 billion. At the same time, Web game users 2007 for 2.5 million people, is expected to break 20 million in 2010, to 20.2 million people.

Yet the market, which has been advertised as an alluring one, has suffered a snub from investors. Of the 45 cases that were invested in online games from 2007 to 2008, only two pens were cast to the web game, and the public one was "51wan", with Sequoia Capital of 2.5 million dollars, which accounted for very little of the total investment in online gaming.

Another more chilling figure is that the Tencent game channel "2008 Tencent online Game" survey process, 23.23 million of the votes only 80,000 of the vote for the web game, accounting for the entire voting ratio of 0.34%.

Low threshold rare investors favor

Experts believe that there are two reasons why web games are not favored by venture capital: The most important point is that the investment in web games is less rewarding and second is timing. Last July, when the web game began to heat up, the impact of the financial crisis has come out.

Although the Web game easy to start, but the profit model is relatively single. One venture capitalist said he had also seen the web-game case, but after 3 weeks of research he chose to give up-"money" is limited. Small-scale investors simply don't get to the point of operation and marketing.

Tencent Network game channel editor Dai that the web game on its nature, whether from the sensory or from the configuration, are a kind of backward game, this product can only be a complement of online games, will never become the mainstream products.

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