Web game Advertising erotic abuse: Rogue language plus exposure to young women

(Reporter Li Junyan Zhang Zhixu) after the Ministry of Public Security and other nine departments to combat the crackdown on Internet pornography special action 3 months later, the Ministry of Public Security and sword refers to obscene pornographic mobile phone sites. In fact, "play a pornographic card" or a web game advertising (also known as Web games) trick. "Want to and handsome fit, want to be more powerful", "Meimei Guild, Strong insertion", "grab girl craze, can't stand, 3 minutes of pleasure like tide" ...　　In recent days, in a hodgepodge of mop, Tianya and other well-known community forums, netizens set off a revealing "pornographic web game ads" frenzy, and constantly map bombard Web game ads increasingly strong "pornographic taste." In this respect, some netizens said that the cost of web game development is low, unable to contend with large-scale online games, this is helpless.　　Experts believe that this is a "quick success" means, should strengthen supervision, guide the benign development of web games. Post summary online ads in the end of the Tianya game zone plate, id as "deer pill ideal" netizen posted a summary of recent collection of pornographic content of the web game ads, a total of dozens of ads to paste a screenshot. Screenshots are filled with a variety of provocative advertising words, such as "through the future play 3P, vertical and spatial bubble Meimei," "Passion and desire collision, classical and fashionable PK" and so on. And most of the ads used young beauty dress exposed women as a cover, or the body of hot wearing exposed virtual characters, and even some online companies directly using Japanese AV actress photos as the heroine propaganda. Some of the games companies launched female players server, advertising words clearly for men: "Marry Joe Cole, grab Diao cicada, singled out Bu." This is titled "Big Sex, Thunder Rumble Thunderbolt Lightning game ads yo!" "The post attracts countless netizens to pay attention to, the net friend thread says is" the justifiable release limit level picture ". The poster says the screenshots are all web game ads collected on the Internet. Web games more and more people playing, their ads to the flood point, a little bit open any page, may pop up to a, the beginning is still very normal, but now more and more explicit, I hope the relevant departments can rectify the reorganization. "Web games Erotic ads Rampant web game originated in Germany, is a browser to play the game, do not download the client, any place any time any computer can access the Internet can play." Moreover, the web game development cost is low, the operation cost is not high, but the income is high. It is understood that the development of this kind of game investment is basically maintained between 100 yuan ~500 yuan, a maximum of more than 2000 yuan. In the face of such profiteering industry, many people resist the temptation to join the ranks of the operation.　　Today, the Web game in China began to hot, large and small sites can see the various sections of the Web game figure. As competition intensifies, many web game makers begin to write articles on advertising. But compared with the large-scale network game, the webpage game cannot achieve the large-scale client game propaganda intensity, does not have the relatively mature propaganda way, therefore is not easy to obtain the user approval. Web game propaganda platform is not particularly many, the development of simple, low-cost, operating costs are not much, can only be used withTemptation and incitement to hint ads, erotic edge ads emerged from the emergence of an unmanageable.　　Senior manager Ray, an advertising company, said in an interview with NetEase gaming channel that this type of advertising production is the design of a game company or a professional affiliate advertising company.　　User batch neither connotation and explicit although some netizens replied that the web game ads pornography "very normal", but the reporter found that most of the thread of the Web game ads are still dismissive, hoping to rectify. Netizens "I handwritten my mouth" query said: "I really do not know, why do products to make the product more rotten, and not the more do the better, do game publicity so in addition to go down three roads, there is no other recruit?" is not our netizen really is a group of life is not high, full of vulgar people? "Occasionally erotic fringe propaganda does give people an occasional swell, but now it's so inopportune, a really good woman has an X to the bored man, a bunch of pornography behind me I'm afraid of nausea." "Tianya Netizen" loser, "surewhy" in commenting on the status of the web game, said that the serious side of pornography reflects the slow development of domestic game industry, lack of change, "neither content, advertising and explicit, do not know how to pass the audit?" "In this respect, the advertising company staff said that the web game advertising pornography is an important reason for the lack of supervision," although the state is now increasing the efforts to seize up dozens of of web game operators, but the specific treatment and punishment measures relatively opaque, many web operators even after the investigation, Close the door and re-register a company and start operating again. "How to" pornography "pictures: The female super exposure web game erotic advertising is definitely a dress-exposed young women, forming a very strong visual impact, the first time to seize the eyes of netizens.　　In order to expose the woman as a web game advertising is itself a lot of web game manufacturers like to choose the way, because it is more direct to attract users, so that it stays in the ads and the possibility of user recognition increased. Text: The two sides go ambiguous text as the theme of the Web game ads, although not with the characters as the theme ads so attracted, but the former more easily let people produce more Lenovo, and this is the image is not expressed, so this kind of advertising is often used by web vendors.　　Advertising is often used to make a big fuss on the word, take the ambiguous route, and the risk relative to the theme of the low number of characters, with two sides of the word, you can go to the normal side to think, you can go to the abnormal side to think. Combination: Exposed women + the most powerful word "lethal" web game ads is text + pictures, if both are very hot, web game advertising has become the most "lethal" weapons. Such advertisements usually have not only very revealing women, but also very hot advertising words.　　This kind of advertisement is usually matched with the dress to expose the woman and more ambiguous text, such as "Register now, immediately began to engage", but also special "engage" the word increase prominent. Netizen evaluates ip:219.144.*.* net swims noware in cahoots with nudity, pornography, violence, etc.　　Netizen SAKURA02 I can only say, I was thunder fell. Netizen Kapokriver not make a fuss, the game circle is now so, big and small game company in order to attract users to play yellow card is not uncommon.　　Some people began to play the ball, competitors to follow up (no doubt this method is too effective, especially in the majority of male users of the online games industry), small companies to rise, big companies also began to abandon the norms and ideals, this is a vicious circle of sorrow.　　Netizens "I am not barbecued pork" can not do excellent things only with a small trick to cheat people, tangled and Tangled.　　Ip:117.88.*.* is very simple, punish him a millions of, let him not earn, not to get? How to "regulate" the establishment of the system to open up channels of reporting to play the edge, play word games, these are the means of these small-scale web game operators helpless choice?　　Yesterday, China Electronic Commerce Association Electronic Interactive Entertainment Professional Committee Wangfushan secretary General in an interview, said that most of the web game operators to take this kind of propaganda means really helpless, but not equal to the use of legal loopholes to play the ball, quick success. In the early stage of the development of the web game, the player does not know much about the web game, so the propaganda means can draw a certain number of players in a short period of time, but if the quality and service of the game cannot keep up, the players who are brought by the pornographic propaganda may lose a lot. As players learn more about web games and pornography becomes the norm, the attractiveness of players is certainly getting lower and less effective. Because the propaganda content and the game is almost irrelevant, the player is very easy to this kind of propaganda produces the visual fatigue, produces the immunity.　　A large number of use of pornographic propaganda, the society's poor impression of web games, not conducive to corporate brand building, not conducive to long-term development of the industry. Wangfushan said, because the cost of low investment, once the failure to withdraw easily, so many web game operators holding a quick money mentality, just want to take the opportunity to earn a leave, leading to more impetuous industry mentality. The long-term development of web games should be based on the quality of the game and service constantly improve, and constantly open up new play, through the game content to attract players to provide quality services. In addition, the relevant departments should step up supervision, suggest the establishment of relevant rules and regulations, clear lines, clear the corresponding regulatory departments, open up and improve the channels of reporting, play the role of trade associations, through self-examination self-discipline, to promote benign competition among enterprises.