Web game into the development of the fast lane 3 years Market size turned nearly 10 times times

Web game into the development of fast lane rumors finally come true. Last week, Shanda and the Giants announced a joint operation on the web game "Golden Kingdom". This is the first in-depth cooperation of the two companies, but also the industry's largest listed companies to jointly operate a web game.　　Behind the two big game giants, it embodies the great potential of web games, and the competition in this market will be more brutal. Breaking the bottleneck of product homogeneity market research agency Eric published the latest data show that the 2009 Chinese web game market size reached 990 million yuan, an increase of 97.2%, the web game as a branch of the network game, since the rise of 2007, only 3 years of market size turned nearly 10 times times,　　This year's market size will reach 1.47 billion yuan. 2006 years ago, although the Web game users have reached a certain scale, but because of the lack of clear profit model support, the entire industry is always in a stagnant state.　　2006 years later, China's network game charging mode from the time model to prop mode reform, to solve the problem of the largest industry development charges. "The domestic web game market is growing as vibrant as any emerging industry. 51wan President Liu told reporters that 2008, 2009 domestic web game market some impetuous, attracted some short-term investors into the market flooded with a large number of similar products.　　And this year's market will tend to calm and mature, some short-term investors will leave, is committed to long-term development of the manufacturers will come up with better quality products. In addition, the domestic web game there is a very fatal problem-product homogeneity. The three-story web game, for example, the market with "Three Kingdoms" named the Web game no less than dozens of, and these products are essentially plagiarism. The homogeneity of the product has a lot to do with the lack of research and development, and some games are developed even by a small team of two or three people.　　Serious homogeneity, make the product cycle of the webpage game often very short, the profit of the manufacturer also did not reach the anticipation. In this respect, Liu said, the Web game life cycle is not short, such as Germany's Ogame can operate more than 5 years, and the short life cycle, homogeneity is serious is 2008, 2009 in China's special market environment caused by the temporary phenomenon. In her view, relevant manufacturers should be the web game as a long-term service products to do, do not try to recover all the costs in 2 months, as long as the manufacturers invest enough to develop human resources, and after the product on-line continuous development, continuous operation, web games will be like all Internet products have a longer life cycle.　　It is reported that 51wan hope to achieve the forefront of the field of Web game and focus on the manufacturers, will be long-term commitment to the fine web game operation and in-depth research and development.　　Will account for 10% of total income online game market with the expansion of the scale of the Web games, web games have compared to the traditional game more free and flexible form of the game, not only with the network of novels, clients online games interoperability interconnection, but also in the increasingly popular set-top box with cable television network cooperation. InvestigationShows that last December, the domestic web game operators monthly coverage of tens of millions of enterprises, including 3 Kunlun online to 17.95 million people ranked first, playing games to 15.44 million people in second place, GAME5 to 11.24 million people ranked third, although the number of monthly web game coverage has been tens of millions, But the fluctuations fluctuate considerably.　　Some analysts believe that the Web game products will be used to promote the use of intensive advertising, and after the launch cycle, the loss of users is the main cause of large fluctuations, which also from the side of the Web game users of the stability is not high, not enough market maturity. From the point of view of the number of users, 2009 web game Home and Office users of the monthly coverage between 65 million to 90 million people, Internet café users about 40% of the household users, the number of 30 million; user stickiness, the home user's single access time between 6 minutes to 10 minutes,　　And the Internet café users only about 30 seconds, many pages may not be completely brushed off has been the user closed. In addition, 2009 China Pure Web Game users (only playing web games, does not play the client game) the proportion is 23%, has 77% of the webpage game user to play the client game simultaneously, compared to this, the pure client game user's proportion is up to 62.3%, the visible webpage game in most cases, is not the user's only choice. Combined with the different performance of web games in home users and Internet café users, industry analysts point out that most game users use the client game as the primary game, while the web game as a secondary, in the work or time limited to operate,　　It also explains why web games are better than internet cafes in the home and in the office. Overall, with the increasing awareness of Internet users, the market size and user size of the Web game will be further expanded, but as users more of the Web game as a game to play when the auxiliary, which also determines the growth of the web game market will be proportional to the large game market.　　Analysis agencies predict that the next 4 years, the domestic web game market will maintain more than 20% of the growth rate, is expected to 2013 market size will reach 3 billion yuan, and will account for the total net income of 5% to 10%. The joint operation mode accelerates the market shuffle is precisely because the webpage game market has the huge development potential, only then has attracted the grand as well as the giant and so on traditional net swims giant's entry, according to the plan, "the Gold Country" will create a grand area, is expected to be formally opened in mid-month.　　Through this cooperation, "Gold Country" official access to Shanda's online platform to share nearly 100 million grand user resources and billing channels, call center, dividend promotion, points and other services. In addition, long tour network also released last week, "Warrior Invincible", "Fantasy seal God biography" two online games. This is the company's overall strategic adjustment since the first launch of the original web game.　　Long Travel Network said, will adopt "three nets in one" operation mode to operate two Web game. In fact, in the last six months, Shanda in the netPage game market shot, won the "Business tycoon", "Martial arts hero", "Three Blood", "Pinball Hall" and other first-class web game of the joint operation of the right, is intended in the field of Web-game transport breakthrough. For this cooperation, Shanda said, has been optimistic about the joint operation of the web game, willing to share with the Giants at the bottom of the resources.　　The giant said the company has been advocating cooperation with the industry to share, hoping to pass the Grand platform to bring outstanding works to more players. "In the early days of the development of web games, some powerful manufacturers to join, in talent attraction, product quality, and even capital flow, will have a lot of positive effects." "Liu said, giants, Shanda very early in the Web game market layout, Shanda in 2007 launched the Web game in fact, and some of the promotional cooperation with 51wan, the current 51wan exclusive products" Wulin Legend 2 "and Shanda Online has a joint operation of cooperation. In her view, the Web game is the creative industry, similar to the film industry, a manufacturer can not eat all the product line, and joint operation is a good business model, one side to provide content, one side to provide users, both to solve the demand and generate revenue.　　It is reported that 51wan and many have a large user base of the platform have good cooperation, such as SINA, Baidu cooperation of the first web game, are provided by 51wan content and operational services. Another game people said that the web game since the emergence of the joint operation of the road.　　It further pointed out that the web game of the combined transport should be based on three points, respectively, for the platform, core applications and user base and operational capabilities, and future web games will seek to meet the conditions of video sites, information sites and SNS website to achieve joint operations. "Shanda and other traditional manufacturers to join, has been to the small and medium-sized web game manufacturers to form a shock, and their joint will undoubtedly accelerate the shuffle of the market."　　An analyst who declined to be named pointed out that under such circumstances, the original web game makers want to put their products on the platform of large online gaming vendors, so the joint operation between the large online game manufacturers and the web games manufacturers will become more and more frequent. Commercial newspaper reporter Mao Tao/wen fan/photo