Web game Joint Operation Chaos: Rogue promotion plus vulgar

Cwebgame founder of the famous web Games forum Sun Wenjun, in the acceptance of Tencent Technology link, said the Web game market "must be reorganized."　　Sun Wenjun pointed out that the current joint operation of the web game is almost the same, in his eyes the threshold is not high market is now "very messy." With the rise of the web game, the early August launch of the "bubble play" joint operation platform, and Baidu in April and Shanda and other cooperation launched a joint operation of the Web game platform.　　In addition, there are many different kinds of joint operation of the web game constantly emerging. According to people familiar with the web game industry, the current web game joint operations are roughly divided into two main models.　　One is the website to help the game maker "bring the user", this is like the form of advertising, the other is the "consumption divided" mode, is the site and game operators in proportion to the user's consumption divided.　　"There are now more" patterns of consumption "," the person said. In fact, the "Partition of consumption" pattern can be subdivided into two different types.　　The personage pointed out, like "The Martial arts Three Kingdoms" with the Tianya and so on the joint operation, the Tianya will provide the server, and has a specialized backstage to monitor the user's consumption behavior; another mode is that the game provider provides the server and the website is only a registered channel.　　Joint operations are in trouble it is obvious that there are many problems in the joint operation of web games. 51wan President Liu to get straight to the point, many small and medium web sites in the promotion of joint operation of the web game, "a lot of the marketing of pornography to take the road."　　Another person in the industry evaluation of a peer's words is that they "do some external advertising is quite explicit." It is fortunate that the so-called pornography is basically "irrelevant", does not really appear in the content of the Web game.　　But some of the other problems are real to netizens, sing CEO Dai when it comes to web games, "joint operations are being promoted with some unusual means." This includes using rogue software to play windows, sending spam messages, and so on. Dai told Tencent technology, and even "a company to do MSN Virus, rely on mass message to promote the Web game."　　For this player days also confirmed that the latest MSN always received virus web game promotion information.　　Liu also mentioned another problem, many Web sites actually do not have web games operating license, just through the "edge" way in the maintenance of operations, Qiao is just involved in the web game one months or so of the sing, there is no business game "network culture business license."　　Dai Frank "We are actively doing the license, before is not very clear." Small and medium web site or will be affected by thousands of Oak COO Mrs Earlier in the acceptance of Tencent Technology interview, said the 2009 Web game Market scale will reach more than 1 billion yuan.　　and Analysys International data show that 2007 Chinese web game users of about 3 million people, to 2011 Chinese web game users will reach 34.8 million people. Web pageThe game is now known by many people as "the Internet in winter a lifeline."　　For many small and medium-sized sites, web games have become a major source of economic income. Light Point Dream general manager long to Tencent technology to cite an example, "a 10,000 in the Alexa site, joint operations to do good words can be tens of thousands of monthly income, through advertising is very difficult."　　Long says in the midst of the economic crisis, many personal sites are maintained by Web games.　　Dai said that the web game one months to small and medium-sized sites to bring about thousands of of the revenue, but Dai also points out that the benefits of web games, although more than advertising, but the scale of money is less than the outside world. The Ministry of Culture reorganization of the market will inevitably have an impact on small and medium-sized web game companies, Sun Wenjun that these small and medium-sized web game companies are unlikely to fall, because although the difficulty of their operations increased, but the game can be sold to large game operators. "The demand is still quite large," Sun Wenjun said.