Web game manufacturers joint Operations and development

In the increasingly mature web game market, those who lack of working capital, technical personnel lack of workshop-style operation mode has been phased out, the joint operation will become the key to small and medium-sized web game manufacturers to break through. Newspaper reporter Go Qingping reported "own user base platform such as Sina, Baidu, Renren, popular network in the Web game market share in the rising trend, and professional web game platform such as 51wan, game, 91wan and other first-line web game platform in the purchase cost, retention rate, Under the pressure of product introduction and so on, it has been gradually transformed into a new platform which attaches importance to interactive user experience, and has added the platform function module of non game class. Thus, the diversification of the Web game platform is a development trend. "Talking about the current situation of web game development, Sino-American Acer Network Technology (Beijing) Co., Ltd. Business director Li Bing to reporters, 2010 a large number of online game companies in the Web games market force, so that the field of web games is no longer a minority thinking, and become a new pan-internet phenomenon.　　In this increasingly mature web game market, those who lack of working capital, technical personnel lack of the workshop-style mode of operation has been phased out of the market, joint operations will become the key to small and medium-sized web game manufacturers to break through.　　In fact, although the recent release of the two-quarter web game market Size of the year, but this does not hinder the web game manufacturers in this period, some small and medium-sized web game manufacturers have been complacent, in the second half to launch more high-quality web games, to seize market share. Based on their own to meet the challenge for the entire web-game industry, Li Bing's gathering network platform is just a new ding. "Our new team, new channel resources, brand new, in the industry has not yet the product competitiveness, but also the lack of some successful cases, in the formulation of cooperation programs in the passive side." The 0 users on the platform cause the integration period of the Web game project to be longer and need an accumulation process. In addition, the current platform on the product problems are more, the product homogeneity of serious. Li Bing is familiar with as a new entrants, they need to attend a lot of places. But, as he said, this is an era of opportunity and risk coexistence. As a new entrants, our company's advantages mainly in: More money, good government relations, good game manufacturers and media relations, high-quality channel resources, marketing power, brand promotion, the core backbone of the staff has a wealth of experience.　　"These are all factors that support their push to play web games," he said. In addition, the two-quarter data released by Iris also let Bing see the bright future of the web gaming industry. Data show that the entire 2010 China's web game market size will reach 1.26 billion yuan, 2012 will reach 2.1 billion yuan.　　No doubt, such an inflated data will guide more later to join the industry, bigger and stronger domestic web game market. Eric Consulting analysts said that the web game compared to online games, its capital return cycle is short, conducive to small and medium-sized enterprises to recover costs. In a relatively short time to see results, which is also a lot ofSmall and medium game manufacturers are so concerned about the key to web games. However, a major obstacle to the development of web Games in China is that the homogeneity of the web game is very serious, in each big web game platform, it seems to be able to find the shadow of the same game.　　Bing believes that, as players on the game products and user experience requirements continue to improve, content is too simple and repeat the same products will gradually lose their appeal. "We have a long way to go before we can get enough say in terms of users and capital."　　Li Bing said, still, but their predecessors achieved success can tell them, as long as not afraid of the capital of the iron wall encirclement, not by the short-sighted nature of capital, the spring of the web game will come sooner or later. Product differentiation will be the development of web game exports at present, many small and medium-sized web game manufacturers choose to attract players through the visual impact of the attention of the method to lure gamers to register, from the network can be seen everywhere full of temptation and ambiguous lines in the flashing. It well-known Zhang Shule said, erotic edge of the ads have formed a certain scale of the guidance of the misunderstanding, this in the development of the web game, the player on the web game, not much knowledge, rely on such propaganda means in a short period of time can indeed draw a certain number of players attention and induced clicks, But the proportion of invalid clicks and losses that rely on induced advertising is also very high.　　In the fast development of the web game today, "the content of the ads and the content of the game is almost irrelevant" situation will cause the player's great disgust, the player is very easy to this propaganda produce visual fatigue, immune and even disgust. Bing believes that the future of web games in the continuous improvement of product quality and service, while innovation is the most important, only continuous innovation to make products unique.　　At present, looking for product differentiation is not easy, but in the future development of web games, product differentiation will become the development of web game exports, functional differentiation will make the product more competitive. "According to our own operational strength, it is critical to choose the mode of development that matches us, and it is possible to reduce risk by developing a simple and pragmatic foundation." Our current primary goal is to integrate user resources, establish a reasonable system to avoid operational risks, and strive to build a profit mechanism.　　Li Bing said. Joint operation into the first choice learned that the current web game business mode of operation are mainly three kinds: independent research and development, exclusive agent, joint operation. Li Bing believes that the joint operation mode is the least risk, the most suitable for the start-up team operating mode, this mode of operation without research and development costs, no licensing costs, there is no game to die on the loss of millions of yuan, is now the mainstream of the start-up development model.　　Therefore, he thinks that the start-up enterprises should take the joint operation mode as the main business model, and then consider the exclusive agency mode after the market occupancy of the platform reaches a certain scale. ' There are several factors to consider in choosing a joint operating model, ' said Eric White, a consulting analyst. The first is to choose a business model that is consistent with its own resources and characteristics, according to its own ability and purpose, choose to match their partners. In addition, joint operationsThe form is also the key, White Horse said: "Small and medium-sized web game manufacturers in the choice of joint operations to be ' equal, tailor-made ', to abstain from greed and the fast delusion. There are many influential factors behind the success of web game joint operation, but the ratio of failure is often neglected by the public, so it is possible to reduce the risk by clearly choosing the appropriate way and developing from a simple and pragmatic basis. "In addition, the White Horse also said that the web game manufacturers should have an open exchange and cooperation and mutual win attitude." "The joint operation of web games is a huge system, involving a wide range of complex division of labor, the need for fine management and operation of the business model, its high income hidden behind a huge uncertainty, information asymmetry, operational details of the diversity of changes will be ' knowledge ' and ' people ' value amplification, the threshold behind a lot of ' Soft power ', only with the positive attitude of open cooperation, we can balance ' capital ' and ' knowledge ', input and output form virtuous circle.　　White Horse said, but also to avoid the operation in the implementation of the traps and improve the implementation of the joint operation of web games. "If you can get a clear understanding of the above, you can basically be everything you want." "White Horse said, the Web game joint operation seems simple, but the details determine success or failure, no one online gaming vendors can be a lot of details perfect, less mistakes to achieve success."