Web game meets capital to bet on competition threshold will rise

51wan 2nd round of financing has entered the final Countdown stage, and this or the web game industry ushered in a new wave of the prologue.　　It is revealed that the Web game research and development and promotion costs have begun to rise sharply, the capital again brewing to this area concentrated, intended to seize the commanding heights of competition. 51wan 2nd round of financing the first time in China with the concept of web games to attract overseas VC's 51wan, again and capital operation rumors tangled together. The 51wan was said to have again received a second round of financing from Sequoia Capital.　　However, the news has not been officially confirmed, several reports of 51wan President Liu's position is not the same. According to the people briefed on Sina technology, the 51wan second round of financing has indeed been several rounds of inquiry, but has not finalized. The negotiations are now at a critical stage of closure, and that is why 51wan companies remain low-key.　　and the ability of cost control, is also one of the main points that VCs value 51wan most. In fact, the 51wan has claimed a second round of financing at least after October last year, but has not disclosed any more details.　　At the beginning of the year, it was also reported that Sequoia was preparing to join other investment agencies in the second round of the 51wan after the first round of investment of $2 million in August 2008.　　51wan Operations Center deputy general Manager Zhangxiaoli said, do not know the details of the financing, "the company as long as I am at the end of May" Happy West Tour "when the promotion, complete the team expansion and promotion of gold reserves on the line. In addition to the funds, 51wan personnel adjustment is quietly underway. Most important of all, Xuemei, the co-founder, has not been in the 51wan's newest executive list, and another co-founder, Liu, has fully managed operations and research and development departments.　　It is revealed that the Xuemei retreat is due to physical reasons. The capital again bets the webpage game 2007 the homepage game in the domestic ushered in the first fast development period, but subsequently also because of homogeneity, the competition is intense and so on problems to sink into the bottleneck.　　Sina Science and technology, the data showed that the current web game market threshold has been significantly improved, such as production costs increased at least twice times, promotion costs at least 5 times times. In other words, when the profit margins of the Web game fall, money can only depend on scale.　　This also means that the desire of web game companies to build platforms and user presence is further enhanced. A senior personage in the industry said to Sina Technology, 51wan just opened the web game industry a new round of financing prologue. According to its disclosure, within a year will also have 3-4 Web game companies to obtain a new round of venture capital, including "Beijing 1-2, 1 Shanghai, other places 1".　　The competition will be clearer. "This is still a bet", Analysys analyst Yuyi pointed out that the web game is currently emphasizing the operation, and the current user's choice of web games has not yet formed a clear direction and standards, the entire industry has not formed oligarchs and barriers, and capital in this field is also want to robOccupy the commanding heights and gain influence. The Ministry of Culture in the "09 Online games Market White paper" pointed out that the 2009 Web game accounted for the overall game market 3.3%, the market size of 860 million yuan, the 2008 growth of 91.1%. The number of web games from the end of 2008 to 263, grew to the end of 2009 of the 516, speed far beyond the MMORPG game.