Web game revenue over 3 billion yuan gold three years after the slaughter

The web game has taken off since 2008 and has experienced a rapid development of gold for three years. From the beginning of the spat, grow into today's annual more than 3 billion yuan huge income of the industrial chain. Under the situation of homogeneous competition and multi platform development, how does the Web game keep its flourishing trend? In the third session of Webgame and SNS Operation Conference, many people in the industry were discussed.

"Red Sea era" quality win

2008 can be said to be the first year of rapid development of web game. This year, the Long tour network launched its own SNS community, Tencent launched the first web game "Silk Road Hero", the other manufacturers began to exert gradually; in 2009, the theme of the game of investment cases frequently exposed, including Kirin Network, rice network, and many web game companies in the financing of many investment institutions favored , and in 2010, the annual revenue of the Web game has exceeded 3 billion yuan, the past, has now begun to fight the client game chamber. There are analysis agencies that the next 3 years the performance of the Web game products will be more close to the end of online games, market competition into the Red Sea, "channel for the King" in 2011, a fleeting certainty, ushered in the "content is king" era.

Grand 18 Fund partner Zoo Yurong stressed that the web game needs to have "let the player in front of a bright" effect. Any web game must have a bright spot, this bright spot can be original, can be a cottage. "Quality and brand" has also become the industry people often mention the word. Hangzhou Lok Hong Kong CEO Chenbo said that quality and brand is the guarantee of any kind of game success. In a typical case, he explained, "a group of high-end users in China have been playing blizzard games for more than 10 years." Whenever it launches a new game, the user is not worried about its quality, and does not need blizzard advertising fee promotion.

In addition, a series of data has been given strong support. By 2013, China's online game market will reach 7.3 billion yuan, the size of the Web game users will reach 80 million. Although the market size of the Web game has been on the rise, the growth rate has declined sharply. Therefore, the core competitive element after three years of the homepage game Gold is the excellent game content.

Cross-platform development into focus

"Happy Farm" once became a white-collar office essential goods. Its success is related to the powerful user resources of Renren. In fact, most of the current web game is the benefit of relying on SNS site to get a good living space.

The importance of platform for the development of web games is obvious. Today, the trend of cross-platform development is increasingly significant. Currently Rage's Apple game, "crazy Birds" after the app Store has made tens of millions of dollars, and began to develop PC version and other platform version, widely praised by users.

In recent years, the entire Internet system and pattern has undergone a very big change, forming a large enterprise platform, small enterprises to do the basic pattern of application. However, due to the differences between different platforms, many game developers are not willing to develop across the platform. Dcci Internet Data Center founder Yanping Analysis, "this in the short term will not affect the development of a web game, but over time, a game can only be limited within the scope of expansion, is not conducive to the quality of the game and the further development of the brand." To this end, yanping that future successful web games must be multi-platform, cross-platform. In the concrete operation across the platform, Game Valley CEO Zhang Fumao that for game developers, the easiest cross-platform is to push the game from the computer to the phone. The "seven-male hegemony", now run by Game Valley, has begun to explore on multiple platforms such as mobile phones and ipads.

An alternative: Overseas gold

Overseas gold, for the Chinese game companies are not unfamiliar, is a way of generating wealth. According to the 2009 China Game Industry Report, 2009 China's online game exports reached 109 million U.S. dollars, the growth rate reached 53.9%, a total of 29 online games manufacturers of 64 products exported overseas.

Shanda 18 funds under the variety of games to overseas after a warm response, while the domestic social game company Hot Cool and Japan's second-largest telecoms operator KDDI in Japan formally announced a partnership to launch a mobile gaming platform. Taiwan Cheng Days Digital Technology Co., Ltd. Group director of the executive Chang Huang-cheng, the analysis, in the domestic game market is about to enter the "Red Sea", some small and medium-sized game manufacturers can choose to go to sea gold, as long as a firm grasp of the characteristics of overseas markets, will also get good returns. "For example, Europe like magic games, Japan and South Korea to the game screen is very high, Southeast Asia popular simple game, these need domestic game manufacturers to analyze and study." "Long engaged in overseas game operation of Huang-Cheng recommended that the future of South Asia, Chile, Brazil, Argentina, the game market of these countries have great potential, it is worth the attention of domestic manufacturers."

"Overall, the domestic web game development strength, quality, quantity at present the whole world is very top-notch, hope to pay attention to overseas market." Huang-Cheng said.