Web games operating platform small and medium-sized webmaster difficult

Web games originated in Germany, also known as the Web game, is to use the browser to play the game, it does not download the client, any place at any time any one can surf the computer can be happy game, especially for the work of the family.

In the game interface and dynamic interaction process, the player is almost difficult to distinguish whether this is a browser Web application, or a separate game program.

Of course, after the technical mishap is smoothed, the biggest advantage of web game-convenience is more played unbridled! No need to download packets, no installation of clients, no need to install the CD-ROM, the player can only open the page to play the game, from the first step-the game to participate in the way to achieve a revolutionary change of the web game, almost 172 million Chinese netizens open their arms.

Because of the convenience of the game viscous strength is frightening: according to statistics, China's 2006 network game population reached 70%, of which, QQ game reached 37%, the public 20%, Grand 20%. QQ game to achieve a leading reason is precisely because of the existence of QQ simplifies the game to reach the way. And so on, will reach the ultimate way to the extreme of the web game (as long as the Internet can play the game) more convenient than QQ games, plus the Web2.0, almost realized the browser and desktop games in the interface and interactive way on the similar.

In addition, web games not only stay in the form of web pages, it will also be to mobile phone WAP and mobile phone client graphics games (microdevices) way of joint development, is Cross-platform, two platform access is the same server, offline, players can continue through the mobile phone and database sharing ... With the elite charm of the web game the future is limitless.

Now a lot of small and medium-sized webmaster to join the bubble play, yes play, 51 play, such as the joint operation platform of web games. But from the major operating platform of the Exchange Forum, QQ Group, etc. can be seen, many sites are complaining about their own game channel log less players, recharge the number of people are even less, and therefore do not have to talk about what benefits. Small and medium websites are basically reduced to become the operating platform of the proxy web game free advertising providers. Web game operators through such cooperation, improve their own web game exposure and registration number, but the small and medium-sized sites are not a cup of soup (or very little soup).

Personally, the reasons for this result are manifold: first of all, the current web game of the group audience is still narrower, and small and medium-sized Web site traffic is limited, resulting in fewer people to participate in the game; On the other hand, the current major operating platforms are to take the form of consumption, that is, when the membership of the Web site to consume behavior, To gain a share of the proceeds. This simply according to the CPS (according to the consumption) of the way, of course, can not guarantee the owners of the benefits. There is, at present, the major operating platform in the Web games and small and medium-sized Web site integration, not too perfect, some also need small and medium-sized site users two times to register and login to play the game. This will put a lot of troublesome players out of the door.

Recently discovered a new web game operating platform, called Play Federation, and bubble play, and so the difference is that it is a casual chess card web game operating platform. At present, there are four in QQ games, China Game Center and other clients casual chess game of the most popular game, Dou landlords, mahjong, upgrades, Junchi, are their own development. It uses the Open API interface mode access (users do not need two registration, two login to play the game), rather than the way of domain name resolution, compared to the access is simpler, and the integration of the site is also more closely. They also saw the application of their magical bucket landlords in the net. To join the site, they take a double reward approach, on the one hand, member recharge into (40%), on the other hand, according to join the site to play the number of games (no need to recharge) for the reward (monthly lottery, reward recharge cards, QQ coins and in-kind prizes, and so on; In addition, accumulate to a certain number of players and reward their coupons (equivalent to Cash)). Although this alliance, can not fundamentally solve the above problems, but the individual feel that their model is more suitable for small and medium-sized webmaster (game audience wide, double reward, perfect combination). As a small webmaster in a, I sincerely hope that the joint operation platform, to really consider our small and medium-sized stationmaster's income problem. Only let us make money, you will have the hope of profit!