Web games: Rejecting violence, abandoning vulgarity and promoting development

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Ten years ago, China's online game market is still a blank, and ten years later today, online games have occupied all aspects of our lives. Game market can have today's this prosperity, "low investment, high yield" characteristics tell us this is a "profiteering industry", and in 2007 a media made in China's top ten huge profiteering industry inventory statistics, "network Game" top ten. See here if you're digging up your own gold mine for all the businesses in the industry, you're wrong. According to the survey, China's online gaming industry, excluding 20% of the profit maker, the other 80% online gaming manufacturers are struggling to find, living in the product of the flat below. The real money is just a few.

In fact, the whole China's online game market has developed to today, has basically formed a certain market pattern, so that later businessmen are difficult to get a cup of soup. In this case, 2366 Web games-This new era in the network environment appeared under the special products, he is different from the general network games, do not need the client, the overall architecture in the network, for users to save the download client trouble, registration can start the game, and for some original operators, Web Games-This kind of game in the new era under the network environment has a short development cycle, low cost, relatively easy to maintain and so on, so in the independent operation of the risk is small, and in the operational risk than a few years ago greatly improve today, appears to be precious. According to statistics, as of the first half of 2009, operating in China, the Web game has reached 500, and this number is still increasing, compared with traditional online games, web games because of the lack of clients, so most can only rely on the description of words to attract customers, occasionally interspersed with several pictures, in this case , in order to attract players, many operators have to add vulgar content in the game, send hope that the arrival of players. But the worry is that these vulgar content has been publicized, at some level has changed the nature of the game itself, but also inevitably bring a lot of side effects.

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In the first half of 2009, the industry came out of the web game "blood" for publicity through pornography through the Ministry of Culture stopped news. This is the first real sense of the web game to be stopped. From here you can also see that the relevant departments are increasing the regulation of the Web game market. More examples abound:

First, the mop game channel in the promotion of a "gangster" game, in the slogan said "Join the gang, experience when the feeling of the elder brother", the game tasks include "robbery", "theft", "debt collection" and so on. After being exposed, the title of the game has changed from "mob" to "Rivers and lakes". When the new user registers, will see the prompt: "This game is fictitious, only for the entertainment, minors please in the Guardian carries on the game". However, for some of the game's "theft", "robbery", "debt collection" and other tasks set up, the person said, these tasks are already an organic composition of the game, temporarily cannot change.

Second, another "Empire hegemony" game even allows players to torture "female slaves." Manufacturers to promote the game of advertising main screen is a naked back of the tears of the girl, on the back is a whip-smoked blood. The words on the advertisement are more shocking: "Capture female slaves, choose torture Way", the following buttons correspond to different "torture" respectively.

Overall, With the continuous application of WEB2.0 technology, web game in the application of technology also appears more flexible and random, users do not need to download the client, no matter where the body, want to play on the play, this with the need for more than 1G of client-side network game formed a sharp contrast, and gradually try to 3D development, although very limited, but its relative to the old have a single text picture mode of the Web game Appears to be more appealing to players. Therefore, we can foresee that in the future, 2366 Web games will be the dominant game market, but we see hope at the same time, more need to standardize the whole market, in order to promote the development of the industry, to win their own interests.