Web log: Seoer and webmaster in the hands of "intelligence"

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Web site log files are SEO or webmaster "Intelligence", we can through the site log to analyze search engine spiders crawl situation, analysis of the site included anomalies, as well as the status of the site when the investigation. The website log generally wants the host service provider to open after will have. Learning to analyze web logs is the only way to become a seoer master.

1. Website log This "intelligence" where

The website log is the information which the website and the search engine dialogue exchange leave. Through the log can understand the search engine access, generally through the host service to open the log function, and then through the FTP access to the root directory of the site, in the root directory can see a folder containing log, this folder is to place the site log. By downloading, you can see the contents of the log by opening it in Notepad (or a browser).

2. "Intelligence" (website log) generally deliver what content to us

To know what the content of the site log file is expressed, we need to know the following basics:

(1) The spider name of each search engine: Baidu-baiduspider,google-googlebot,msn-msnbot,yahoo-slurp,yodao-youdaobot, Sogou-sogou+get+spider. In the contents of the log search for the above spider name can know which search engine crawling and grasping traces.

(2) commonly returned HTTP status codes

The most common HTTP status code in the site log is 200 (page crawl succeeded), 304 (last crawl and no change of this crawl), 404 (Not found page, error link) 500 (the server is not responding, generally by the server maintenance and failure, the site is not open when the appearance)

Once we know the above two basic information, we can analyze it according to the website log. Generally speaking, we only look at Baidu and Google spiders crawling and grasping situation, of course, there are special needs can also be a few other spiders crawling situation analysis. The website log appears a large number of Google spiders and Baidu spiders, the search engine spiders often come to patronize your site.

3. When to use "information"

We typically use web logs to analyze the following situations:

(1) New station just set up and submit to search engine, want to know whether search engine is caring for my website. In this case, we need to use the website log to observe, look at the content of the site log is submitted to the search engine spiders crawling over the site, and is not returned 200, if the return is 404, said this page has a problem, it may be shifted, has been deleted no longer exist. This time to do a redirect, transfer the shifted to the address, or delete the non-existent to the 404 page. Of course, after successful capture, release to show the time is different, the general Google shows the page is included in the time is relatively fast, Baidu to 20 days to show out.

(2) When the site is included in the exception of the normal recorded when the log and abnormal log contrast to analyze the problem where, if the abnormal day and night show the spider significantly reduced the situation, to observe whether the chain number decreased or the site in recent days the content of the problem. If the exception of the day and the previous days spider crawling number is not unusual is considered to be caused by the search engine display problem.

(3) The site was sealed after the rescue, you can observe the log to see the effect after the rescue. We know that the site was sealed, the log only a few spiders crawling home and robot.txt. Through the reasons for the analysis and change, and then submitted to the search engine, then through the observation log to see whether the number of spiders increased. If there is an increase and the return of 200 is to save the effective, if a few months or no movement can choose to give up the domain name.

4. Good at using "intelligence"

Website log This "intelligence" is often overlooked by many people, many webmaster or seoer in some problems when the first thought is to go to the relevant forum to ask questions, why not make good use of the hands of "intelligence" to analyze the reasons for this problem? So here sin wants to ignore the website log seoer or webmaster say: Please make good use of your "intelligence".

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