Web Marketing Sheepskin volume of the Domain Planning chapter

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Introduction: As a netizen said, the older the greater the feeling of their superficial. Some ideas have not yet pen, found very naïve, dare not send to laughable. However, it is also a good thing to be able to enlighten other readers when it is always good to be sorted out.

A little time lately, also want to put a few years of experience ideas sorted out, named "Network Marketing Sheepskin volume", online search, there is a "network Marketing 10 Sheepskin volume" article, but looked at the content, and my idea, to express content, focus are different. Hope not to have repeats suspicion of improper.

A domain name is an address for a website, a brand for a product or service, a banner for an enterprise, a designation for an operating team, and a basic first impression for the user. So, no matter you are about to go online is the corporate image station, information platform website, product services, E-commerce, personal blog or SEO for the optimization station, domain name choice need to plan.

Some properties of a good domain name

Good domain name to have meaning: In some early sites, the proportion of creative domain name is significantly larger, such as Sina, Sohu (used Sohoo), sneered (NetEase), Joyo (excellence) and so on. After that, Baidu, Taobao, Tudou, Youku (used Youkoo) and other phonetic combination domain name seems to increase gradually. 163, 8848, 263 and so on the digital domain name has also occupied a place. Whether it is literal translation, homophonic or pinyin, the site name and domain names are more relevant, of course, the promotion of creative domain name may be difficult, fortunately has been registered less chance.

Good domain name to be short or good to remember: Human nature is like simple, the more simple to remember, the more profound impression. However, brevity and good memory are completely different, and if Alibaba is short to Ali, it is the end of the book, and in short, the short good is on the basis of meaning.

Good domain name to have a certain aesthetic feeling: on the basis of the first two, should try to have a certain aesthetic, JGYHPLKF optional 6 out, let art design an aesthetic logo may need to spend some thoughts. tangchao.com This domain name is my temporary think, has not been registered, the line is not clear, at least to understand the site's friends should not be many, so, there is no preconceived concept, this domain name casually in bold to change the color looks very comfortable.

Good domain name can allow users to generate a certain sense of trust: see too many domain names, look at the first glance feel good, carefully understand, the original is o instead of 0,l I or 1, I do not know how this starting point is to come, there are some domain names, see you instantly feel very magical, Not admire the domain name of the creative but admire the planners were how to come to the inspiration, to know that people's logic is common, not just two Chinese characters or English words group together is meaningful and valuable. Of course, as far as this article is concerned, we are only discussing the domain name planning of the Web site project which is used for the starting point of the legitimate operation (operation).

Suitable for SEO good domain name: here to cite only one example, some time ago to help a Beijing industry project a domain name, directly with the industry name (Pinyin 8-digit letter +010), for the optimization station, the role of the domain name is better than none, this domain name is superior to several acronyms composed of domain names.

Some common ideas and precautions for domain name planning

Understand the domain name should have some property rules, for the domain name planning should have a basic understanding. But the process of concrete thinking will be different. Interested students can access the next 51job (worry) creative sources. I'll probably summarize some of the usual methods next.

Brand creativity or relevance: according to the existing brand planning domain name or according to the domain name to associate the brand or website name. Let's talk about the latter of the larger planning space, you can first understand the two brand planning cases. The first Sony (Sony), son itself has the meaning of the son, the Japanese believe that they are called the god of God, often claiming to be the god of God's descendants, so the implication of Sony is growing God son, "Sony" is only the homophonic of Sony. Another example Suning, Su Ning's founder is Zhang's brothers, not called Suning, their daughter-in-law also not called Suning, then you think is the first "Su Ning", or the first some sun+ing it.

Creativity is a very clear thing, you can study the existing brand or website. There's just one rule that needs to be understood, s-i-n-a (consonant-vowel-consonant-vowel), Sohu (auxiliary-yuan-auxiliary-yuan), Joyo,gome,moonbasa (auxiliary-yuan-yuan-auxiliary-auxiliary-yuan-auxiliary-yuan), the original consonant is alternating, so read it will be catchy,

In fact, the pinyin of Chinese phrases and English words also follow this rule, which is also a problem of aesthetic sense of the domain name.

According to the existing brand planning Domain name Creative part is completely the first two paragraphs described in the reverse process, such as: Gome Gome, where to Qunar, le LeTV.

Take two cases to restore the idea. Golden Classic English (Kingdom-->kingdon), at that time chose Kingdom query International domain name must have been registered, the emphasis on the choice of com.cn/cn suffix, also was registered

That directly changed to KINGDON,COM.CN/CN have not been registered, set to be selected, and then select a few domain names in the retrospective of the meaning of the time the query learned that Kingdon in ancient English also has the meaning of the king, so the customer decisive decision.

Another female apparel underwear Network Mall project, trying to emphasize that users can show the model of the Devil's body! Then divergent thinking: Model model--> Madou madou--> Magic beans modou--> Magic beans ' s (the plural of the magic beans) modous, Finally identified as the Magic Beans Mall modous.com.

The last thing to declare is. Creative homophonic Domain name is not said, deliberately started a similar name on behalf of a foreigner, called a "Michelangelo furniture" on behalf of the exquisite high-grade furniture, quality, real, the same, that is in the Meng people (with the Tao brother Sichuan words). This is a different thing. Creative domain name has a "unique" charm, and can apply for a large, suspected infringement of the chance of small.

Literal or Long tail: literal translation is directly translated or directly with Pinyin, such as the star Stockstar of securities, potato Tudou, watercress Douban, Beautiful said Meilishuo. Sometimes, the brand literal translation after a lot of domain names have been registered, that for the budget is more abundant and repurchase domain can operate under the circumstances, it should be a good buy-back, which is a certain value of return investment, at least this investment than a high price to take a car brand or mobile phone number meaningful. In cases where the repurchase is not possible, the long tail should be appropriate. So-and-so machinery ****machinery, such as lubricating oil * * * * lubrication. As for the problem of domain name length, fully in accordance with the enterprise upstream and downstream customers to determine the distribution, if the foreign trade business is wide, it is not necessary to consider the length of the problem, on the contrary, should be more suitable for domestic users of the idea to plan.

Initials: This kind of common English translation of the initials and pinyin initials two, for the former, please ensure that the English translation is correct. In addition, look at the specific abbreviations, if similar to gjypqdb domain name, there should be a better alternative to replace.

Alphanumeric combination: The key to this type of domain is the letter part, relatively easy to be recognized by the public as well, the number of common parts can add 360, 365, area code, 163, 123, and so easy to remember the number, as for the letter part in front or in the back, you can follow the habit of reading and writing, keyboard release slightly compared to the decision.

Pure number: The current pure four digits within the digital domain name can only be acquired through the acquisition, only to COM theory, 5-bit still have some, want to say is a lot of friends like to use the phone number as a domain name, personally think, using the phone number domain name as the official site domain name is not a

About-and suffix: do not need to deliberately exclude "-", org suffix, some cases will have the effect of the finishing touch. Also, not every enterprise needs to register all the suffix domain names.

Author: Heilo Original address: http://www.aoxocms.com/domain_planning/reprint please keep the source!