Web Marketing thinking Big collision: to large flow or real conversion

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Recently and friends have been discussing the topic, many people have said that the flow of the conversion will inevitably increase. In fact, this is completely wrong, the flow is not equal to the transformation, we casually cite an example, Baidu paid to promote the first site to invest far more money than the third fourth site, but the conversion of the site is really not necessarily will be third fourth site high. The reason is because the conversion rate is not only a factor of site optimization.

Here is my friend's idea of a Ride (square):

I think there are only two types of websites, grocery store and boutiques, grocery stores, we all know that there are a lot of things to buy, a bigger grocery store we call him the supermarket, and a little bigger we call him Super store, put on the website to describe that is his traffic will be very large, and very miscellaneous, If our site is not a big supermarket location, then I think I do not need so much traffic to my site. I want to do a boutique shop, to do is to do high conversion rate.

Popular point is that I want the IP and click is completely interested in my products, the rest for me are invalid traffic. Frankly speaking, this argument is a lot of SEO optimizer's voice, refined and refinement, the pursuit of transformation, if their own optimization of the site can be directly linked to the company's sales performance, then their status and the right to speak will not be the same.

Baidu Encyclopedia explains the definition of SEO, seo purpose to understand is: to provide the site with ecological self marketing solutions, so that the site in the industry leading position, so as to gain brand revenue. We can obviously find that, in fact, SEO is linked to the benefits, that is, and transformation has a certain degree of responsibility relationship.

Therefore, the argument is clear: to abandon the huge and complex traffic, the pursuit of small and fine, if there are 100 IP visits to my site every day, I hope that 98 people are my website products have a clear interest, 9 of whom can achieve consulting and online customer service exchange. 4 people can realize the true transformation.

Then my point of view (negative)

For already large websites, they have the right to choose whether to do supermarkets or boutique shops. But for a small site, especially for an urgent need for Baidu rankings of small and medium-sized sites, your site product positioning can be boutique, but the promotion of the way is not for boutique marketing. In Baidu's eyes, there is no industry of traffic, unless you are brushed out, as long as the natural flow, Baidu will be recognized, no one can say that a person who want to buy a TV can not go to see a resale machine tool site, of course, if a sales of machine tool site traffic all from the people want to buy TV, first, your jump rate will be very high, Second, your conversion rate will be 0.

But what if the relationship is closer? For example, a cosmetics Web site, your flow direction in the current trend of women's fashion what? or men's can also, children's wear can, and what? The concrete effect does not do is not know, I want the flow source big and miscellaneous, He may have come from a woman who wants to buy clothes and has absolutely no need for cosmetics, or from a newly married husband or pregnant woman who is empty and bored. In short, this seemingly unrelated traffic is my goal and object.

Hot products Even so, so unpopular na, such as large generators, you are welcome to say, want to transform goodbye, even if there is a demand for enterprises will not go to a completely unknown manufacturers to order, they will certainly look for the industry well-known manufacturers in the home, or through the offline relationship quietly contact, It doesn't make any sense to brag about your machine to the sky. So if your promotion is targeted at such customers, have to say that your site in this life is not to go home.

My point is this: I have no specific requirements for traffic, as long as it is natural to import on it, my goal is the brand effect of the site, high exposure, high click, if I sell generators, I will also write outside the chain of solar energy industry prospects, will write a large project completion progress, will write the development prospects of the coal industry and so on.

In a word, even if demand is not a generator, I will not be less enthusiastic about the big flow. Moreover, SEO is just a means of network marketing, not be able to transform the responsibility completely to the SEO, which is unreasonable and unfair, we have many other methods, such as database marketing, such as the QQ group marketing, such as YY marketing, micro-credit marketing, and so on, the conversion rate of words and SEO compared to only high.

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